TYGA FM S Recruitment
CBAA CONFERENCE 2013
SMALL STATION WORKSHOP BOOKLET
This booklet has been collated from examples forwarded by a variety of Community Radio Stations, for the purpose of this workshop. If you wish to get further information from the stations involved, please contact them if details are included – where contact details are not included, please get in touch with Jean & Bob Rau (98.9 North West FM) via email:
Please contribute to this workshop – but most of all – ENJOY!
HOBART FM 96.1 (7THE) ASSIST WITH TASMANIAN FIRE RELIEF
In January this year devastating fires destroyed over one hundred homes in the south east of Tasmania, with seventy homes being destroyed in the township of Dunalley approximately forty five minutes drive from Hobart.
Community. Radio Hobart FM (96.1) realised that a large number of its listeners resided in these areas and started looking at ways it could help.
As a station we run a weekly country music fundraiser and the station decided to set aside the profits from these nights for the coming three months.
A total of $3,000 was raised to assist the fire victims, but instead of donating the money to the official state fire relief appeal conducted through the Salvation Army, 7THE joined forces with the Hobart Town Lions Club in the purchasing of food hampers from Food Bank Tasmania at $10.00 each, with each hamper being worth between $150 and $200.
Later food was also obtained from Second Bite and added to the hampers.
Station President Brian Lewis and Treasurer Terry Mather set about delivering these hampers to the people on the ground in the fire affected areas.
Hampers were delivered on a regular basis to people doing it tough. Rather than be tied down by government regulations, Brian and Terry would drive around the fire affected areas looking for people living in tents, garages, caravans and the like, noting the addresses and locations for further visits.
Each run would consist of around forty hampers that were well received by all of the recipients.
A unique way of assisting those in need.
Terry Mather
0408 481 250
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98.9 North West FM (3NOW)
CMTO Accredited Training
Earlier this year we commenced a Cert II in Creative Industries (Media) via a CBF Grant through the Community Media Training Organisation – the course took 6 months to complete, meeting each alternative Saturday. At the completion we had 10 Presenters awarded with their well-earned new qualification!
Since then we have commenced Cert III in Media and expect to end up with 10 Presenters gaining this further qualification. This training is an amazing opportunity for stations to assist their Presenters in improving on-air and certainly in confidence. We think CMTO do all the work – we only put in an expression of interest and they get the grant!
It has produced unexpected results, with many of the participants developing self-confidence and looking for opportunities to further involve themselves around the station e.g in Production or assisting others.
Highland FM 107.1
Moss Vale Show Outside Broadcast Project
Prepared by John Hibberd Station Manager Highland FM 107.1
Short Description of Project
As part of our station community involvement program, we took our OB equipment that was donated by the local council, to the 3-day Moss Vale Show in March this year. We were able to broadcast live from the show for 14 hours on Friday Night and Saturday.
Moss Vale Show is one of the largest events in the NSW Southern Highlands. The broadcast was over 3 days on March 8,9,10, 2013. The show attracted in excess of 15000 people - 90% local. These were the people from the community that our station serves.
Objects of the Project
1 To support a community based organisation (The Moss Vale Show Society) in the Southern Highlands and expose our station to the local community,
2 To give our audience a taste of what goes on at the show
3 To give our station face-to-face exposure to our current and potential audience
. 4 To lift our profile which may assist us in new membership or sponsorships
5 To take the station out into the community which is different from our current practice that brings the community to us though visit to the Station
6 To give our audience opportunity to meet our presenters.
7 To give us more experience in using our OB equipment which was given to us by local council.
Community Partners in this Project
· Moss Vale Show Society who supplied a number of service for the 3 days
· TAFE Moss Vale who supplied students to assist in programming and on the ground support
· Local Musician who played for no fee at our live concert (3 hours) Friday Night
· Telstra who supplied an ASDL line
What did we do?
Friday night 6pm to 9pm ‘Friday Night Live’
We broadcast live - showcasing 4 groups of local musicians compered by Warren Barnett our 7 to 10 presenter Friday Night. The show society set a special price after 5pm of $5
Saturday 9am to 12pm The show people were very keen on this as they did not have any entertainment organised for Friday
Special addition of The Shed Show Live to air
Our Shed Show Presenter, Col Veale, did his regular show giving our audience a feel of the Moss Vale by interviewing 6 leading show people including President, Ring Master etc. A team from the local TAFE assisted in the production.
Saturday 12pm till 8pm Presenters Showcased Live to Air
To showcase our presenters to the public and give our audience a feel of the show, a number of our presenter did 1 hour shifts playing music and interviewing people who were attending the Show. In addition to this we broadcast the Fire Brigade band live from the show.
Sunday 9am till 4pm - Promotion day.
Our promotion team manned our stand, encouraging membership and distributing program guides
We broadcast our regular programs from the studio, live to our stand at the show.
How did we Manage the Project
We appointed 3 teams - A promotion team; A technical Team; and A production Team
The Results
Object
1 To support a community based organisation (The Moss Vale Show Society) in the Southern Highlands and expose our station to the local community,
2 To give our audience a taste of what goes on at the show
NOTE: The show organisation has commended us for the work we did in exposing the event to the public through broadcasting. The station OB was broadcast over the 3 days with interviews etc giving listeners a feel for the show.
3 To give our station face to face exposure to our current and potential audience
4 To lift our profile which may assist us in new membership or sponsorships
NOTE: We gave out over 100 programs guides and spoke to many people and told our story
We also completed a number of surveys asking the public about their listening habits and their knowledge of the station. Since the show we have had a number of people join our station we think though the exposure at this event.
