(Type The Name Of Your Company Here)

Business Plan

Prepared by: ______

Date

(Company Name)

Street, P.O. Box

City, State, Zip

Phone Number

Confidentiality Agreement

The undersigned acknowledges that the information provided by ______in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of ______.

It is acknowledged that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to ______.

Upon execution, this document is to be immediately returned to ______.

______

Signature

______

Name (typed or printed)

______

Date

This is a business plan. It does not imply an offering of securities.

Table of Contents

  1. Introduction …………………………………………………………………………. 2
  2. Confidentiality Agreement ……………………………………………….…………. 3
  3. Loan Request ……………………………………………………………………….. 5
  1. Executive Summary
  2. Objectives ………………………………………………………………………. 6
  3. Mission ………………………………………………………….………………. 6
  4. Keys To Success ……………………………………………………..…………. 7
  1. Company Summary
  2. Company Ownership ……………………………………………..…………….. 8
  3. Start-up Summary …………………………………………………...………….. 8
  1. Products and Services ………………………………………………...…………… 10
  1. Market Analysis
  2. Market Segmentation …………………………………………………..……… 11
  3. Target Market Segment Strategy …………………………………...…………. 12
  4. Machine Quilting Business Industry Analysis ………………………...………. 12
  5. Competition and Buying Patterns ……………………………………….…….. 13
  1. Strategy and Implementation Summary
  2. Competitive Edge …………………………………………………..………….. 15
  3. Marketing Strategy …………………………………………………………….. 15
  4. Sales Strategy ……………………………………………………………...…… 15
  5. Sales Forecast ……………………………………………………..…. 16
  1. Website Plan Summary
  2. Website Marketing Strategy ………………………………………….……….. 17
  3. Development Requirements ……………………………………………..…….. 17
  1. Management Summary

A. Personnel Plan …………………………………………………….……………. 19

  1. Financial Plan
  2. Start-up Funding …………………………………...………………………….. 20
  3. Important Assumptions ………………………………………………….…….. 20
  4. Projected Profit & Loss ……………………………………………………….. 21
  5. Projected Cash Flow …………………………………………………….…….. 22
  6. Projected Balance Sheet ………………………………………………….……. 23
  1. Appendix
  2. Personal Financial Statement …………………………………………….……. 24
  3. Personal Resume ………………………………………………………...…….. 25
  4. Pro forma 2005 Profit & Loss Statement by Month …………………………… 26
  5. Pro forma 2005 Cash Flow Statement by Month ………………………….…… 27
  6. Example Business Plan: Jean Smith’s Quilting Business ………………..…….. 29
  7. Excel Financial Plan Spreadsheets …………………………………………….. 48

I. Loan (Investment) Request

Loan (investment) request ……………………………………….…………….. $

Total Start-up Requirements …………………………………….…………….. $

General use of funds:

Funding sources:

Bank loan ……………………………………………...………………………...…….. $

Business owner ……………………………………………………………...………… $

Private investor ……………………………………………………………..…………. $

Total funding required $

Collateral package

Equipment ………………………………………………………………………...…… $ Inventory (if applicable) ……………………………………………………………….. $

Savings accounts ………………………………………..………………………...…… $

Stocks, bonds and other securities …………………………………………………….. $

Collateral package value $

Guarantors:

Business owner …………………………………………………………...……….. percent

Co-signer …………………………………………………………………..……… percent

Small Business Administration (SBA) ……………………………………..….…… percent

II. Executive Summary

A. Goals and Objectives

B. Mission

C. Keys to Success

III. Company Summary

A. Company Ownership

B. Start-up Assets & Expenses
Start-up Expenses
Advertising for business opening …………………….…….
Building construction/remodeling …………………….……
Computer expenses (Internet, e-mail, DSL, ISP expenses) …
Deposits (rent, utility companies, trash collection, etc.) ……
Insurance (business liability insurance, etc.) …………………
Installation ……………………………………………………
Lease or rent …………………………………………………
Licenses and permits (business licenses) ……………………
Professional fees (legal, CPA, engineering fees, etc.) ……….
Other …………………………………………………………. / $______
$______
$______
$______
$______
$______
$______
$______
$______
$______
Total Start-up Expenses / $______
Start-up Assets
Cash Required ……………………………………………….
Current Assets
  1. Inventory…………………..…….$______
  2. Quilting patterns…………………$______
3. Other ……………..……………..$______
Total current assets…………………………………………. / $______
$______
Long term assets
  1. Quilting machine …………..… $ ______
  2. Furniture, fixtures ……………..$______
  3. Other …………………………...$______
Total long term assets ……………………………………... / $______
Total Start-up Assets / $______

IV. Products and Services

  1. Market Analysis Summary

A. Market Segmentation

Market Segment Table

Identified Potential Market Segments / Growth % / 2005 / 2006 / 2007

B. Target Market Segment Strategy

C. Industry Analysis

D. Competition and Buying Patterns

1, Competitor one –

  1. Strengths –
  1. Weaknesses –

2, Competitor two –

  1. Strengths –

b. Weaknesses --

3, Competitor three –

  1. Strengths –

b. Weaknesses --

VI. Strategy and Implementation Summary

A. Competitive Edge

B. Marketing Strategies

Product strategy.

