Tucker: a Man and His Dream

Tucker: A Man and his Dream

Name ______

Identify how Tucker addressed all of the marketing functions in following his dream.

Selling

Promotion

Distribution

Risk Management

Pricing

Purchasing

Market Research

Product/Service Planning

Financing

Tucker: A Man and His Dream

The Tucker Torpedo —built by Preston Tucker in 1948

Filmmakers Francis Ford Coppola and George Lucas celebrate Preston Tucker as the ultimate believer in the American Dream. Portrayed by Jeff Bridges, Tucker is a dynamic engineer and an enthusiastic showman who envisions the car of the future. Against mighty odds he manages to build a fleet of them—only to have his factory shut down by Detroit’s Big Three automobile manufacturers.

His vision included seatbelts, fuel injection, disc brakes and many other features that were considered too expensive at the time, but have become standard in the industry today.

Sequence the following marketing concepts as they are depicted in the film:

___ Entrepreneurship ___ Risk-Taking ___Creating Demand

___ Idea ___ Advertising ___Product Planning

___ Venture Capital ___ ProtoType ___ HR Management

___ Sponsorship ___ Pilot/Test Product ___ Distribution

___ Job Seeking ___ Business Planning ___ Commitment

___ Logistics ___ Innovation ___Professional Development

___ Social Responsibility ___ Team Building ___Decision Making

___ Competition ___ Attitude ___ Deadlines

___ Financing ___ Customer Expectations ___ Motivation

___ Promotion ___ Supply Chain ___ Power of Influence

___ Leadership List others…