Todd Bullivant
Digital Analyst and Data Storyteller / (804) 307-0874

linkedin.com/in/toddbullivant

Summary

 Solid experience in digital and web analytics and search engine optimization
 Inbound marketing professional proficient in closed-loop analysis, lead generation, lead nurturing, and lead conversion
 Experienced in planning, developing, and evaluating multichannel marketing programs
 Adept at dashboard, presentation, collateral, email, landing page, and website development

Experience

Analytics Pros – Richmond, VA November 2017 – Present
Sr. Digital Analyst
 Managed relationship with enterprise clients including Coach, Pier 1, and National Vision, consulting on analytics and business needs
 Provided audit, strategy, implementation, report/dashboard, and analysis support
IBM – Richmond, VA December 2011 – July 2017
Digital Analyst/Web Analyst (Contractor)
 Team lead responsible for communication, implementation support, analysis, and recommendations for internal IBM clients
 Analyzed data from digital analytics tools to create customized reports and advanced segmentation; identified action items to improve key website and campaign performance goals
 Provided technical consulting and training events to internal staff regarding analytics tools and tactics
 Created client presentations, scorecards and dashboards, and fielded strategic and technical questions
 Followed Agile philosophy and Scrum software development methodology
ICF Ironworks Consulting – Richmond, VA May 2011 – November 2011
Internet Marketing Analyst
 Monitored, tracked and reported on electronic marketing activity and results including pay-per-click advertising and email campaigns
 Maintained and troubleshot marketing technology including web analytics, content management, and email marketing systems
 Ensured electronic marketing aligns with marketing goals and initiatives
 Contributed to the development of overall marketing strategy and electronic strategy
Allianz Global Assistance – Richmond, VA January 2006 – April 2011
Sr. Communications Technology Specialist
 Documented, implemented, and configured Google Analytics on B2B and B2C websites
 Worked with agencies to test SEO/SEM campaigns, including keyword research and analysis of the results
 Researched and implemented a marketing automation system to link triggered marketing campaigns with Salesforce.com
 Designed, sent, and tracked B2B email and direct mail campaigns with an annual volume of 300,000 messages
 Designed internal and external PowerPoint presentations to improve engagement, while maintaining brand standards
Xperts, Inc. – Richmond, VA February 2005 – May 2005
Marketing Manager
 Developed and scheduled cross-promotional marketing campaigns including email, website, and direct mail
 Planned monthly tradeshow exhibit, promotional materials, and pre and post-show mail campaigns
 Managed product website and added campaign landing pages
 Managed one marketing employee
PrecisionIR Group – Richmond, VA July 2002 – February 2005
Marketing Specialist
 Assisted in design, layout, and production of print and email campaigns
 Wrote and produced hardcopy and electronic marketing materials to support client marketing and sales initiatives
 Tracked, analyzed and monthly reported internal and external marketing results to measure ROI, quality, and effectiveness
 Organized annual industry tradeshow program including booth designs and promotions

Education

Clarkson University – Potsdam, New YorkMay 2001
Master of Business Administration (MBA), Concentration: Marketing
Clarkson University – Potsdam, New YorkMay 2000
Bachelor of Science (BS), Management Information Systems & Marketing

Certifications & Awards

Google, Inc.June 2011
Google Analytics Individual Qualification (IQ)
Toastmasters InternationalJune 2014
Distinguished Toastmaster

Professional Memberships

Analysis Exchange 2009 – 2012
Web Analytics Student – Clients: PBS, charity:water
Web Analytics Mentor – Clients: The Henry Ford
Digital Analytics Association 2012 – Present
Toastmasters International1997 – Present
Area Governor, Club President, Club Treasurer
Beta Gamma SigmaJune 2001 – Present / Specialties
Web Analytics
Marketing Analytics
SEO/SEM
Inbound Marketing
Marketing Automation
Content Management
Email Marketing
Social Media
Web Development
Graphic Design
Presentation Design
Public Speaking
Tools
Tableau
Google Data Studio
Google Analytics
Google Tag Manager
Google AdWords
IBM Digital Analytics (Coremetrics)
IBM NetInsight
Optimizely
Hotjar
Aginity Workbench
Microsoft SharePoint
Salesforce.com
Silverpop Engage B2B
ExactTarget
Adobe Creative Suite
Languages
HTML/CSS
JavaScript
ASP/PHP/Perl
SQL