Top Prospects Survey Question Examples

Examples

Business Type: Art, Craft & Hobby Store
Narrative Description:
Productandserviceofferingscouldinclude:completelineofartistsupplies;largeassortmentofgeneralcraftsandsupplies;children's educationalactivitykits;gamesandpartyaccessories;homedecoritems;pictureframesandframingservices;papergoodsand cardstocks;yarn,patternsandothersewingandneedleworksupplies;hobbyandcrafttools;andcraft/hobbyclasses.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingArt, Craft & Hobby Storeproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Complete line of artist supplies
/
  1. Hobby and craft tools

  1. Largeassortmentofgeneralcraftsandsupplies
/
  1. Craft/hobby classes

  1. Children's educational & activity kits

  1. Games and party accessories

  1. Home décor items

  1. Picture frames and framing services

  1. Paper goods and card stocks

  1. Yarn, patterns and other sewing and needlework supplies
/
  1. Other (please specify)

Business Type: Brew Pub
Narrative Description:
Smalllocalindependently-ownedestablishmentthatbrewsitsownbeerforsalesonandoffthepremises.Therestaurantcomponent wouldofferaselectionofuniquecraftbeersfromatrainedbrewmasterforin-houseconsumptionorlimitedcommercialdistribution.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingBrew Pubproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Locally-owned establishment

  1. Brews its own beers

  1. Selection of unique craft beers

  1. Opportunity to meet and learn from the Brewmaster

  1. Beer sampling and tasting events

  1. Selection of pub food

  1. Open for lunch

  1. Outdoor seating
/
  1. Other (please specify)

Business Type: Bakery/Sweets/Ice Cream Shop
Narrative Description:
This business will be a sweet treat experience for young and old alike. After dinner, after a show or just while out shopping, take a break and enjoy something special from a tasty variety of bakery, candy and ice cream delights.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingBakery/Sweets/Ice Cream Shopproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Made-to-order cakes
/
  1. Frozen yogurt

  1. Cupcakes, cookies, brownies, etc.
/
  1. Italian ice

  1. Pies
/
  1. Gelato

  1. Donuts and Danish
/
  1. Facilities for children’s birthday parties, showers, etc.

  1. Fresh chocolates and candies
/
  1. Outdoor seating

  1. Prepackaged nostalgic candy
/
  1. Late-night hours on specific days

  1. Dried and candied fruits, nuts, etc.

  1. Hand-dipped ice cream, shakes, sundaes, etc.
/
  1. Other (please specify)

Business Type: Book Store
Narrative Description:
Product/Service offerings could include new books; used books; gift items and souvenirs; a lounge area with refreshments; book signing events; book readings; children’s programming; book club; adult beverage options; local art for sale or display; DIY books & programming.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingBook Storeproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. New books
/
  1. Children’s programming

  1. Used books
/
  1. Book clubs

  1. Gift and souvenir items
/
  1. Adult beverage options

  1. Greeting cards
/
  1. Local art

  1. Refreshments
/
  1. DIY books and programming

  1. Lounge

  1. Book signings

  1. Book readings
/
  1. Other (please specify)

Business Type: Children’s Clothing, Accessories & Toy Shop
Narrative Description:
This business will be a parent’s dream and a child’s fantasy. A one-stop-shop for all things kids. Get everything they need and something they want, too. Kids’ clothes, shoes, accessories and of course toys. A practical yet unique shopping experience for all ages. Make memories.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingChildren’s Clothing, Accessories & Toy Shopproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Casual clothing – jeans, T’s, sweats, etc.
/
  1. Modern toys – Legos, models, action figures, etc.

