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Trey Ryder's
LAWYER MARKETING ALERT
July 25, 2007
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Copyright 2007 by Trey Ryder LLC
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FEATURE ARTICLE
WANT TO CREATE MARKETING OPPORTUNITIES?
TRY "REAL" NETWORKING!
(Part 3)
By Signe A. Dayhoff, Ph.D.
ABOUT THE AUTHOR: Dr. Dayhoff is an interpersonal communications and social anxiety expert who helps independent professionals present and promote themselves confidently and professionally with dignity … to create profitable visibility and credibility … and attract their ideal clients without selling. She is also author of Create Your Own Career Opportunities, a guide to marketing through networking and mentors.)
NO CHARGE: If you sign up to receive Dr. Dayhoff'sfr*eeezine, "Get Your Ideal Clients Tips," you'll receive her 35-item Special Marketing Assessment. You can sign up at GetYourIdealClients.com.
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ARTICLE: When you volunteer help to create good will as part of your networking strategies, it is important that when you help others (whether it's an individual or an organization like the chamber of commerce or the Rotary), you go one step beyond. That is, you do more than just what is required or expected -- you over-deliver.
Furthermore, you need to do so without any ulterior motive. This means you are helping because you want to share, not because you desire a quid pro quo for it. This whole-hearted altruism engenders a sense of trust and gratitude in those with whom you network. This makes networking a solid basis for your referral-based marketing.
According to Rick Frishman and Jill Lublin in Networking Magic, you should start good will-building networking before you need to look for information. In addition, it is essential that you keep the two networking goals separate.
But, remember, to be this valued resource to your network you have to know what strengths and resources you have to offer. This means you have to be aware of your skills, attributes, abilities, information, as well as your connections. Too often people are not aware of the diversity, depth, and extent of what they have to offer. Unless you make a careful evaluation of yourself, you may be selling yourself short as a resource.
Humility and modesty can act as obstacles in this assessment. You must see yourself as having strengths that others want and value. You must believe, in your heart of hearts, that you are a unique blend of background, values, and work and life experiences from which others can and will benefit.
Networking requires that you
-- Take the initiative
-- Help and share whenever and wherever
-- Accept responsibility for your actions
-- Make no negative assumptions
-- Value yourself
-- Keep expanding your network
-- Always follow up with contacts and keep the embers warm
-- Create opportunities for yourself and others
-- Keep contacts alive
-- Start building your network now.
Henry David Thoreau once said, "If you have built castles in the air, you need not be lost; that is where they should be. Now put the foundations under them." You do it with interpersonally-savvy networking!
© Copyright Signe A. Dayhoff, Effectiveness-Plus LLC. All Rights Reserved.
Signe A. Dayhoff, Ph.D.
Transform Self-Presentation Anxiety and
Personal Marketing Reluctance into
Confident, Professional & Socially-Effective Self-Promotion


505-867-0094
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MEET TREY RYDER: You'll find my biography at
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Questions?Comments?Ideas?Opinions?
I'm always happy to hear from you. You can reach me as follows:
Email:
Voice: 928-468-1000
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Thanks!
Trey
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Copyright 2007 by Trey Ryder LLC. All rights reserved.