Funding Proposal

Fiscal Year 2015-2016

Title of Project:Building fundraising infrastructure for the

North Dakota Center for Nursing.

Originating Home Group: Finance and Sustainability Workgroup

Overall Project Goal: Develop a global approach to integration of health care facilities and other donors into future funding strategies of the North Dakota Center for Nursing.

Overall Outcome Measures: Amount of funding raised through charitable strategies, number of donors, number of health care facilities and other organizations providing donations

Brief Summary of Need for Project:As a 501c3, the North Dakota Center for Nursing will need to develop a comprehensive fundraising plan that provides a global approach to further integration of support of health care facilities and other donors. The project involves providing concentrated effort in developing a fundraising plan and connecting the plan with meeting specific unmet needs of health care organizations, foundations, commerce and oil companies. This fundraising plan would also include further integration of leadership team organizations to leverage potential fundraising. The fundraising plan will also include the development of marketing strategies including deliverables that place an emphasis on the benefits and outcomes of providing funding to the North Dakota Center for Nursing.

Current Status and Outcomes from Year Two of Project: The Center participated in Giving Hearts Day on February 2012 and received $3,700 in donations which will be matched by Dakota Medical Foundation with $3,700 for a total of $7,400. The Center won first place in the VisionBank video contest which resulted in $750 which was included in the donations above. Total fundraising since the start of the Center in 2011 raised through charitable strategies including grants, sponsorships, and donations as of end of February 2015 was X. The total number of donors was X. The number of organizational and health care facility donations was X.

Plans for Year 2 of Project:During year three or the project, the group will plan our third participation in Giving Hearts Day and finish developing our fundraising infrastructure for sustaining donors, raising major gifts and planned giving. The group will also evaluate the effectiveness of this project.

Proposed Budget

Year / Annual Goal / Annual Estimated
Personnel Expenses / Annual Estimated
Operating Expenses / Annual Estimated Revenue and Source / Annual
Estimated In-Kind Contributions
2015-2016 / Impact Nonprofit membership, fundraising plan, evaluate plan, Giving Hearts day / ED- 10% FTE
AD- 10% FTE / $1,080- 2 year membership
$1,000 marketing costs including video costs and facebook advertising / $6,000–Giving Hearts Day
$2,000 Sponsorships
$1,000 in other donations, sustaining donations / In-kind time
$4,000 DMF match Giving Hearts Day

2015-2016 Budget Summary

Annual Estimated
Personnel Expenses / Annual Estimated
Operating Expenses / Total Program Expenses / Estimated Revenue / Net Program Cost
$2,080
Year/Annual Goal / Activities / Month
Responsible Person(s) / Activity Completion Status
Finish development of Infrastructure for charitable strategy. / Review status of implementation of charitable strategy for internal operations (telling your story and attracting donors)- develop additional resources and tools needed. Update donor spreadsheet. / March-June 2015
Patricia Moulton
Workgroup
Kyle Martin- graphic design of materials / 25% / 50% / 75% / 100%
Develop infrastructure for sustaining donors including materials, text and forms for website as needed. / July-August 2015
Patricia Moulton
Workgroup / 25% / 50% / 75% / 100%
Develop infrastructure plan for raising major gifts including materials, text and forms for website as needed. / September-October 2015
Patricia Moulton
Workgroup / 25% / 50% / 75% / 100%
Develop infrastructure plan for planned giving including materials, forms and text for website as needed. / November-December 2015
Patricia Moulton
Workgroup / 25% / 50% / 75% / 100%
Meet with Funding Logic to gather feedback/assistance. / July and November 2015
Patricia/Group chair / 25% / 50% / 75% / 100%
Evaluate effectiveness of project. / Collect and analyze outcome data for project. Write report on effectiveness of project. / January-March, 2016
Patricia Moulton / 25% / 50% / 75% / 100%

2015-2016 Draft Workplan: Group Meetings in June 2015, August 2015, November 2015, March 2016

2015-2016 Communications Plan for Fundraising Infrastructure Plan

Year/Annual Goal / Activities / Month/Responsible Person(s) / Activity Completion Status
Participate in Giving Hearts Day. / Develop application for Giving Hearts Day and submit. / 25% / 50% / 75% / 100%
Attend required training for Giving Hearts Day. / 25% / 50% / 75% / 100%
Develop overall strategy and theme for Giving Hearts Day marketing and video. Determine which awards to work towards.
Develop video and marketing materials.
Submit Materials to Impact Foundation.
Determine roles for Board of Directors and Committee. Discuss with Board at January Board meeting. / What month(s) would be targeted?
Kyle Martin / 25% / 50% / 75% / 100%
Giving Hearts Day announcement email to Leadership Team- invite them to ask their organizations to donate, reminder email closer to event / Kyle Martin / 25% / 50% / 75% / 100%
Email to last year’s donors and other sponsors thanking them for their support and informing them about Giving Hearts Day, repeat email to them on Giving Hearts Day
Email flashes to newsletter list- announce Giving Hearts Day and Voting on Video
Social media/website banner countdown from Feb 1- Feb 12th. Will be featured on banner on website and on facebook
Facebook Advertising- push out facebook ad on Giving Hearts Day
Send thank you cards to all donors. List donations on website.