Spots N Dots
The Daily News Of TV Sales
June 29, 2016
TOTAL MEDIA CONSUMPTION STILL RISING
TV STILL TOPS AS TOTAL EXCEEDS 10 HOURS
With more and more ways to receive media content, people are increasing their consumption of that content. The latest Total Audience Report from Nielsen, covering the first quarter of this year, shows U.S. adults (18+) spending 10 hours, 39 minutes per day consuming media via various devices. That’s a full hour more than the nine hours, 39 minutes reported a year earlier for Q1 of 2015.
Of course, some of that consumption is occurring on more than one device at a time as people increasingly embrace second-screen behaviors. The traditional screen—television—is still far and away the favorite. Average daily adult consumption of live TV slipped only three minutes from a year earlier to four hours, 31 minutes—and watching of time-shifted TV held steady at 33 minutes.
Growth came in the digital media realm. Consumption of media content via tablets rose 63% to 31 minutes and smartphone usage for access (app and Web) grew 60% to one hour, 39 minutes. And while the mobile devices experienced the most growth, people are still accessing content on PCs—with usage up 21% to 58 minutes.
Along with TV and phones, the other big block of time was listening to AM/FM radio, which grew 1% to one hour, 52 minutes. The biggest percentage drop was in DVD viewing, down 11% to eight minutes. No doubt OTT streaming has something to do with that. In fact, Nielsen notes that DVR penetration in TV households and subscription video-on-demand (SVOD) reached equilibrium in Q1 of this year, with both in 50% of households. The DVD penetration has been flat for some time, but SVOD has been rising. Nielsen SVP Glenn Enoch calls it “an important milestone” that SVOD—including Netflix, Hulu Plus, Amazon Prime and others—is now equal to DVD penetration.
“Despite growing options, radio and television continue to reach the most users,” the report states. Nielsen finds that 240 million American adults listen to AM/FM radio monthly. TV (live plus time-shifted) is close behind at 226 million. Of the new technologies, smartphones have the greatest reach—used by 191 million adults monthly.
Television and radio are less dependent on the heaviest users to drive their average minutes of use. Nielsen’s Q1 data shows that the top 20% of smartphone video viewers account for 83% of the total usage. It’s even higher for streaming on a PC, with the heaviest 20% of users accounting for 87% of viewing. TV’s top 20% of viewers account for only 52% of viewing and for radio the top 20% do only 48% of the listening.
ADVERTISER NEWS
Lincoln has been the forgotten brand among luxury cars, and it will try to differentiate itself with a new plan for free pickup and delivery when a vehicle is due for service. Lincoln Service Valet “is the single most important item we’ve done in some time” one dealer said. The idea had been tested at a few dealerships and 93% of customers who used the service said they’d be likely to buy another Lincoln because of it……Reuters reports Dick’s Sporting Goods submitted bids for just 17 leases of Sports Authority locations (out of 464 available) and no other retailer showed interest in more than a single location. Some of the bids for individual locations came from furniture retailers instead of sporting goods sellers……Still struggling to get its customers back after its food safety problems drew nationwide attention, Chipotle Mexican Grill is launching what Nation’s Restaurant News says could be “the most complex restaurant loyalty program yet.” The Chiptopia program launches on Friday and will be based on the number of times a customer visits and spends $6 or more at that visit. Second quarter results for the chain will be issued in mid-July; as we had noted before first quarter same-store sales had been down 29.7%...... Dairy Queen will emphasize bacon in its featured summer value meal, bringing back the Bacon Cheeseburger $5 Buck Lunch for July and August……The New York Post reports Anthem is ready to walk away from its deal to acquire Cigna after the proposal ran into “stiff regulatory headwinds.” The number two healthcare insurer’s CFO told analysts Anthem was working on “remediation plans” that could include buying assets from Aetna, which is selling off some of its Medicare Advantage plans in selected markets. Anthem can’t try to acquire those plans while a takeover of Cigna is still pending……This Week In Consumer Electronics says Best Buy has started to test a free in-home advice program that helps customers with technology problems. It notes the program is geared to help revive Geek Squad revenues, which have been declining due to a combination of factors including lower service pricing, fewer repairs being needed, and a growing “disposable CE mindset” as prices for many CE items have come down……Hardware + Building Supply Dealer reports a new brand of luxury kitchen appliances is making its U.S. debut in Southern California, with a nationwide rollout planned for the rest of the year. LG’s Signature Kitchen Suite features wi-fi enabled appliances that provide notifications to users of the status of every appliance as well as any error reports that may be needed.
