Title: Shell Helix & BMW Motorsport: the Role of Motor Oil on the Track

Title: Shell Helix & BMW Motorsport: The role of motor oil on the track

Duration: 00:50 minutes

Description:

Video featuring BMW works driver, Augusto Farfus talking to Shell about the vital role Shell Helix Ultra with PurePlus technology plays on the track.

Shell Helix & BMW Motorsport: The role of motor oil on the track. Transcript

[Animated sequence]

The scene opens with a Low angle shot of the BMW DTM Motorsports car parked on the racetrack, facing the camera. Augusto Farfus walks up towards the left hand side of the car, holding his helmet in full race suit gear. No background music accompanying the scene but just real time audio of Augusto Farfus’ footsteps and the surrounding sounds.

[Visual Transition/change]

[Animated sequence]

Car in seen driving down the race track. Initially in slow motion the car then sped up to normal speed. This scene is split into two short clips, capturing the different angles of the car driving along the track. 1 - Front angle of the car 2 – car is filmed coming from right to left zooming towards the camera. The Camera is peeking over the race track bumpers.

[Background music plays]

Operatic strings play dramatically. The transition between the slow motion movement of the car to normal sped is in sync with the change in tempo of the background music.

[Visual Transition/change]

[Title]

BMW Works Driver

Augusto Farfus

As a racecar driver, we all look about performance.

[Animated sequence]

Camera comes in from left to right at a front facing angle and follows the car as it drives along the track.

[Background music plays]

The tempo changes and the music is overall energetic.

[Animated sequence]

Car filmed in slow motion then speeds up to normal speed as it drives around the bend when the music changes.

Augusto Farfus

But performance is irrelevant if the engine doesn’t last, if you cannot keep the performance for a long period.

[Visual Transition/change whilst Farfus is talking mid-sentence]

[Animated sequence]

Augusto Farfus is seen inside, facing the camera wearing his BMW Driving Experience Shell racing jacket. To his left is the Shell Helix Ultra, to which he is slightly leaning towards. Farfus is introduced to the scene with a Tagline positioned to his lower right that reads: Augusto Farfus (in red), BMW Works Driver (in grey).

[Visual Transition/change]

[Animated sequence]

Car seen driving around a right hand bend towards the camera.

[Text displays]

Lubricants used by BWM Motorsports will differ to road vehicle products, but share the same technology with those available to everyday motorists.

[Background music plays]

Roar of the BMW motor is heard over the music, which is played energetically and quietly in the background.

Augusto Farfus

Every single detail, every single component in the engine has to last for the entire year - But more than last, has to keep the performance.

[Visual Transition/change whilst Farfus is talking mid-sentence]

[Animated sequence]

Back in the garage, where Farfus is shown with the Shell Helix Ultra

[Visual Transition/change]

[Animated sequence]

The car is seen coming around a tight right hand bend towards the camera.

[Background music plays]

Roar of the BMW motor is heard over the music, which is played energetically and quietly in the background.

Augusto Farfus

You need to reduce friction.

[Visual Transition/change]

[Animated sequence]

Car coming carefully around a tight bend.

[Visual Transition/change]

[Animated sequence]

Back inside, where Farfus is shown with the Shell Helix Ultra product

Augusto Farfus

You need to reduce your consumption, in order to run less fuel for a longer time.

[Visual Transition/change]

[Animated sequence]

Zoomed in left hand shot of the Shell Helix Ultra oil seen being poured.

[Background music plays]

The music is played energetically and quietly in the background.

[Visual Transition/change]

[Animated sequence]

Back inside, where Farfus is shown with the Shell Helix Ultra

Augusto Farfus

Specifically in DTM where you have a high performance engine, we’re using the Shell Helix Ultra because it gives us the performance along the entire year.

[Visual Transition/change whilst Farfus Jr is talking mid-sentence]

[Animated sequence]

Augusto Farfus leans and poses casually on the BMW race car’s front right wheeled. He is shown wearing a full racing suit and rests his helmet on this thighs, gripping it with both his hands.

[Visual Transition/change]

[Animated sequence]

Scene changes to a close up of Farfus holding the Shell Helix Ultra with his right hand, which is positioned on right side of the screen. The background focuses on the Shell Helix logo and the Shell decal on the right side of the BMW car.

[Text displays]

White text at the bottom of Farfus and the BMW reads: Premium Technology Partner of BMW Motorsports

[Visual Transition/change]

[Animated sequence]

Back in the garage, where Farfus is shown with the Shell Helix Ultra

[Text displays]

White text at the bottom of Farfus in the garage: Premium Technology Partner of BMW Motorsports

[Scene change and fades out to show the Shell Helix Ultra logo and website link]

[Text displays]

Shell Helix Ultra with PurePlus Technology logo is seen at the center of a white screen. Directly underneath the logo at the bottom of the screen is the www.shell.com/pureplus link in red.

[Background music plays]

The music is played louder and continues at an energetically tempo with an abrupt end.

[Visual Transition/change]

[Animated sequence]

Shows the Shell logo with the copyright Shell international 2015 tag in grey at the bottom.

[Background music plays]

The Sound of Shell plays