Two Years to Eighteen Months Prior to Official Pricing Strategies Campaign

Pricing Strategies

Timeline & Benchmarks
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Contents

Research, assessment, planning

Eighteen Months Prior to Official Pricing Strategies Campaign

Implement Communications Plan

Seventeen Months Prior to Official Pricing Strategies Campaign

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Sixteen Months Prior to Official Pricing Strategies Campaign

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Fifteen Months Prior to Official Pricing Strategies Campaign

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Fourteen Months Prior to Official Pricing Strategies Campaign

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Thirteen Months Prior to Official Pricing Strategies Campaign

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One Year Prior to Official Pricing Strategies Campaign

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Eleven Months Prior to Official Pricing Strategies Campaign

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Ten Months Prior to Official Pricing Strategies Campaign

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Nine Months Prior to Official Pricing Strategies Campaign

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Eight Months Prior to Official Pricing Strategies Campaign

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Seven Months Prior to Official Pricing Strategies Campaign

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Six Months Prior to Official Pricing Strategies Campaign

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Five Months Prior to Official Pricing Strategies Campaign

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Four Months Prior to Official Pricing Strategies Campaign

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Three Months Prior to Official Pricing Strategies Campaign

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Two Months Prior to Official Pricing Strategies Campaign

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One Months Prior to Official Pricing Strategies Campaign

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18-24 Months Prior to Official Pricing Strategies Campaign

Research, assessment, planning

Objective / Complete
Present the “Addressing Tobacco Pricing Policies: A Toolkit for Tobacco Control Program Managers” PowerPoint internally to tobacco control program staff.
Review list of Essential Resources.
Conduct Readiness Assessment, including analysis of current policy, key stakeholders, and general readiness.
Draft Policy Agenda (for internal purposes only).
Create Communications Plan.

18 Months Prior to Official Pricing Strategies Campaign

Implement Communications Plan

Objective / Specifics / Complete
Raise awareness internally about pricing strategies (CDC recommendations) / Establish routine of scheduled bulletins
Develop policy agenda and key messages
Establish program as indispensible resource by creating a Briefing Book, using graphs and charts to show: / At-A-Glance Overview of Cigarette Excise Tax Information: Tool of Tobacco (
Current tobacco excise taxes and ranking among states
Graph of how revenue increased in states that increased taxes (Slide 21 in Toolkit)
Impact of price increase on youth smokers
Impact of price increase on pregnant smokers
Graph showing popularity of excise tax increases among voters (if available survey data)
Utilization of Quit Line, broken down by socioeconomic status
CDC-recommended funding for state tobacco control program
Charts and graphs from advocacy organizations
MMWR Reports related to tobacco and pricing strategies, etc.
Establish program as indispensible resource with internal stakeholders / Inform internal stakeholders about progress in-state and around the country
Raise public awareness of impact of pricing strategies / Provide pricing strategy information on website
Organize events/media opportunities
Publish state data/reports
Encourage collaboration among external partners / Communicate with internal state agency partners
Communicate with external partners
Attend coalition meetings
Be prepared for the unexpected / Organize Rapid Response Mechanism
Create month-by-month timeline to follow / Complete Timeline Benchmarks Template

17 Months Prior to Official Pricing Strategies Campaign

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16 Months Prior to Official Pricing Strategies Campaign

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