NETWORK NEWS
ABC will air an encore episode of The Bachelorette on Monday, July 4, so fans will have to find their fireworks elsewhere. On Monday, July 11, at 8:00 pm (ET), the drama of Buenos Aires is behind her as JoJo heads into the Argentinian countryside to determine which four men will have the chance to take her home to meet their families……Nancy O’Dell, co-host of Entertainment Tonight, is set to host the Boston Pops Fireworks Spectacular, a two-hour entertainment special to be broadcast live from the Charles River Esplanade in Boston, Monday, July 4, at 9:00 pm (ET) on CBS. Demi Lovato, Nick Jonas and Little Big Town will perform some of their biggest hits, accompanied by the Boston Pops Esplanade Orchestra under the baton of Keith Lockhart……Boxeo Telemundo Ford presents its second fight of the summer this Friday, July 1, at 11:35 pm (ET). The fight for the World Boxing Organization’s Latino Super Featherweight title will have Carlos "Fino" Ruiz and Sebastian Diaz, both of Mexico, go 10 rounds before a hometown crowd in Mexico City.
MONDAY RATINGS
American Ninja Warrior led NBC to the demo win on Monday night. The Nielsen Fast Nationals showed the Peacock Net at an average 1.7 rating in Adults 18-49 and 3.5 in Households, with an average audience of 6.079 million viewers. ABC, with The Bachelorette, was at 1.5 18-49, 3.7 HH and 5.523 million; CBS, with reruns and Braindead, 0.7 18-49, 2.7 HH and 4.039 million; Univision, with the series premiere of Por Siempre Joan Sebastian, 0.7 18-49, 1.0 HH and 1.877 million; FOX 0.6 18-49, 1.6 HH and 2.388 million; Telemundo 0.6 18-49, 0.9 HH and 1.475 million; and The CW 0.4 18-49, 1.1 HH and 1.720 million.
WEEKLY RATINGS
For Week #40, June 20-26, Univision was at 1.2 18-49 and 1.5 HH; NBC 1.1 18-49 and 2.8 HH; ABC 1.0 18-49 and 2.9 HH; CBS 0.9 18-49 and 3.0 HH; FOX 0.6 18-49 and 1.4 HH; Telemundo 0.5 18-49 and 0.8 HH; and The CW 0.2 18-49 and 0.6 HH.
SYNDIE SNIPPETS
COMPETITIVE INFO
ABC SETS FALL PREMIERE SCHEDULE
The latest network to announce the rollout of its fall schedule is ABC. It includes three new dramas and two new comedies.
Speechless, the new comedy starring Minnie Driver, will premiere Wednesday, September 21, at 8:30 pm (ET), following the season four debut of The Goldbergs. The next hour will feature the premieres of Modern Family (season 8) and black-ish (season 3), leading into the series premiere of the drama Designated Survivor, starring Kiefer Sutherland, at 10:00 pm (ET).
Notorious, a crime and TV news drama, is the new addition to an all-drama Thursday schedule, premiering September 22 at 9:00 pm (ET), sandwiched between Grey’s Anatomy (season 13) and How to Get Away with Murder (season 3).
The new drama Conviction, starring Hayley Atwell, won’t make its debut until Monday, October 3, at 10:00 pm (ET). And fans will have to wait until Tuesday, October 11, for ABC’s Tuesday comedy block, with newcomer American Housewife, starring Katy Mixon, at 8:30 pm (ET), following the premiere of The Middle (season 8) and ahead of the premieres of Fresh Off the Boat (season 3) and The Real O’Neals (season 2).
As for other returning shows, Dancing with the Stars will kick off the fall. Its season 23 two-hour premiere is set for Monday, September 12, at 8:00 pm (ET). And Marvel’s Agents of S.H.I.E.L.D. will have its season four debut Tuesday, September 20, at 10:00 pm (ET).
ABC also has a big special event in September. The 68thEmmy Awards are Sunday, September 18, with the arrival pre-show at 7:00 pm (ET) and the awards show at 8:00 pm (ET) airing for the rest of the evening.
PROGRAMMATIC TV AD SPEND RISING FAST
Programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year,programmatic TV spendingwill climb 127.8% to $710 million. And that will come after spending tripled last year, albeit from a tiny base.
Throughout the forecast period, through 2018, eMarketer says programmatic will represent a small but growing share of overall TV ad spending. This year, it will account for just 1.0% of the total, with that figure climbing to 6.0% by 2018. By that time, U.S. advertisers will spend $4.43 billion on programmatic TV ads.
Programmatic ad spending on TV lags well behind outlays on digital video. This year,eMarketer predicts that programmatic spending on digital video adswill reach $5.51 billion, representing 56.0% of alldigital video ad spending.
“There are several things driving the growth of programmatic TV, including ease of transactions and the ability to target ads,” said eMarketer forecasting analyst Martín Utreras. “We expect national and local players to take a conservative approach at releasing inventories programmatically, amid fears they could cannibalize their inventory. At the same time, they’re working to become more adept at leveraging data for both ROI measurement and targeting,” he added.
