Job Profile

Core job information
Job Title / Web and Marketing Administrator
Dept./School/Inst. / School of English and Drama / Section/Centre/Unit / Humanities and Social Sciences
Career Family / PRO / Grade / 5
Working hours per week / 35 / Appointment period / permanent
Reports to (job title) / School Administrative Director / Current location / Mile End
Job purpose
The School of English and Drama consists of over 60 full-time members of academic staff, 12 professional support staff, in excess of 750 undergraduates, 60 taught postgraduates and 104 research postgraduate students, as well a thriving community of post-doctoral fellows and visiting scholars. The School runs the following programmes of study: 12 undergraduate and 9 postgraduate taught programmes, and a growing postgraduate research cohort.
The post-holder is a key member of the administration team in the School of English and Drama with particular responsibility for marketing and communications (including strategic development and maintenance of the School’s websites and social media presence).
The post-holder is responsible for the managing ofthe School’s marketing and communications strategy, including both the day to day implementation of that strategy, and long-term planning of recruitment and publicity.
The post-holder is responsible for managing, planning, co-ordinating, and running recruitment and marketing events for the School.
Knowledge, Skills & Experience
Requirements / All essential unless marked Desirable
Qualifications / Educated to degree level or exceptional equivalent experience
Experience / Significant recent experience of a marketing and/or communications role, preferably in a university environment.
Experience of website design and maintenance (e.g. using a Web Content Management System).
Experience of producing, editing, and proof-reading both web-based and printed publicity material.
Experience of researching and reporting on sectoral trends and competitor activity in order to inform marketing and communications strategy and translate into operational plans
Experience of project management
Knowledge, skills & abilities / Ability to communicate effectively, both orally, and in writing, with students, staff, and external audiences.
Knowledge about the HE sector, particularly the current challenges facing student recruitment, outreach, and research.
In-depth familiarity with a range of advanced web technologies
Thorough understanding of brand and positioning strategies
A creative approach to problem-solving and to responding flexibly to change.
Ability to exercise independent judgement and creativity
Understanding of CRM within an educational setting
Ability to work under pressure and to strict deadlines, prioritising own workload.
Excellent organisational skills
Ability to exercise initiative and employ negotiation skills
Excellent interpersonal skills.
Attitude and Disposition / Ability to foster effective working relationships with colleagues and contacts, both internal and external to the College and communicate with confidence across organisational levels and boundaries
Self-motivated, enthusiastic, persuasive and communicative
Ability to work both independently and as part of a team.
Willingness to attend training courses and to self-teach any required skills for the post.
Other circumstances / Ability to meet the demands of the post and show commitment to the role.
Prepared to be flexible on occasion in terms of hours worked (with notice).
Main Duties and Responsibilities of the Role
Managing, planning, and maintaining external communications and marketing for the School of English and Drama.
  1. To be responsible for delivering and reviewing the marketing strategy for the School of English and Drama
  2. To manage and organise the design, production, and regular reviewing of School documentation and publicity materials, including brochures, posters, prospectuses and other publicity materials,
  3. To liaise with relevant offices in the Marketing and Communications Directorate with regard to marketing opportunities.
Research and strategic planning
  1. Analyse market trends and admissions data to explore and expand potential sources of students
  2. To manage the regular evaluation of the effectiveness of recruitment events and School publicity materials
  3. To monitor sector trends and research competitor recruitment strategies to inform the School’s strategic direction.
Managing the School of English and Drama's web and social media presences
  1. To analyse web traffic and interactions and to use that intelligence to develop the School’s web presences with emphases on student recruitment, teaching, and academic research.
  2. To manage the regular updating and reviewing of information on the website
  3. To collaborate with the Research and Graduate Studies Manager to deploy a variety of web-based technologies (including social media) in order to showcase areas of staff research expertise.
  4. To manage the School’s Twitter feed, and other social networking venues as appropriate, whilst building and consolidating a clearly articulated School reputation
  5. To research and source images and other audio/visual content (while respecting College guidelines relating to copyright).
  6. To exercise creative independence and specialist IT skills to design and maintain an active School blogging platform
Managing the Recruitment and Conversion Strategy
  1. To implement, execute and evaluate a Conversion Strategy for applicants
  2. To manage the marketing and publicity for the School’s undergraduate and postgraduate programmes of study, and to raise the School’s profile in order to encourage applications (including from international applicants).
  3. To organise a range of student recruitment events for potential applicants.
  4. To organise new events to raise the profile and research culture of the School in order to support recruitment of postgraduate students, postdoctoral researchers and academicstaff.
Additional Duties
  1. To represent the School on QMUL committees and working groups specifically those relating to marketing, web and recruitment, and others as required.
  2. To provide advice and support to staff managing and leading research centres in the School, with regard to marketing and communications.
  3. To communicate, through training and support, professional expertise to others in the School across a range of specialist electronic resources.
  4. To be a proactive member of the School Administrative team, undertaking additional duties as required during peak periods of work or staff absence.
  5. To undertake any other duties as may reasonably be required by the School Administrative Director.
It should be noted that a job description is not an exhaustive list of activities, and employees may be asked to carry out other duties commensurate with the grade of the post.
Working Environment
Toapply specialist skills and knowledge to the School to deliver and evaluate the School’s marketing and external communications strategy.
To use independent judgement to generate and implement original ideas and innovative solutions to achieve the QMUL strategic aims
To ensure the School’s reputation for excellence is matched in all our external communications across a range of media.
Freedom to Act & Decision Making
To deploy considerable initiative in the development, implementation and evaluation of a range of marketing and recruitment activities and materials.
To provide expert advice, analysis and interpretation of information and data relating to market trends and School and University activities
To exercise independent judgement in ensuring the School’s marketing materials conform to existing web standards and copyright law.
To reportregularly to the School Management Group on activities undertaken and recommendations for the future.
Communication & Networking
To interact effectively with the Directorate of Marketing and Communications at QMUL.
To liaise with the Development Directorate in order to develop the School’s alumni relations strategy.
To network and interact with colleagues in similar roles at QMUL and other HEIs to ensure best practice/fit approaches are used in the School.
To represent the School at meetings relating to marketing, web and recruitment.
To liaise with the School Administrative Director, and other key stakeholders in the School.
To communicate regularly and effectively with prospective students, academic colleagues and the wider public
Finance/Resource Management
To ensure cost effective decisions are made with regard to the marketing, recruitment and conversion strategies.
To contribute to resource and budget planning in delivering the School’s marketing strategy.
People Management
To delegate tasks to colleagues along with providing them with appropriate training in the specialist skills required.
To recruit and manage student ambassadors, and supervise them in the timely completion of specific events and projects
This job description sets out the duties of the post at the time it was drawn up. Such duties may vary from time to time without changing the general character of the duties or level of responsibility entailed. Such variations are a common occurrence and cannot of themselves justify a reconsideration of the grading of the post.
Organisation Chart