UK-RF Closed Nuclear Cities Partnership/ UK Closed Nuclear Cities Programme

Market research

Short title (max 10 words)

Initiated by:

Proposing firm

Carried out by:

Agency carrying out market research

Title page
Table of contents
Summary (1 page)
1. General information about product to be sold and proposing organisation (~2 pages)
1.1 describe the product, and explainwhy there is a demand for this product, how it is to be manufactured, and how it differs from other products in this market
1.2 describe the proposing organisation, giving a brief history and explaining its production capabilities, premises and management
1.3 describe the present state of development of the product within the proposing organisation, including information on protection of IP, and indicate any further development work which may be required before it is ready for the market
2.General characteristics of the market (5-10 pages)
2.1. Analysis of the overall market by sector, explaining who are the major customers in each sector, both in the country and abroad, and approximately what current levels of demand are, and what trends are foreseen (give a summary here, citing sources of information, and add detail in an appendix if necessary)
2.2. Assessment of the relative attractiveness of the various sectorsin relation to the skills and capabilities of the proposer, leading to a selection of a few preferred ‘niche’ sectors in the overall market. Give an assessment of the proposer’s competitive advantage in these sectors.
2.3. Analysis of the competitors in these market sectors, giving information about volumes of production, quality, price, patent position and other relevantfactors, with emphasis on their strengths and weaknesses in relation to proposer
2.4. Analysis of the proposer’s cost basis, and the proposed selling price for the product, in relation to that of the competitors
2.5. Information on potential customers, based on firm orders, letters of intent to purchase, or results of marketing studies conducted, for the proposer’s product, giving documentary evidence in each case in appendices
3. Market of required raw materials( 1-2 pages)
3.1. Required materials (list and identify any special requirements)
3.2. Producers and suppliers of required raw materials(list and indicate their prices)
4. Sales forecasts (2-3 pages)
Using the above analysis, give a best estimate of the volume of sales in each of the selected ‘niche’ markets, annually for the next five years. Indicate what marketing and sales strategy will be required to achieve these sales, and whether the target market is the local region, country as a whole or international.
Annexesas necessary / 1
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