Title: Shell Helix Engine Warranty Manifesto Video
Duration: 00:60
Description:
Video shows different people going great lengths to protect what matters most to them, and how Shell Helix helps to protect their car engines as well.
Shell Helix Engine Warranty Manifesto Transcript
[Animated sequence]
The scene opens up with supers on a blurred background of an infant crying. The supers fades out and the background gradually focuses to reveal a mother’s hands wrapping an infant in a blanket to sooth the infant. The camera cuts to a close up of the mother’s face who is talking and smiling as she is wrapping the infant. The camera then cuts to the mother holding her child in her arms and smiling, while walking to the father, who walks into the screen.
[Text displays]
WE KNOW YOU DO ALL YOU CAN TO PROTECT WHAT MATTERS MOST.
[Background music plays]
Piano plays the Shell sonic in a slow and calming tone.
[Visual Transition/Change]
[Animated sequence]
The scene shows a jackfruit still hanging by its stalk on a tree being wrapped in a plastic bag. The hands are wearing white farmer’s gloves. The scene cuts to a close up of the farmer’s face smiling as he is wrapping the jackfruit. Camera cuts to another angle of the farmer as he ties the knot on the plastic bag to complete the wrapping. The camera then cuts to a wider shot, showing the farmer on the left of the screen, looking at the jackfruit, at the right of the screen.
[Background music plays]
Shell sonic continues to be played.
[Visual Transition/Change]
[Animated sequence]
The scene cuts to a close up of a young boy’s face looking at the bottom left of the screen while he is reaching out for something. The scene cuts to show the boy sitting on the floor of his home and he is holding a school book while setting a book cover on the floor. The next scene shows him sliding the book into the book cover. A quick cut shows the book already in the book cover, and he proceeds to tape the cover on, firmly securing the book inside the cover.
[Background music plays]
Shell sonic continues to be played softly in the background.
[Visual Transition/Change]
[Animated sequence]
The scene cuts to a young child sitting at the back left seat of a car with the door open. The father leans in from the outside andtakes the safety belt and proceeds to strap her in. A part of a teddy bear is seen on the seat next to her, to her right.It then cuts to a close up of the child smiling and then mouths, “Thank you, daddy” inaudiblywhile the father pats her on the head. The next cut shows her turning to her right and strapping on the safety for the teddy bear. The camera cuts to show both her and her teddy bear with their safety belts on, and she pats her teddy bear on the head in a similar fashion to how her father patted her on the head earlier in the scene. She then places her hands at her lap and then smiles at her teddy bear.
[Background music plays]
The background music begins to crescendo, getting more dramatic and exciting.
[Visual Transition/Change]
[Animated sequence]
The scene cuts to a young man wearing a yellow t-shirt holding a sponge and a hose spraying water. He is standing next to a car and is spraying water on to the car windshield. The camera cuts to a close up of his hand holding the sponge and scrubbing the windshield while water is streaming down the windshield. The camera then cuts to show the profile of the windshield, showing the person bending across and scrubbing down hard on one spot on the windshield. He then stands straight and smiles down at his car, content with his hard work.
[Background music plays]
The music continues building up dramatically, and peaks at the last scene, before coming to an abrupt stop.
[Visual Transition/Change]
[Animated sequence]
The next scene shows a low profile of a red car, with the front facing the camera, driving into a workshop. The next scene shows a middle aged man smiling and walking towards the camera from the left. He is holding a car service booklet as well as his car keys in both hands. The camera pans down as he passes it over to another person, and you can only see their hands doing theexchange. The camera cuts to an angle to the right of the man’s head, showing the other person, who is the mechanic of the workshop. The mechanic receives the keys and bows slightly, mouthing an inaudible sentence.
[Background music plays]
The music comes back on as the car turns into the workshop, in an up-beat tone, making it very exciting.
[Visual Transition/Change]
[Animated sequence]
The scene cuts to the top of a shelf with Shell Helix Ultra products arranged in several rows. A hand picks up one of the bottles and takes it out of the screen. The scene then cuts to the mouth of the aShell Helix Ultra product bottle pouring oil into an engine’s motor oil inlet.
[Background music plays]
The exciting music continues playing from the previous scene.
[Visual Transition/Change]
[Animated sequence]
The scene cuts back to show both the man and the mechanic as in the previous scene, but this time the mechanic is handing the service booklet and car keys back.
[Scene blurs out and fades to yellow to show supers, the 12-years Engine Warranty logo, and website link]
[Text displays]
Shell Grey text at the center of the screen reads: THAT’S WHY WE’RE GIVING YOU A FREE 12-YEAR SHELL HELIX ENGINE WARRANTY*
12-years Engine Warranty logo is seen below the text.
Below the 12-years Engine Warranty logo there is the website link and below that states *Terms and conditions apply.
[Background music plays]
The exciting music continues playing in the background.
[Visual Transition/Change]
[Animated sequence]
Shows text in Shell grey and the product pack shots of Shell Helix HX7 and Ultra side by side below it.
[Text displays]
Shell grey text is seen: WHEN YOU SERVICE YOUR CAR WITH SHELL HELIX ULTRA OR SHELL HELIX HX7.
[Background music plays]
Background music continues playing, but slowing down to an end.
[Visual Transition/Change]
[Animated sequence]
Shows text in Shell grey at the center, with the Welcome To Shell lines above and below it.
[Text displays]
Shell grey text is seen: PROTECT WHAT MATTERS MOST. FOR LONGER.
[Background music plays]
Music comes to an end and fades out.
[Visual Transition/Change]
[Animated sequence]
Shows the Shell logo on a white background.
[Background music plays]
The Sound of Shell plays.
[END]