Title:SEMA16_CorpDS
Duration: 1:45 minutes
Description:
Various people talking about the Shell Eco-marathon program for high school and college students to design, build and test the most energy efficient car.
SEMA16_CorpDSTranscript
[Background music plays]
Rhythmic, deep bass guitar music.
[Animated sequence]
Outdoor scene, quickly changes to shot of building with large sign COBO in red on outside wall. . Several racing cars accelerate down a racing track.
[Pam Rosen]
{General Manager, Shell Eco-Marathon, Americas]
[Pam Rosen]
Shell Eco-marathon is a program for high school and college students to design, build and test the most ultra, energy efficient car. We want them to be able to go the furthest distance on the least amount of energy.
[Video Footage]
Pam Rosen speaks about Shell Eco- Marathon program. Students in workshop doing various tasks. Cars on racing track.
[Text displays]
1,000 + STUDENTS.
124 TEAMS
ONE GOAL
[Video Footage]
Aerial shot of people in crowd watching cars on track. Quickly changing shot of many different cars. A blue car takes a curve on track. Close-up of student watching. Two students hug.
[Text displays]
PASSION
COMMITMENT
INNOVATION
VISION
WHO WILL BE THE NEXT GAME-CHANGER?
[Video Footage]
Students walking towards camera with thumbs up. A driver in blue car being congratulated. Students cheering.
[Chad Holliday]
[Chairman, Royal Dutch Shell]
[Chad Holliday]
We’re developing the next group of engineers. We’re talking to Chrysler, GM, Ford people here and they said their biggest need is more engineers.
[Video Footage]
Students looking at engine of car. A female student holding and manipulating a wheel. Students working on parts. General workshop scene.
[Eric Wingfield]
Mobility Strategist, Ford Motor Co]
[Eric Wingfield]
You’re doing things now that are equivalent to what I do on a daily basis at work.
[Video Footage]
Eric Wingfield sits and talks with students. Scene of students working on Shell Eco-marathon vehicle.
[Text displays]
CONNECTING PARTNERS WITH THE BRIGHTEST YOUNG MINDS
CONVENING OPEN DIALOGUES
CREATING LASTING RELATIONSHIPS
[Video Footage]
Two students stand at open cockpit of car.
Three students sitting – the middle one holding a microphone.
People shaking hands.
Students giving the high five sign.
Cars on track.
[Text displays]
THIS IS THE SHELLECO-MARATHON AMERICAS
[Video Footage]
Cars racing through the open street track of downtown Detroit. Crowds watching. Some students holding a banner. Students in several scenes working on machinery. Michael Montri talking in open area.
[Michael Montri]
[General Manager of the Chevrolet Detroit Belle Isle Grand Prix]
[Michael Montri]
I am absolutely blown away. The dedication these kids have, any company, I don’t care the discipline, could use any of these students. It’s amazing.
[Text displays]
BRAND VISIBILITY
[Video Footage]
Shot of white racing car – Hardman Racing sign on side.
[Text displays]
BROAD TRADITIONALMEDIA AWARENESS
IMPACT ON SOCIAL AND DIGITAL PLATFORMS
[Video Footage]
Men in yellow jackets and hardhats interview a female student.
Many well-known media platform and company logos appear on screen briefly.
[Text displays]
10 LIVE BROADCASTS ONSITE
MORE THAN 715K FACEBOOK & TWITTER IMPRESSIONS
AND NEARLY 270K SOCIAL MEDIA VIEWS
IN 2017…
INSPIRE BRIGHT IDEAS
BECOME A PARTNER IN INNOVATION
HELP MAKE THE FUTURE
[Video Footage]
Cars on racing track. Shots of cars taken from above. The yellow People Mover train passes with Shell Eco-Marathon branding on it. Shots of different types of cars on road. Aerial view of large poster advertising Shell Eco-Marathon. Aerial view of track.
[Text displays]
Against a background of city scene
Shell logo
SHELL ECO-MARATHON
AMERICAS
APRIL 2017
[Video Footage]
Shell logo
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