  1. Dressy clothing – dresses, shirts, pants, etc.
/
  1. Vintage toys – dolls, doll houses, cars, plush toys, etc.

  1. School uniforms
/
  1. Gift registry “wish list”

  1. Clothing accessories – shoes, socks, belts, underwear

  1. Outerwear – coats, jackets, gloves, scarves, hats, etc.

  1. Educational toys – games, puzzles, books, etc.

  1. Recreational toys – sports gear, etc.

  1. Electronic toys – video games, etc.
/
  1. Other (please specify)

Business Type: Children’s New & Used Store
Narrative Description:
Product and service offerings could include: upscale name-brand used clothing and/or new clothing in sizes newborn to 6 and 6+; gift items; diaper bags and other accessories; bath line; learning toys and books, christening and baptismal outfits; shoes; and maternity wear.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingChildren’s New & Used Storeproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Upscale used clothing – sizes newborn to 6
/
  1. Christening/Baptismal outfits

  1. New clothing – sizes newborn to 6
/
  1. Baby soaps, lotions and creams

  1. Upscale used clothing – children’s sizes 6+
/
  1. Baby toys

  1. New clothing – children’s sizes 6+
/
  1. Gift registry

  1. Baby gift items

  1. Maternity wear

  1. Baby accessories – diaper bags, burp cloths, etc.

  1. Shoes
/
  1. Other (please specify)

Business Type: Clothing Store
Narrative Description:
Clothing and accessories options by age could include infant and children, men’s, young men’s and women’s, and women’s; or by style such as upscale, maternity wear, big and tall, professional, or athletic wear. .
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingClothing Storeproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Infants and Children’s
/
  1. Maternity Wear

  1. Men’s Casual
/
  1. Women’s Bridal and Formal

  1. Men’s Upscale Dress and Professional
/
  1. Young Men’s and Teens

  1. Men’s Big & Tall
/
  1. Young Women’s and Teens

  1. Men’s Formalwear Retail and Rental
/
  1. Men’s & Women’s Athletic Wear

  1. Women’s Casual
/
  1. Children & Teens Athletic Wear

  1. Women’s Upscale Dress and Professional

  1. Women’s Plus Size
/
  1. Other (please specify)

Business Type: Coffee Shop
Narrative Description:
This business will be the ultimate local/urban coffee shop experience. Comfortable and organic in its atmosphere, fresh and natural in its product offerings and youthful and diverse in its customers and staff. A vibrant yet relaxing destination for downtown residents, office workers, shoppers and out-of-town visitors. A welcoming and well-worn spot to meet-up with friends or to take a moment for yourself in a cozy corner.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingCoffee Shopproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Fresh coffees, teas, espresso, cappuccino, etc.
/
  1. Comfortable, “homey” atmosphere

  1. Other beverages including boutique sodas, teas & waters
/
  1. Wi-Fi

  1. Pre-bagged and freshly roasted coffee beans, teas, etc.

  1. Fresh-baked goods including scones, cookies, bagels, etc.

  1. Confectionery selections including candy, chocolates, etc.

  1. Limited-menu soups, sandwiches and paninis

  1. Live music during special events of specific nights

  1. Outdoor seating
/
  1. Other (please specify)

Business Type: Coffeehouse/Bakery
Narrative Description:
Product and service offerings could include traditional coffeehouse and bakery selections, including pastries, donuts desserts and made-to-order cakes, along with limited breakfast and lunch menu selections for eat-in or carry-out convenience.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingCoffeehouse/Bakeryproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Coffeehouse selections (brewed coffees, lattes, etc.)
/
  1. Made-to-order cakes

  1. Tea
/
  1. Breakfast sandwiches

  1. Frozen drinks
/
  1. Soup & sandwich lunch menu

  1. Seasonal drinks
/
  1. Paninis

  1. Pastries
/
  1. Ice Cream

  1. Homemade pies
/
  1. Homemade cookies, chocolates and candies

  1. Cupcakes

  1. Donuts
/
  1. Other (please specify)

Business Type: Consignment Boutique
Narrative Description:
A well-merchandised resale boutique concept that could beoffer various used merchandise lines including antiques, new or used clothing, sporting goods, household appliances, or other secondhand goods.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingConsignment Boutiqueproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Antiques
/
  1. Baby furniture and gear

  1. Architectural salvage
/
  1. Small appliances

  1. Re-purposed furniture

  1. Children’s clothing and accessories

  1. Men’s clothing and accessories

  1. Women’s clothing and accessories

  1. Sporting goods, accessories and apparel

  1. Furniture
/
  1. Other (please specify)

Business Type: Distillery
Narrative Description:
Product/Service offerings could include a variety of liquor options; tours; lessons/educational classes; live music; food menu options; tasting room; other beverage offerings (e.g. wine, mixed drinks); retail/wholesale of distiller supplies.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingDistilleryproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Liquor options

