FACT SHEET
TITLE:The OrganWise Guys™
LENGTH:70 fillers / available in :30 and :60 lengths
NOLA CODE:ORGN 001–070 SD-Short Revision 001
CATEGORY:Fillers/Interstitials/Children/Health
OFFERED:Spring 2008 – free to Exchange subscribers
RELEASE DATE:August 2, 2009
CONTRACT TERMS:Unlimited releases to be completed by August 1, 2012.
Additional rights granted: noncommercial cable, one-year school re-record, simulcast and video-on-demand.
PROGRAM SUPPLIER:The OrganWise Guys Inc.via APT Presentations
PROGRAM DESCRIPTION:Fun puppets known as The OrganWise Guys™ (Hardy Heart, Sir Rebrum, The Kidney Brothers and others) deliver bite-sized messages to pre-school and school-aged children about nutrition, physical activity, character education and other life skills through inspiring music and adventures.
PROMOTIONAL MATERIALS:Use above for listing. Also included: a press release, character profiles and listings/timings. Visit APTonline.org to download photos.
OUTREACH:Extensive outreach and teaching materials are currently available on more information, contact Karen McNamara at 800-786-1730 or .
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THE ORGANWISE GUYS™/2 FACT SHEET
PRODUCTION DATE:©2008 The OrganWise Guys Inc.
PRODUCTION CREDITS:Executive Producers: Melissa Shepard Sykes, Michelle A. Lombardo, DC. Producers: Melissa Shepard Sykes, Christina Glass Hartley.
NATIONAL UNDERWRITERS:The W.K. Kellogg Foundation
The Oliver Foundation
BROADCAST HISTORY:U.S. television premiere
SCHEDULING SUGGESTION:Schedule The OrganWise Guys™ between blocks of kids programming. The first five interstitials are day-specific (Monday-Friday). The other 65 interstitials present a range of topics, including nutrition, physical activity, character education, life skills, food safety and more; stations may schedulethese any day of the week.
RELATED MERCHANDISE:Individual viewer purchase: Books, activity materials, DVDs, CDs, plush tools, newsletters and other materials are available via the parents/teachers Web site: organwiseguys.com.
VIEWER INQUIRIES:The OrganWise Guys Inc.
3838 Song River Circle
Duluth, GA30097
800-786-1730
WEB SITES:children:
parents/teachers:
PRESS CONTACT: Karen McNamara
The OrganWise Guys Inc.
(800) 786-1730
STATION CONTACT:Dawn Anderson
American Public Television
(617) 338-4455, ext. 149
6/1/09
CONTACT: Dawn Anderson
(617) 338-4455, ext. 149
PRESS RELEASE
The OrganWise Guys™
Puppets Deliver Bite-Sized Lessons About Health & Nutrition
(Boston, MA) In a time when childhood obesity plagues the nation, messages about leading a healthy lifestyle and accepting personal responsibility take on a greater significance. Teaching children about health and wellness is imperative — but it also has to be imaginative and fun.
Enter The OrganWise Guys™,a new series of interstitials geared to pre-school and school-aged children that delivers empowering, science-based messages about nutrition, physical activity, character and life skills. Seventy charming vignettes — available in 30 and 60 second lengths — educate and entertain with energy, humor, songs, silliness and adventure.
The OrganWise Guys™ programs have been fully evaluated and identified as a program “with the greatest potential to help reduce childhood obesity”
- The Cooper Institute
The fun band of puppets known as The OrganWise Guys™, cleverly personified as human body parts, embark on mini-adventures tailored to help children make healthy choices. The friendly and delightfully eccentric cast of characters includes: Hardy Heart, Sir Rebrum (the brain), Sid and Kid Kidney (The Kidney Brothers) and Peri Stolic (the large intestine). Also included in the stellar cast are their pals, Pepto (the stomach), Madame Muscle, Windy (the lungs) and Calci M. Bone.
With the merry band of OrganWise Guys™, children will soar into outer space with Captain Hardy Heart in search of calcium-rich food; jam with The Kidney Brothers as they rock out to a "wash your hands" song, and join the swashbuckling antics of the Pirates of the Carrot & Bean. Each episode features songs and music designed to inspire and teach children in constructive, memorable ways.
These stories and dozens of others deliver exciting and educational lessons while conveying important messages about healthy habits, healthy eating, and healthy living. Topics include: nutrition, exercise, cleanliness and the importance of eating breakfast as well as age-appropriate concerns like friendship, honesty and valuing differences.