Pricing strategy.

Promotion strategy.

Distribution strategy.

C. Sales Strategy and Forecast

Sales Forecast.

is where you will quantify what you expect your sales to be, by product category.

Unit Sales / 2005 / 2006 / 2007
Total Unit Sales
Unit Prices
Total Sales

VII. Website Plan Summary

A. Website Marketing Strategy

B. Website Development

VIII. Management Summary

A. Personnel Plan

.

Personnel Plan / 2005 / 2006 / 2007

IX. Financial Plan

A. Start-up Funding Sources.

Description / Amount
Assets …………………………………………………. / $______
Total Assets …………………………………………... / $______
Liabilities and Capital ……………………………….. / $______
Liabilities ………………………………………………. / $______
Total Liabilities ……………………………………….. / $______
Capital ………………………………………………….. / $______
Planned Investment ………………………………….. / $______
Owner …………………………………………………….. / $______
Other investor(s) …………………………………………. / $______
Additional investments …………………………………... / $______
Total Planned Investment ………………………….. / $______
Total Capital …………………………………………… / $______
Total Capital and Liabilities …………………………. / $______
Total Funding ………………………………………….. / $______

B. Important Assumptions

1.

2.

3.

C. Projected Profit and Loss

Pro Forma Profit & Loss Statement

2005 / 2006 / 2007
Sales
Direct Costs of Goods
Other Costs of Goods
Cost of Goods Sold
Gross Margin
Gross Margin %
Expenses
Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Insurance
Payroll Taxes
Computer Expenses
Fabric, Thread and Other Quilting Supplies
Trade Show Booth Fees
Seminar Expenses
Inserted Row
Advertising
Total Operating Expenses
Profit Before Interest and Taxes
Interest Expense
Taxes Incurred
Net Profit
Net Profit/Sales

E. Projected Cash Flow

Pro Forma Cash Flow / 2005 / 2006 / 2007
Cash Received
Cash from Operations
Cash Sales
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received
Expenditures
Expenditures from Operations
Cash spending
Subtotal Spent on Operations
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
Other Liabilities Principal Repayment
Long-term Liabilities Principal Repayment
Purchase Other Current Assets
Purchase Long-term Assets
Dividends
Subtotal Cash Spent
Net Cash Flow
Cash Balance

F. Projected Balance Sheet

Pro Forma Balance Sheet / 2005 / 2006 / 2007
Assets
Current Assets
Cash
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
Long-term Liabilities
Total Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
Net Worth

Appendix A – Personal Financial Statement

Personal Financial Statement
Assets
Cash
Checking account balances
Savings account balances
Stocks, bonds and securities
Retirement accounts
Antiques & Collectibles
Automobiles owned
Boats or recreational vehicles owned
Other (please describe)
Real Estate owned
Total Assets
Liabilities
Credit cards
Charge accounts
Installment debt
Automobile payments
Recreational vehicle payments
Other debts owed (please describe)
Real Estate mortgages owed
Total Liabilities
Net Worth (Assets minus liabilities)

Appendix B – Resume for Owner(s)

In this space you should place a current resume of the principal owner or owners of the business.

1

Appendix C – Pro Forma 2005 Profit & Loss Statement by Month

Item / Jan / Feb / Mar / Apr / May / Jun / Jul / Aug / Sep / Oct / Nov / Dec
Sales
Expenses
Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Insurance
Payroll Taxes
Computer Expenses
Fabric, Thread and Other Quilting Supplies
Advertising
Total Operating Expenses
Profit Before Interest and Taxes
Interest Expense
Taxes
Net Profit
Net Profit/Sales

Appendix D – Pro Forma 2005 Cash Flow by Month

Item / Jan / Feb / Mar / Apr / May / Jun / Jul / Aug / Sep / Oct / Nov / Dec
Cash Received
Cash Sales
Subtotal Cash from Operations
Sales Tax, VAT, HST/GST Received
Subtotal Cash Received
Expenditures from Operations
Cash spending
Subtotal Spent on Operations
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out
Principal Repayment of Current Borrowing
Long-term Liabilities Principal Repayment
Subtotal Cash Spent
Net Cash Flow

1