  1. Tours

  1. Distiller lessons/education

  1. Live music

  1. Eatery

  1. Tasting room

  1. Other beverage options

  1. Distiller supplies
/
  1. Other (please specify)

Business Type: Ethnic Restaurant
Narrative Description:
This business will be the showcase for a unique yet popular cuisine. Casual in atmosphere but serious about good ethnic eats.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingEthnic Restaurantproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Thai/Chinese cuisine
/
  1. Live entertainment on specific nights and during events

  1. Middle Eastern cuisine
/
  1. Take-out service

  1. Italian cuisine
/
  1. Delivery service

  1. Mexican cuisine
/
  1. Space for holiday parties, receptions, etc.

  1. German cuisine
/
  1. Outdoor service and seating

  1. BBQ cuisine

  1. Brick oven/wood-fired cuisine

  1. Beer & wine
/
  1. Other (please specify)

Business Type: Full-Service Restaurant
Narrative Description:
A sit-down dining experience to expand or add to the options already available in the downtown area. This could include a restaurant offering a casual family-oriented atmosphere or a more upscale setting. Menu selections might include local favorites or ethnic specialties.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingFull-Service Restaurantproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Asian cuisine
/
  1. Steakhouse specialties

  1. Classic American/Diner cuisine
/
  1. Sushi and seafood specialties

  1. Italian cuisine
/
  1. Vegetarian and vegan specialties

  1. Mediterranean cuisine
/
  1. Farm-to-table specialties

  1. Mexican cuisine
/
  1. Buffet/Salad Bar

  1. Pho cuisine
/
  1. Alcoholic beverages available

  1. Casual, family-friendly atmosphere
/
  1. Outdoor seating and service

  1. Upscale adult-focused atmosphere
/
  1. Other (please specify)

Business Type: Kitchen & Home Décor Store
Narrative Description:
Product and service offerings could include: a line of small appliances; utensils and kitchen gadgets; linens; demo kitchen and cooking lessons; spices and cooking mixes and oils; home décor items; and wine section with wines and wine accessories.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingKitchen & Home Décor Storeproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Small appliances
/
  1. Pillows

  1. Cookbooks
/
  1. Bowl sets

  1. Dishes
/
  1. Demo kitchen, classes and demonstrations

  1. Utensils
/
  1. Wine and wine accessories

  1. Towels, tablecloths, linens and aprons
/
  1. Spices, cooking mixes and oils

  1. Canvases/Wall décor

  1. Small side chairs

  1. Lamps and lampshades
/
  1. Other (please specify)

Business Type: Men’s Clothing & Accessories Store
Narrative Description:
This business will be the premiere destination for youthful and designer men’s fashions. “Urban” or “hipster,” fashions for your taste and lifestyle. Dressing for your new job or hanging on the weekends. Hot date or just gaming. Whatever your look. Style just for you!
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingMen’s Clothing & Accessories Storeproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Casual – jeans, t’s, sweats, shirts, etc.

  1. Casual / Dressy – shirts, pants, sports jackets, etc.

  1. Accessories – shoes, socks, belts, underwear, etc.

  1. Outerwear – coats, jackets, hats, scarves, gloves, etc.

  1. Youth-oriented “hip” designer brands

  1. Gift registry “Wish List”

  1. Other (please specify)

Business Type: Microbrewery
Narrative Description:
Product and service offerings could include on site brewing; tours; brewing lessons and/or educational classes; live music; food menu; a variety of micro brews, including local options; other beverage offerings (e.g. wine, mixed drinks); retail/wholesale of brewing supplies; tasting room.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingMicrobreweryproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. On-site brewing
/
  1. Tasting room

  1. Tours
/
  1. Growler beers

  1. Brewing lessons/education

  1. Live music

  1. Eatery or restaurant

  1. Variety of beer selections

  1. Other adult beverage options (non-beer)

  1. Home brewing supplies
/
  1. Other (please specify)

Business Type: Music Store
Narrative Description:
Store engaged in retailing new musical instruments, sheet music, and related supplies; or retailing these new products in combination with musical instrument repair, rental, or music instruction.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingMusic Storeproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Band and orchestra Instruments – New
/
  1. New/Used LP records, record players, speakers, etc.

