Marketing & Logistics 780
Strategic Logistics Management
FISHER COLLEGE OF BUSINESS
DEPARTMENT OF MARKETING AND LOGISTICS
COURSE SYLLABUS
Term: Spring 2009
Course TITLE: BUS M&L 780, Strategic Logistics Management
Course TIME/
PLACE: Monday/Wednesday –
3:30 pm to 5:18 pm - Schoenbaum Room #320
5:30 PM to 7:18 pm - Schoenbaum Room #215
Catalog Prerequisites: BUS M&L 650, BUS MGT 330, and BUS MGT 331.
Description: Management of logistics activities and costs including customer service,
inventory, transportation, lot quantity costs, warehousing, and information systems.
INSTRUCTOR: Dr. Eugene (Gene) Pierce
Office: Fisher Hall, Room #252
(937) 269-6185 (Cell)
E-mail:
Website: https://carmen.osu.edu
OFFICE HOURS: Office hours are Monday & Wednesday by appointment from 7:30 pm to 8:30 pm.
Required Text: Strategic Logistics Management, 4th Edition, Stock and Lambert.
Course lecture materials will include PowerPoint slides, industry journal articles, and text questions. Class materials will be made available on Carmen for downloading prior to class.
Course To provide an understanding of the key logistics concepts and the
Objective: issues affecting the movement and storage of goods. Particular
emphasis will be placed on providing a broad and general exposure to business logistics. This will include the development of a basic understanding of the concepts and techniques important to analyzing business logistics problems. The course will also examine how the various logistics activities are related to each other and other functional areas within a business. Finally, the course strives to develop management and control techniques/skills that are critical in the area of logistics.
COURSE This course will be conducted using a combination of class discussion, lecture,
FORMAT: guest speakers, industry analysis, and questions/problems from the course textbook. The lectures will cover the assigned textbook chapters, including comparison to current trends in the industry. You are expected to attend all classes and to be prepared to discuss and/or apply assigned readings. Students may be called upon to discuss assigned topics and concepts. In addition, students are expected to actively participate in all team projects and papers.
CLASS POINT TOTAL: Grades will be based upon performance on the following:
Points
/Percentage
Mid-Term Exam / 100 / 20%Final Exam / 100 / 20%
Logistics Industry Team Written Analysis / 50 / 10%
Logistics Industry Team Presentation / 50 / 10%
Industry Presentations / 50 / 10%
Textbook Problems & Questions / 100 / 20%
Class Participation / 50 / 10%
TOTAL
/ 500ASSIGNMENT
DETAILS:
1. Exams. Two exams will be given. The exams will consist of questions drawn from the readings, lectures, and class assignments. You are responsible for the material even if it is not emphasized during the lectures. Pre-exam reviews will be held the class session prior to the exam. This review will focus on material which may be included in the test. Exams will focus on the textbook chapters contained in the class schedule. Due to the nature of the course and subject matter, exams may contain some comprehensive elements from guest speakers. There will be no make up exams except in extraordinary situations, which require approval before the scheduled exam. All tests will need to be returned to me at the conclusion of the exam. Each exam will account for 100 points towards the final grade.
2. Logistics Industry Team Written Analysis. Students will be broken into teams of approximately 5 (depending upon the size of the class) to review an instructor approved company. Student teams will complete a written analysis of the selected company: 1-company background, overall description, revenue, profitability and strategy, 2 – product/service offering description 3-market description, 4-market share per segment if multiple, 5-key competitors, 6-logistical organization and logistical strategies, & 7-potential opportunities and challenges within the industry, 8 – Key company strategies currently and future. The objective of this project is to gain an understanding of how companies review their market position and use logistics to support overall company, industry, and market share objectives. Identify key logistic strategies that make a difference in the markets they participate. Teams are free to select any company/industry; no more than 2 teams can select the same industry. The completed written analysis is due upon the date of the team’s presentation. The expected deliverable consist of a 4-8 page letter sized, double spaced, type-written paper using 12 pt Times New Roman font. The team’s paper will account for 50 points towards the final grade.
ASSIGNMENT
DETAILS (cont’d):
3. Logistics Industry Team Presentation. Student teams will conduct a 20 to 30 minute in-class presentation outlining their analysis results of the chosen company and industry. Teams will use their written analysis as the basis for this project. The objective of this project is to share the results of their analysis with the class and sharpen public presentation skills. The expected deliverable to the instructor consists of a soft and hard copy (print out of slides) of the team’s MS PowerPoint presentation due upon the date of the team’s presentation. The team’s presentation will account for 50 points towards the final grade. A grading template is attached at the end of this document.