AUTOMOTIVE UPDATE
The Volkswagen diesel settlement filed with a federal court came in as previewed yesterday. Owners will have until May 2018 to decide whether they want VW to fix the vehicle or buy it back. The company will pay $12,500-44,000 per car, based on pre-scandal market value, for the buy-backs. People who keep their cars will get $5,100-10,000 to compensate for their lost value. As reported, VW will also pay $2.7 in environmental fines and $2 billion to promote zero-emission vehicles. It all adds up to $14.7 billion……Fiat Chrysler Automobile’s problem with a confusing gear-shift control in Jeep Grand Cherokee, Chrysler 300 and Dodge Charger models has now been linked to 266 crashes resulting in 68 injuries. FCA last week announced a speed-up in the recall of 1.1 million vehicles involved……Automotive News reports that the replacement for the Jeep Compass and Patriot (and assuming one of those names) will make its debut at the L.A. Auto Show in November and arrive in dealer showrooms the first half of 2017.
THIS AND THAT
AT&T has completed its acquisition of Quickplay Mediafrom Madison Dearborn Partners. Quickplay is the current platform provider for AT&T’s U-verse TV Everywhere offering……The Commerce Department revised its reading of Q1 GDP growth to a 1.1% annual rate. That is still slow growth, but better than the original estimate of 0.8% reported last month. For Q2, retail sales and home sales were up in April and May, but now there’s economic uncertainty resulting from the U.K.’s “Brexit” vote that has reverberated around the globe……IKEA announced a voluntary recall of 29 million chests and dressers because they can tip over on small children. The Consumer Product Safety Commission says there have been six toddler deaths from the furniture tipping over.
AVAILS
Account Executive: WPBF 25, Hearst Television’s ABC affiliate in West Palm Beach, Florida is seeking a dynamic individual to be a part of our already successful team.Candidate must have Broadcast TV Sales experience and the ability to thrive in a fast paced, competitive, multi-media environment.We will encourage your creativity and enthusiasm to generate new business revenue and cross platform sales.Please submit your resume ONLINE.EOE M/F/D/V
KFOR-TV/KAUT-TV, Oklahoma City’s market leader and one of the top NBC affiliates in the country has an immediate opening for an Account Executive to enhance our strong sales team! Ideal candidate will have previous television/digital sales experience. The AE must identify the needs of local businesses and prepare custom sales presentations with solutions to address those needs, and develop strong relationships with both advertising agencies and local clients. Apply by CLICKING HERE then filter the job search by location (US-OK-Oklahoma City).EOE
Raycom Media’s WAFB CBS 9 in Baton Rouge, LA, has a wonderful opportunity for an experienced LSM or senior AE who is ready to move up to our open LSM position in the 93rd market.Come sell LSU Tigers Football, The New Orleans Saints, CBS Prime and outstanding WAFB News and Digital products in a fabulous city!. College degree preferred. 5 or more years of successful experience in television and digital sales expected. Qualified applicants, please APPLY HEREand attach resume/cover letter.No calls please. EOE-M/F/D/V
WFTS-ABC Action News in Tampa, FL seeks a qualified, dynamic, driven leader to motivate and direct a top performing sales team. The Local Sales Manager must be willing to get in the trenches with AEs and participate in the development of NTR and digital revenue. The LSM will be responsible for training and supervision to ensure reps meet their individual goals and sales dept objectives. Minimum 2 years of successful sales management experience and proven ability to work in a fast paced environment. Qualified candidates, CLICK HERE to apply (search for job #11903). EOE.
KPHO-CBS 5, Arizona’s most watched station, and KTVK, America’s #1 hyper-local news station, is seeking a Senior Level Account Manager with a proven record of growing share and developing business across all TV and digital platforms. Join a great culture and a top performing sales team. Minimum of 4 years media sales experience & college degree preferred. Qualified candidates apply online at Requisition JR02148.EOE
Innocean, a full-service advertising agency in sunny Huntington Beach, CAis looking for a Media Investment Supervisor to join our team. We're looking for a positive, innovative and solutions-based individual. Our global agency represents major national clients which require a self-starter who is capable of managing external media agency partners as well as, buying media internally, as needed. 6-10 years of experience working at an advertising/media agency required. Digital buying and planning is a plus.CLICK HERE for more info or to apply now.
WDRB, WMYO, and WBKI in Louisville, KY is looking for a Creative Services Director. The successful candidate will be both creative and able to manage a creative staff. He or she will be comfortable managing traditional television and digital promotion as well as outside events with which the station is associated. Previous experience as a creative director is required. Promotional strategy is set and executed at the local level, not by a corporate overlord.Please email cover letter and resume to .
Ticketmaster is settling a class action lawsuit for overcharging customers. They're giving out $5 million in free concert tickets. Obviously, minus a $3.5 million processing fee.
--Stephen Colbert
Authorities are warning people to avoid swimming in some New Jersey rivers because of increased numbers of so-called clinging jellyfish. Though if you're swimming in New Jersey rivers, you're probably not big on warnings.
--Seth Meyers
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SPOTS N DOTS
The Daily News Of TV Sales
June 29, 2016
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