To Develop and Implement a Tactical Internal Communications Plan

Job Description

Service / Marketing
Job Title / Internal Communications Manager (KC1785)
Reports to / Head of Marketing (HOM)
Base / Kings Cross, London, WC1X
Direct reports / None
Hours / 37.5
SCP / 33 - 39
Purpose of the Job / To improve internal communications within the organisation by developing and implementing a tactical internal communications and stakeholder engagement plan, and to monitor its effectiveness.

Key Activities:

·  To develop and implement a tactical internal communications plan

·  To act as the internal communications adviser within the organisation

·  To have a good understanding of business planning and ensure all internal communications are in line with the organisations business objectives

·  To lead on employee engagement activities and initiatives

·  To demonstrate internal communications best practice

·  To deliver internal communications using a variety of channels for maximum efficiency

·  To measure effectiveness of internal communications and make improvements where needed

·  To assist the HOM in developing the intranet development project

·  To interview, write up and manage the organisations case study’s and biographies.

·  To work with the HOM and Digital Marketing Manager to maximise the use of the organisations internal communications digital channels.

General terms of reference:

In carrying out the above duties the post holder will:

·  Work collaboratively across the organisation and with the market team

·  Ensure all work is undertaken in accordance with the brand guidelines and policies of the organisation

·  Seek to improve personal performance, contribution, knowledge and skills

·  Participate in appraisal, training and supervision processes

·  Attend the charity’s conferences

·  Contribute to maintaining safe systems of work and a safe environment

·  To ensure all activity is undertaken in accordance with the relevant legislation.

Person Specification

Essential criteria:

·  A degree or professional qualification in marketing and/or communications. These include Chartered Institute of Marketing (CIM) or Chartered Institute of Public Relations qualifications (CIPR)

·  At least two years’ experience in an internal communications role is required, preferably in a management position or a position where you have directly supported manager

·  Strong communication and stakeholder management skills are also essential.

·  Excellent written and verbal communication skills

·  Internal communications planning and implementation experience using a variety of channels.

·  Must have the ability to prioritise and work under tight deadlines

·  Experience of using an intranet to help facilitate internal communications

Desirable criteria:

·  Experience of handling issues and crisis management

·  Project management and budget management skills

·  Experience of using Microsoft SharePoint

Amendments: This description accurately reflects the present position; it may be amended and reviewed. Any change will be made following a proper period of consultation.

Internal Communications Manager JD –September 2015 Page 2 of 2