4. Guest Speakers:. During the course, we will have an opportunity to have outside industry experts present to the class. Such are either a leader in their market utilizing logistics organizations or a leader within the logistics/Supply Chain industry. The objective of these visits is to provide the student with a “real world” perspective of the logistics industry. Students will write a 3 to 4 page review of the presentation. Students unable to attend an industry presentation will need to complete a written analysis of another company. This written paper should include; 1-company or organizational background, 2-market, 4-market share, 3-key objectives, & 4-Describe logistical organization and strategy the company or organization is taking to differentiate themselves. The expected deliverable will consist of a 3-4 page letter sized, double spaced, type-written paper using 12 pt Times New Roman font. Industry presentation reviews will account for 50 points towards the final grade
5. Textbook Chapter Questions/Problems. At the conclusion of each chapter within the book are problems/questions. Prior to the reading assignment 2-4 questions from each chapter, which reinforces principles of the text as well as being relevant within the Logistics industry, are to be answered. Student responses to the assigned questions are due upon the start of lecture. Response to the questions need to be submitted on 1-2 letter sized, type written pages using 12pt Times New Roman font. These assignments will count 100 points toward your final grade.
6. Class Participation. Participation will be based on attendance, preparation for class, appropriate in-class participation during lecture, and quality of in-class participation. Additionally, students are evaluated on their performance within their respective team. Team harmony is very important to that team’s success. Any team member feeling a peer has not been contributing adequately will need to submit comments to the instructor. I will consider any team input as a potential part of a student’s overall participation when calculating points. Class participation will account for 50 points towards your final grade.
Assignments You are expected to approach each assignment with the professionalism
and Due Dates: required of you in the “real” world. This is particularly relevant for your interactions with companies and as part of fulfilling the requirements of this course. All assignments are due on the day of class and not later than 11:59pm following the end class. Additionally, assignments can be submitted any time prior to the due date. A 50% penalty will be assessed for submissions within 24 hours after the assignment is due (one day late). A 100% penalty will be assessed for submissions more than 24 hours after the assignment is due. Correct spelling, grammar, and punctuation are expected and will be considered in the grading of all assignments.
Grading The grading scale is guaranteed. You will receive no less than the grade
Scale: listed within the appropriate interval.
Grade / % of Total Pts / Quality PointsA / 92% to 100% / 4.0
A- / 90% to < 92% / 3.7
B+ / 88% to < 90% / 3.3
B / 82% to < 88% / 3.0
B- / 80% to < 82% / 2.7
C+ / 78% to < 80% / 2.3
C / 72% to < 78% / 2.0
C- / 70% to < 72% / 1.7
D+ / 68% to < 70% / 1.3
D / 60% to < 68% / 1.0
E / Less than 60% / 0.0
ATTENDANCE Class attendance will be taken the 1st three weeks of the quarter to
AND TARDINESS: resolve Registrar scheduling issues. Going forward, students should
consider attendance mandatory. I may call on students by name to answer questions, respond to in-class exercises, or to comment on key concepts. Missing these opportunities can result in a reduction in participation points. I might also give no-notice quizzes and classroom exercises as needed. In-class quizzes, exercises, and participation cannot be made up without a valid medical excuse or bona fide family emergency. If you miss a quiz, participation, or exercise due to tardiness, you will not be able to make up the covered material.
Academic All tests, written exercises, and papers are to be your own work.
Integrity: academic integrity is essential to maintaining an environment that fosters
excellence in teaching, research, and other educational and scholarly activities.
Thus, the Ohio State University and the Committee on Academic Misconduct
(COAM) expect that all students have read and understand the University’s Code
of Student Conduct, and that all students will complete all academic and
scholarly assignments with fairness and honesty. Students must recognize that
failure to follow the rules and guidelines established in the University’s Code of
Student Conduct and this syllabus may constitute “Academic Misconduct.”
Academic The Ohio State University’s Code of Student Conduct (Section 3335-23-04)
Integrity: defines academic misconduct as: “Any activity that tends to compromise the
academic integrity of the University, or subvert the educational process.”