  1. Band and orchestra Instruments – Used
/
  1. Music books and sheet music

  1. Classroom or studio furniture
/
  1. Music lessons

  1. Recording equipment
/
  1. Musical instrument and equipment repair

  1. Pianos, digital pianos and keyboards
/
  1. Musical instrument rental

  1. Live sound and recording equipment and software

  1. Domestic recorded music/CDs

  1. Foreign and ethnic recorded music/CDs
/
  1. Other (please specify)

Business Type: Pet Emporium
Narrative Description:
Pet emporium offering specialty foods, supplements, supplies, gifts and accessories along with premium pet care services, including daycare, boarding, training, grooming, walking and in-home sitting services.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingRestaurantproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Small pet specialty foods and treats
/
  1. Cleaning supplies and accessories

  1. Small pet natural and organic foods and treats
/
  1. Daycare

  1. Nutritional supplements
/
  1. Boarding

  1. Enclosures, hutches, kennels and habitats
/
  1. In-home walking and sitting services

  1. Collars and leashes

  1. Clothing and accessories

  1. Toys

  1. K9 behavioral training and classes
/
  1. Other (please specify)

Business Type: Restaurant
Narrative Description:
Product and service offerings could include a wide array of breakfast options including full service and grab & go items; fast casual style dining; specialty/ethnic food choices; cafeteria style service; tabletop cooking; fine dining; a sports themed atmosphere; food delivery service; outdoor dining area; menu options for special diet considerations (e.g. gluten-free, vegan, etc.); yogurt (possibly frozen); juice/smoothie bar.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingRestaurantproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Full-service breakfast
/
  1. Delivery

  1. Grab-and-go breakfast
/
  1. Outdoor dining

  1. Fast casual
/
  1. Special diet options (ex: gluten-free, vegan, etc.)

  1. Specialty/Ethnic dining
/
  1. Yogurt

  1. Cafeteria style
/
  1. Juice/Smoothie bar

  1. Fresh foods

  1. Sports Bar & Grill

  1. Take-out
/
  1. Other (please specify)

Business Type: Specialty Grocer/Deli
Narrative Description:
Productandserviceofferingscouldincludeapparelandequipmentforschoolsportsandrecreationalsportsequipmentandgear. Examplesinclude:huntingfishing;bicycling;teamandindividualsports/athletics;boating;bowling;running;hiking;golf;discgolf; physicalfitness;skiingandsnowboarding;andsportsapparelandfootwear.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingSpecialty Grocer/Deliproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Grocer & Convenience Items – Food (fresh & pre-packaged)
/
  1. Deli Items – Meats, cheeses and breads

  1. Grocer & Convenience Items – Beverages
/
  1. Deli Items – Carry-out and take-home items

  1. Grocer & Convenience Items – Beer & Wine
/
  1. Locally-sourced produce, meats and eggs

  1. Grocer & Convenience Items – Household
/
  1. Ethnic/specialty grocery items

  1. Grocer & Convenience Items – Personal care
/
  1. Delivery service to downtown offices and businesses

  1. Grocer & Convenience Items – Fresh-cut flowers

  1. Deli Items – Fresh-made sandwiches, salads & desserts

  1. Deli Items – Chips, snacks & beverages
/
  1. Other (please specify)

Business Type: Specialty Foods Market
Narrative Description:
Product and service offerings could include a variety of healthy/organic food choices; a food co-op structure; locally grown/sourced food and produce; artisan products such as breads, fruit, meats and cheeses; a full-service bakery; wine and spirits; a floral department offering fresh flowers; grocery online ordering/delivery/pick up options; prepared foods (e.g. rotisserie chicken); deli selections.
Productlines,servicesorfeatures options
The list compiled will be used to ask participants, “WhichofthefollowingSpecialty Foods Marketproductlines,servicesorfeaturesaremostimportantor appealingtoyou?” Respondents will be asked to select up to three options included in the list.
  1. Health foods
/
  1. Prepared foods (ex: rotisserie chicken, BBQ, etc.)

  1. Co-op
/
  1. Deli selections

  1. Locally-sourced foods and produce
/
  1. Bulk foods

  1. Artisan foods (ex: breads, fruit, meats, cheeses, etc.)