Tutorial: Make Perfume Advertisement

Follow all instructions for a perfume/cologne ad or you can replace with other product you want to sell. You need to follow all items in maroon.

This tutorial will teach you how to make your very own fragrance advertisements, and even though we chose to use Monica Beluci in this tutorial, you can turn any ordinary home-made picture into a fragrance advertisement billboard.

  1. First, you need a picture of a girl (or boy) you are doing to use. Yourself would be great
  2. Pictures of people against black or dark backgrounds are better, since we will try to create an illusion of nocturnal sky.
  3. Your background layer
  4. Use any perfume, cologne, hairspray, or aftershave for this activity. See me for anything else.
  1. New 8x10 document
  2. Create a new layer and fill it with any dark blue or dark purple hue, we used #210a3a.
  3. Filter > Render > Clouds. This will be your upper layer with nice foggy fibber texture.
  4. Set the overlay settings of this clouds layer to “Linear Light” (see illustration).

Our aim is to create a nicely high contrasted photo with a pit of fog and glow effect as well as make the background look like a night sky.

  1. So, what we are going to do it, duplicate the photo of the girl, drag it (in the layer’s panel) on top of other 2 layers, and set this layer’s settings to “Overlay”

  1. Next step is filling the bottom of the billboard with grass.
  2. Set your foreground color to green (any hue, up to you, as long as it gives a natural look) and fill the bottom of the screen more or less like you see on the picture. The default settings for this brush are set to “scattering” so you don’t need to do much work except for just not overdoing the grass over the photo.
  1. Next step is adding twirly shape.
  2. Search for a cool brush or shape you want to ad. Design your own shape if you wish.
  3. Place the shape between the girl’s layer and the grass.
  4. Next, duplicate the shape layer, transform it horizontally (or vertically, depending on your shape) and place it behind the girl. See on the 2ndillustration below.

  1. The idea is, to make the shape look as it’s behind the lady, so rasterize the upper shape’s layer and choose the Eraser Tool.
  2. Carefully remove the shape from the girl’s body. I’d suggest to use an eraser tool with hard edge, however if you want to nicely blend it with the fog effect on the background and not to make the edge too sharp, I suggest to use a 20px soft edge eraser tool.
  1. Next step is adding glow.
  2. Make sure the upper shape, one behind girl, is selected in your layers panel
  3. Layer > Layer styles > Outer Glow. Apply the following glow settings using the white color. Repeat the same action for the first shape as well.
  4. Adjust to fit your needs

  1. Apply a few chaotic white dots, using the brush tool and add glow
  2. This will imitate stars on the background.
  3. Add any type of other items on background to fit your needs

  1. If you are making a fragrance billboard you will need a perfume bottle, but again this could be replaced with any other product you are going to “sell”.
  2. Most important is to crop it properly and then find a good location for it on your billboard.
  3. Once you have located it, add a little transparency to the glass so that you’d see the grass from underneath it.
  4. We just duplicated the layer & set one of them on “overlay”
  5. Setthe other on “soft” so we can see the grass through yet, bottle does not become semi-visible
  1. Make a new layer on top of all the others
  2. Select the brush tool again, using the “dune grass” brush shape, and add a bit more grass over the perfume bottle itself, to create the illusion as it sits “inside” the grass field.
  1. Add text to your Fragrance Advertisement
  2. Add the name of your product using appropriate Font & opacity