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THE ORGANWISE GUYS™ /2 PRESS RELEASE
Baylor College of Medicine evaluated the impact of the interstitials on an ethnically and economically diverse student population of children four to 12 years old. “Overall, they were well accepted” and “teachers unanimously agreed that it is easy to incorporate the interstitials into their everyday classroom lessons.” “They also would highly recommend the interstitials to be used by other teachers.” “Specifically, these interstitials may bolster obesity prevention efforts when used in conjunction with a health class.”
“Overall, (the interstitials were) entertaining yet still knowledge driven and appropriate for the preschool and early elementary population. (They have) great diversity and thus would appeal to children from various backgrounds.”
– Dr. Ruby Natale, Assistant Professor of Clinical Pediatrics, University of Miami School of Medicine, Department of Pediatrics, Division of Early Childhood Education
The series will help kids — and their caregivers, parents and teachers — take the message of The OrganWise Guys'™motto to heart: "We love who we live in, so please take care of us!
Produced in 2008, The OrganWise Guys™is supplied by The OrganWise Guys Inc. and presented by American Public Television through the Exchange service at no cost to public television stations nationwide.
The OrganWise Guys, Inc.
Since 1993, The OrganWise Guys Inc. (OWG INC) has partnered with a variety of public and private entities to bring science-based nutrition, physical activity, and other lifestyle behavior messages to children. Their specialty is combining a depth of knowledge of the research on nutrition and preventive health care practices with creative, attention-getting, curriculum-linked resources that challenge listeners to change their behavior. Through The OrganWise Guys™ Comprehensive School Program, OWG INC is working to improve children’s health, fitness, and academic performance while reducing childhood obesity rates.
American Public Television
With more than 10,000 hours of programming in its library, American Public Television (APT) has been a prime source of programming for the nation’s public television stations for 48 years, distributing more than 300 new programs per year. In 2006, APT launched Create –the TV channel featuring the best of public television's lifestyle programming. Known for its leadership in identifying innovative, worthwhile and viewer-friendly programming, APT has established a tradition of providing public television stations with program choices that strengthen and customize their schedules, such as Rick Steves' Europe, Worldfocus, Globe Trekker, Simply Ming, Sara's Weeknight Meals, America's Test Kitchen From Cook’s Illustrated, Doc Martin, Lidia's Family Table, Rosemary and Thyme, P. Allen Smith's Garden Home, The Big Comfy Couch, Johnny Cash at Folsom Prison, Smothered: The Censorship Struggles of the Smothers Brothers Comedy Hour, Monarchy With David Starkey, Spain...on the road Again, and other prominent documentaries, dramatic series, how-to programs, children’s series and classic movies. For more information about APT’s programs and services, visit APTonline.org.
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CHARACTER PROFILES
Madame Muscle®
Strong, yet flexible
“Use me, don’t lose me. Exercise every day!”
Hardy Heart®
Fun-loving, kind and strong
“Healthy foods and physical activity help me keep the beat!”
Calci M. Bone®
Strong on the outside, soft on the inside
“Stay rich in calcium. Make daily deposits in your bone bank.”
The Kidney Brothers®
Fun-loving pranksters who enjoy water sports
“Life is a marathon, not a sprint! Drink water - stay hydrated!
Sir Rebrum® (the brain)
Intellectual, rational, logical, analytical, scholarly (and that’s just on his left side!)
“Breakfast keeps me firing on all cylinders!”
Pepto (the stomach)
Prefers all things in moderation
“I suggest... you digest!”
Peri Stolic® (the intestine)
Good intestinal fortitude
“High-fiber foods and physical activity really keep me moving!”
Windy® (the lungs)
Her aspiration is respiration
“Fresh is my middle name. Fresh air, fresh fruits and veggies!”
FILLER LISTINGS
(Timings noted)
WISERCISE!Interstitials
ORGN 001-005
WISERCISE! means using your body and your brain for healthy fun. Monday through Friday, The OrganWise Guys™ offer a daily, high-energy cadence that focuses on the keys to good health: low-fat, high-fiber, lots of water and exercise. Each day’s cadence also includes a positive affirmation.
NOTE: Each of these five (5) WISERCISE interstitials is specific to a day of the week and should be scheduled on that day.
#001 “WISERCISE – Monday” (:60)
Sir Rebrum starts off the week by adding a healthy breakfast message - along with other keys to healthy living.
#002 “WISERCISE – Tuesday” (:60)
Calci M. Bone leads Tuesday with a reminder to do homework everyday.