Examples of academic misconduct include (but are not limited to) plagiarism,
collusion (unauthorized collaboration), copying the work of another student, and
possession of unauthorized materials during an examination. Ignorance of the
University’s Code of Student Conduct is never considered an “excuse” for
academic misconduct, so I recommend that you review the Code of
Student Conduct and, specifically, the sections dealing with academic
misconduct.
If I suspect that a student has committed academic misconduct in this course, I
am obligated by University Rules to report my suspicions to the Committee on
Academic Misconduct. If COAM determines that you have violated the
University’s Code of Student Conduct (i.e., committed academic misconduct), the
sanctions for the misconduct could include a failing grade in this course and
suspension or dismissal from the University.
If you have any questions about the above policy or what constitutes academic misconduct in this course, please contact me.
Other sources of information on academic misconduct (integrity) to which you can refer include:
· The Committee on Academic Misconduct web pages (oaa.osu.edu/coam/home.html)
· Ten Suggestions for Preserving Academic Integrity (oaa.osu.edu/coam/ten-suggestions.html)
· Eight Cardinal Rules of Academic Integrity (www.northwestern.edu/uacc/8cards.html)
Americans If you have a disability, as defined by the Americans with Disabilities Act
with (ADA), which requires classroom accommodation or auxiliary aids, please
Disabilities inform me of your needs during the first week of class so that I can take
Act: appropriate action.
COURSE The schedule, policies, and assignments contained in this course syllabus
DISCLAIMER: or on my website are subject to change in the event of extenuating circumstances, class progress, or by mutual agreement between the instructor and the students.
Other: All cellular phones, pagers and other electronic communication devices are to be turned off during class. Any electronic recording of the lecture or presentations is not authorized. The only exceptions will be those authorized in writing by the Office of Disability Services.
EXTRA CREDIT: You can earn extra credit for this course through the completion of 3 short type-written papers concerning a relevant topic within the logistics industry. Students need to select a topic from among the industry’s professional journals or other approved literature. You should conduct thorough research on the topic and not simply summarize one or two of journal articles. The paper should provide brief reference citations within the text and full citations at the back on articles used. The deadline for all extra credit submissions is May 27. Only partial credit will be given to papers that fail to meet the above expectations. Successful fulfillment of this option is a paper which is well-researched and no longer than 3 to 4 double spaced pages in length. Copies of article(s) used for research need to be attached to paper. Each extra credit paper is worth 10 points for a maximum of 30 points.
CLASS SCHEDULE:
Note: I may revise this schedule based on a variety of reasons e.g. to accommodate class progress, provide a more in-depth focus, or to take advantage of additional guest speakers should the opportunity arise. We will attempt to stay as close to the below schedule as possible, however exam dates will not be altered.
Week / Date / Topic / Reading / Assignments1 / 3/30 / Course Overview
Logistics Role in the Econ & Org,
Identify Teams / Syllabus
CH 1 / None
4/1 / Team Presentation Meetings / None / None
2 / 4/6 / Supply Chain Management / CH 2 / questions: 1, 3, 7, & 8
4/8 / Guest Speaker / None / None
3 / 4/13 / Customer Service / CH 3 / questions: 2, 3 & 7
4/15 / Order Processing and Info. Sys. / CH 4 / questions: 2, 4, 5, & 7
4 / 4/20 / Inventory Management / CH 6 / questions 1, 2 & 3
4/22 / Managing Materials Flow / CH 7 / questions: 1, 3, & 4
5 / 4/27 / Transportation
Mid-Term Review / CH 8 / questions: 1, 3, & 5
4/29 / Mid-Term / None / None
6 / 5/4 / Decision Strategies in Transport. / CH 9 / questions: 2, 3, & 5
5/6 / Warehousing / CH 10 / questions: 1, 2, 4, & 5
7 / 5/11 / Procurement / CH 12 / questions: 1, 2, 3, & 9
5/13 / Guest Speaker / None / None
8 / 5/18 / Global Logistics / CH 13 / questions: 1, 2, 4, & 5
5/20 / Global Logistics Strategies
Team Presentations / CH 14 / None
9 / 5/25 / Memorial Day – No Class / None / None
5/27 / Team Presentations
Extra Credit Papers Due / None / None
10 / 6/1 / Team Presentations / None / None
6/3 / Final Review / None / None
Finals Week / 6/8 / Final Exam – date/time TBD
6/10 / Final Exam – date/time TBD
Logistics Industry Written Analysis Grading Template (Paper)