Unit 7 Marketing campaign
Unit Recording Sheet
This form should be completed by the centre assessor. Please enter specific page numbers where evidence can be found in the portfolio, or where electronic evidence is being submitted, the location of this.
One of these sheets should be attached to the assessed work of each candidate.
Unit Title / Marketing campaign / Unit Code / L/507/8154 / Year / 2 / 0 / 1
Centre Name / Centre Number
Candidate Name / Candidate Number
Grading Criteria - The Learner can: / Grading Criteria achieved (ü) / Teacher comment / Page No./Evidence location
Pass
The grading criteria are the pass requirements for this unit. In order to achieve a pass grade, all pass criteria must be achieved.
Learning Outcome 1: Understand the purpose of marketing campaigns
P1:
Explain the purpose of a marketing campaign for a specific business, including the key factors which influenced them
Learning Outcome 2: Understand the elements of the marketing mix
P2:
Explain how a specific business has applied the marketing mix
Learning Outcome 3: Understand how digital marketing is used and the impact it has on businesses and their customers
P3:
Describe how a specific business makes use of digital marketing
P4:
Explain the impact of digital marketing on a specific business and its customers
Grading Criteria - The Learner can: / Grading Criteria achieved (ü) / Teacher comment / Page No./Evidence location
Pass
The grading criteria are the pass requirements for this unit. In order to achieve a pass grade, all pass criteria must be achieved.
Learning Outcome 4: Understand the role of Public Relations (PR) , advertising and digital marketing agencies in business
P5:
Explain the role of PR and advertising agencies in the development of a specific marketing campaign
P6:
Explain how a specific business has used a digital marketing agency
P7:
Explain the benefits and drawbacks of using agencies for a specific marketing campaign
Learning Outcome 5: Be able to plan marketing campaigns
P8:
Plan a marketing campaign for a specific business’s product or service
Learning Outcome 6: Be able to pitch planned marketing campaigns
P9:
Prepare and deliver a pitch for a marketing campaign for a specific business’s product or service, using a combination of verbal, non-verbal skills and presentation tools
P10:
Review a pitch for a planned marketing campaign with recommendations for improvement
Grading Criteria - The Learner can: / Grading Criteria achieved (ü) / Teacher comment / Page No./Evidence location
Merit Criteria
The grading criteria are the merit requirements for this unit. In order to achieve a merit grade, all merit criteria must be achieved and all pass criteria must also have been achieved.
Learning Outcome 2: Understand the elements of the marketing mix
M1:
Compare how two contrasting businesses have applied the marketing mix
Learning Outcome 3: Understand how digital marketing is used and the impact it has on businesses and their customers
M2:
Analyse how two contrasting businesses have used social media to increase brand awareness
Learning Outcome 5: Be able to plan marketing campaigns
M3:
Justify the decisions made in a plan for a marketing campaign for a specific business
Grading Criteria - The Learner can: / Grading Criteria achieved (ü) / Teacher comment / Page No./Evidence location
Distinction Criteria
The grading criteria are the distinction requirements for this unit. In order to achieve a distinction grade, all distinction criteria must be achieved and all merit and pass criteria must also have been achieved.
Learning Outcome 2: Understand the elements of the marketing mix
D1:
Recommend and justify improvements a specific business could make to its marketing mix
Learning Outcome 3: Understand how digital marketing is used and the impact it has on businesses and their customers
D2:
Evaluate the effect of digital marketing on the customers’ perception of a specific business
OVERALL GRADE (P,M or D)
I confirm that:
· the candidate’s work is solely that of the candidate concerned and was conducted under the required conditions as laid down in the qualification handbook;
· internal standardisation has been carried out and that all grades have been correctly recorded and accurately transcribed to the claim being submitted to OCR.
Completed by: / Date :Please note: This form may be updated on an annual basis. The current version of this form will be available on the OCR website (www.ocr.org.uk).
Version 02 - Revised March 2016 L/507/8154/URS
Oxford Cambridge and RSA Examinations