#003 “WISERCISE – Wednesday” (:60)
Hardy Heart takes the lead on Wednesday and includes good thoughts from the other OrganWise Guys.
#004 “WISERCISE – Thursday” (:60)
On Thursday, Pepto covers the keys to good health and adds positive messages about
reading, math and making healthy choices during school lunch.
#005 “WISERCISE – Friday” (:60)
Peri Stolic and The Kidney Brothers prepare for the weekend and suggest activities for healthful, outdoor fun.
THE ORGANWISE GUYS™ Interstitials
ORGN 006-070
NOTE:For maximum flexibility and variety, the following 65 interstitials present a range of topics including nutrition, physical activity, character education, life skills, food safety and more. These 65 interstitials can be scheduled and enjoyed any day of the week.
#006 “Health Trek – Calcium” (:60)
Join the crew for another exciting adventure aboard the spaceship, the USS OrganWise.
Crewmember Calci M. Bone is weak from lack of calcium. Captain Hardy Heart and First Mate, “Mr. Spork” (Sir Rebrum) must search the galaxy for calcium-rich foods.
#007 “Pirates of the Carrot & Bean – Fiber” (:60)
Pirates Peri Stolic and Pepto shop for fiber-rich foods.
#008 “Peri Spells “Constipation”’ (:60)
It's a scary moment at the spelling bee when large intestine Peri Stolic must spell “constipation.”
#009 “Keep Your Bones Movin’” (:30)
Calci M. Bone and Sid and Kid Kidney (The Kidney Brothers) know fun activities like jumping, dancing or skipping can help keep bones strong.
#010 “Don’t Skip Breakfast” (:30)
Sir Rebrum knows a catchy song to help remind him to always eat breakfast.
#011 “Exercise Inside – Superheroes” (:30)
Madame Muscle and Hardy Heart play "Superheroes" and learn a fun way to exercise indoors.
#012 “Caring For Animals” (:60)
A fun romp in the park — with exercise and fresh air — benefits both Calci M. Bone and her puppy, Muttzarella.
#013 “Disabilities - The Inside is the Best Part” (:60)
Sir Rebrum makes a new friend, Boneeta, in the park. In spite of their differences, he learns they share a lot in common and discovers it's what’s inside that counts.
#014 “Wash Your Hands After Using the Bathroom” (:30)
Sid and Kid (The Kidney Brothers) share a helpful, lively rhyme to remind kids to wash their hands after they use the bathroom.
#015 “Repeat After Me” (:30)
Like brothers everywhere, Sid and Kid Kidney love to tease each other. But when it comes to the basics of good health, they always are in sync.
#016 “TV Commercial for Exercise” (:60)
Hardy Heart is a couch potato until he sees a commercial for a great new, free product: “Exercise.”
#017 “Drink Your Water” (:60)
Sid and Kid Kidney know they need plenty of water, but they must figure out how much they need and when to drink it.
#018 “Take the Fiber Pledge” (:30)
Peri Stolic raises her hand and pledges to eat more fiber-rich foods every day.
#019 “Grandma Bone” (:60)
Calci M. Bone learns some valuable lessons from her grandmother, such as eating calcium-rich food and exercising to keep bones healthy.
#020 “Water Safety” (:60)
Even with the arrival of a friendly “Sea Monster,” The Kidney Brothers know they must play safely at the swimming pool.
#021 “Upside Down Breakfast” (:30)
The day never starts out right when Sir Rebrum misses his breakfast.
#022 “Pirates of the Carrot & Bean Invade Lunch” (:60)
When the Pirates of the Carrot and Bean arrive, they discover Sir Rebrum packing a very unhealthy lunch. Pirates, Peri Stolic and Pepto save the day with some delicious, nutritious alternatives.
#023 “Worrying” (:60)
Poor Sir Rebrum. Worry is keeping him from having fun. His friend, Peri Stolic, comes to the rescue and encourages him to go outside and play.
#024 “Green Thumb” (:60)
Pepto thinks he needs a green thumb like Peri Stolic to plant a garden. Peri shows him all the places he can plant his own garden – with any color thumbs!
#025 “Health Trek - Low-Fat Foods” (:60)
On their journey across the galaxy, Captain Hardy Heart and First Mate, Mr. Spork (Sir
Rebrum) offer some very unhealthy snack foods.
#026 “Game Show – Fruits” (:60)
If he wants to win the game, “Are You OrganWise?” Pepto must identify a colorful variety of fruits.