5 To take the station out into the community which is different from our current practice that brings the community to us through station visits
6 To give our audience the opportunity to meet presenters
NOTE: 3 days with 14 hours of OB programming at one of the largest community events in the Highlands put the station into the community. The interview with show people and the presenters doing their 1-hour shifts live from the OB, gave our listeners opportunity to meet the people behind the mikes.
7 To give us more experience in using our OB equipment which was given to us by council so we could be out in the community
NOTE: The 14 hour of live broadcasting, especially the live concert on Friday Night requiring us to work with the shows sound engineer, gave the technical team valuable experience for future OB’s.
Our Cost
As our Community Partners had contribution to this project, the total cost was less than $1000 to expose our station to over 15000 people.
Conclusion
This was a bold step for our small station as we had never broadcasted live music from OB. A number of people thought we could not pull this off, however with the combined good will of our community partners and support from our always loyal presenters we managed to successfully achieve our objective.
Old time Radio Plays have been resurrected at 2NVR by an amateur radio ‘Play Group’. We advertised and people came in droves, to write, direct, produce and perform; the place is always full of ‘Play Groups’ rehearsing, which has created a real buzz. We now have several plays in rehearsal, some recorded and other people wanting to become involved in the project, they are producing a whole season of one hour shows which will be broadcast twice a week. As a direct result of Play Group, we have had an increase in memberships and new listeners. Several of the new members have become involved in the radio at other levels and a published local writer has offered her play for production. These plays will be broadcast on 2NVR and also performed at local nursing homes. This venture has been supported by a CBF grant to develop the concept and take it on the road.
3WAY FM – Warrnambool, Victoria.
3WAY listeners include a good number of lovers of country music.
For many years we have held an annual fundraising event called the Hank Williams Night, usually on the Thursday closest to Hank Williams’ birthday, 17th September.
The event has grown to the point where we have 20 or more individual performers or groups who all donate their time. Each act has about 15 - 20 minutes on stage and most include one Hank Williams song, but are free to play whatever they like.
There’s a theme each year, usually drawn from a song title or lyric. This year’s was “There’s a Tear in my Beer.”
We moved to a larger venue last year and now have two stages so that while one band is playing another is setting up. This means we have greater continuity and more bands able to participate. We have two sound mixing desks and dual lighting, the operators of which charge “mates rates."
Not counting the musicians, we had over 160 people attend this year and, after expenses, raised about $2000. The venue waives its usual hire charge, but makes enough over the bar to pay staff. We issue the musicians with tickets allowing them to order drinks (beer or wine) that we pay for. If they want spirits or mixers they pay.
We conduct a couple of raffles using donated goods and station promotional items (pens, stubby holders, stickers etc) to bolster the coffers. We’re reviewing the admission charge as some think it is too low at $10.
The event has assumed the feel of a small festival and has a major reputation around the district. Bands flock to be included. While our income is not huge, the event generates tremendous publicity and good will.
TYGA FM’s Recruitment
We are a small 100% volunteer-run station located in New Norfolk, Tasmania, a town of 5,000 people. To give other stations an idea of how small we are, our turnover last financial year was less than $25,000. However our strength is in our volunteers and our engagement with the community. Dollars don’t necessarily equate to people. A mere 12 months ago we had 16-18 presenters in total. We now have over 50 and only two 60 minute slots available between 6am and midnight in the entire week. How? By finding a way to say “yes” and by using a diverse range of methods to attract presenters. This includes presenters recruiting friends, using social media, radio announcements, e-newsletters and the website. Engaging the local youth group and creating ties with the local high school (where our studio is located) by creating a commemorative bursary for our inaugural association president have also assisted. We have also registered our organisation with the dosomethingnearyou.com.au website. This recently led to a new arrival in town contacting us and wanting to volunteer with us presenting a 2 hour graveyard shift.
Studio 3 Live Performances at 2NVR
At 2NVR we aim to be inclusive and encourage a sense of community ownership.
Our ‘Studio 3 Live’ is an outstanding successful new concept, which is free, runs
monthly and is well supported by our local residents who find the music lounge setting, relaxed and sociable. Local musicians perform live to air, to a studio audience. The artists are interviewed live, receive a recording of their performance and their live recordings are then made available to all 2NVR presenters. Studio 3 has proved to be a great team-building project as audience, presenters and artists are able to mingle, network and broaden appreciation of local talent.
Diverse musical genres have been included in the Studio 3 program; Swing Choir, Jazz Duo, Guitar Maestro Duo, Singer/songwriter soloists, Seniors Choir, Rock Band, Acapella Choir & Honky Tonk Piano. Future bookings include: a Country Singer, High School Rock Band & the Salvo’s Country Band for a Carols by Candle Light Event.
‘Studio 3’ is promoted through social media, newspapers, on air and by local artists. The program has
proved very popular, it is streamed live, with feedback from overseas listeners as well as several other
radio stations showing interest in the program. Messages arrive during the show via Facebook,
telephone and emails. As a result, local artists are now seeking inclusion in our Studio 3 bookings.
Radio can be a solitary occupation; this has pumped fresh pride, camaraderie & fun into the station.
Alice Springs
We've done a few things over the year - musical quiz night, an OB from a DJ set in Alice and an OB of a gig in Tennant Creek - broadcast and online, and a 'business and community breakfast' in Tennant Creek last week. lots of market stalls and stalls at events, also roving reporters phoning in for a studio special from our re-launch in Tennant Creek, from the Alice Springs Beanie Festival and from the Alice Springs Show. Finally, 8CCC now has a Saturday morning cafe with a barista and we've had two morning concerts live from the cafe/studio. Joy Taylor