#027 “Chef Peri” (:60)
With the help of her two assistants, Sid and Kid Kidney, Chef Peri prepares an easy-to-make and delicious healthy snack.
#028 “Keep It Cool Song” (:60)
Pepto, Calci M. Bone and Madame Muscle sing a funny song about keeping food cold and safe in the refrigerator.
#029 “Wash Your Hands Before You Eat” (:30)
In this catchy rap, Peri Stolic and Hardy Heart learn to always wash their hands before they eat.
#030 “Test Taking Poem” (:30)
In this rap, Calci M. Bone and Sir Rebrum offer some great tips for getting ready for a test, including keeping up with homework, exercising and getting plenty of rest.
#031 “Keep Your Muscles Moving” (:30)
In this rhythmic dance, Madame Muscle and The Kidney Brothers show that muscles have to move to stay strong.
#032 “Perseverance –Basketball” (:30)
When Madame Muscle learns how to play basketball, she also learns a valuable lesson: keep trying and never give up.
#033 “Pirates Invade Breakfast” (:60)
Pirates of the Carrot & Bean, Peri Stolic and Pepto, rescue Hardy Heart from eating an unhealthy breakfast and give him some healthy alternatives.
#034 “Fiber-ific Cheer” (:30)
Peri Stolic leads the cheer while Pepto, Hardy Heart and Sir Rebrum join in to show their favorite high-fiber foods.
#035 “OrganWise Cadence” (:60)
Hardy Heart, Peri Stolic, Pepto, The Kidney Brothers and Madame Muscle move to the beat of this healthy cadence while calling out their rules of “Low-Fat, High-Fiber, Lotsof Water and Exercise.”
#036 “I Love My Garden” (:30)
Peri Stolic and Pepto list all the fresh, juicy fruits and vegetables grown in a garden.
#037 “What Do The Intestines Do?” (:60)
Peri Stolic and Sir Rebrum explain what the large intestine does in a visual and easy-to-understand way.
#038 “Tame Your TV” (:30)
Peri Stolic helps good friend Pepto take control of his TV habit.
#039 “Attitude – Baseball” (:30)
When Calci M. Bone keeps striking out in baseball practice, her friend Madame Muscle helps her understand that a good attitude is the most important “skill” she needs.
#040 “Game Show - Low-Fat Foods” (:60)
Contestant Pepto the Stomach must identify low-fat foods to win the prize. Hostess Calci M. Bone guides him through the questions.
#041 “Pirates of the Carrot & Bean - Buried Treasure” (:30)
The Pirates of the Carrot & Bean, Peri Stolic and Pepto, find a treasure chest filled with healthy foods.
#042 “When Can I Eat the Cookie Dough?” (:60)
Calci M. Bone and Hardy Heart make cookies, but Pepto must wait before trying the cookie dough.
#043 “Test Taking is Like Baseball” (:60)
Sir Rebrum knows that you can get ready to take a test just like you can train to play
baseball: by studying hard and practicing questions.
#044 “Exercise Inside” (:60)
Can’t go outside to play? Calci M. Bone and Sir Rebrum discover dancing is a great way to exercise indoors.
#045 “What Do Kidneys Do?” (:60)
Sid and Kid Kidney unravel the mystery of what kidneys do in a visual and easy-to-understand way.
#046 “Limit Your TV” (:60)
Hardy Heart shows Pepto that by limiting TV watching he will have plenty of time for fun activities.
#047 “Nightmare - Talking About Your Fears” (:60)
Sir Rebrum helps Hardy Hart understand that talking about a bad dream can help.
#048 “Hardy Spells “Breakfast”’ (:60)
At the Spelling Bee, Hardy Heart learns to spell the word “breakfast” and why it is important to start each day with a healthy one.
#049 “Do Your Homework” (:60)
Sir Rebrum is reminded that doing his homework will help him keep pace with his classmates.
#050 “Honesty” (:60)
Pepto and Calci M. Bone learn that it is always better to tell the truth.
#051 “Pirates of the Carrot & Bean - Healthy Snacking” (:60)
When they discover Hardy Heart eating too many unhealthy snacks, Pirates Peri Stolic and Pepto offer some delicious, healthy alternatives.
#052 “Talk to a Friend” (:30)
Peri Stolic and Hardy Heart know that nothing is better than having a good friend with whom to talk.
#053 “Homework-Home Play” (:60)
The brain and heart needs different types of exercise. Sir Rebrum and Hardy Heart know it is important to exercise both every day.