Title:Choose Our Best
Duration: 1:00 minute
Description:
Advertisement describing the “Shell – Choose our best” customer appreciation campaign using footage of interactions between Shell employees and customers across Canada.
Real life encounters with customers and their reactions as they are presented with prizes form Shell employees during the Choose Our Best customer appreciation campaign. Numerous Shell employees and customer’s reactions and celebrating.
Our QuestFilm Transcript:
[Background music plays]
Bright, uplifting music.
[Male announcer]
“This summer, Shell Canada has traveled coast to coast”
[Video Footage]
Footage of the ocean side, a farm, and a mountain valley.
[Male announcer]
“surprising hundreds of customerswith thousands of dollars in prizes.”
[Video Footage]
Footage of light rail transit with Shell adverting, and two Shell gas stations.
[Male Shell employee]
“Today, we're in Winnipeg.”
[Video Footage]
Footage of man speaking at a Shell gas station.
[Numerous Shell employees]
“Coquitlam! Burnaby! Crossfield! Rocky Mountain House! Toronto! West Vancouver! Abbotsford! Edmonton! New Minas!”
[Video Footage]
Fast cycle through footage of numerous Shell employees and Shell Gas Stations during preparation of
The campaign.
[Male announcer]
“We're giving our customers the chance to choose
from thousands of prizes including a chance to win up to
ten thousand dollars to plan a trip anywhere in the world.”
[Video Footage]
Footage of selecting fuel grade, squeegeeing a windshield, and pumping gasoline into a car.
Slow motion footage of a group of Shell employees walking and holding prize envelopes.
[Female Shell employee]
“Today we're doing a customer appreciation day.”
[Video Footage]
Footage of a female Shell employee speaking to a female customer.
[Female Shell employee]
“Choose either envelope”
[Video Footage]
Footage of a female Shell employee presenting prize envelopes to a male customer at Shell gas station.
[Woman]
“Pick one!”
[Video Footage]
Footage of a woman selecting a prize envelope from a female Shell employee at Shell gas station.
Footage a man selecting a prize envelope.
Footage of a woman laughing, holding a prize card.
[Male customer]
“Wooo! Thank you Shell!”
[Video Footage]
Footageof a male customer in a truck cheering with a prize card in his hand.
[Male employee and female customer]
-Female customer: “Thank you very much!”
-Male Employee: “You're very welcome.”
[Video Footage]
Footage of a male Shell employee and a female customer shaking hands.
[Numerous Shell employees and customers]
[cheering]
[Video Footage]
Fast cycle footage of numerous Shell employees and Customers cheering.
[Female customer]
“Five hundred.”
[Video Footage]
Footage of a female customer speaking to someone off-screen, Shell employees clapping
[Numerous Shell employees and customers]
[cheering continues]
[Video Footage]
Footage of male customer looking at prize car with shocked look on his face. Close up of prize card.
Footage of numerous customers showing prize cards. Shell employees cheering.
Footage of Shell employee hugging a customer.
Footage of Shell employee scream cheering.
Footage of Shell Employees clapping and laughing.
Footage of car with red and yellow balloons on passenger side driving past Shell gas station pumps.
Slow motion footage of Shell employees in a group, waving.
[Background music fades]
Bright, uplifting music fades out.
[Group of Shell employees]
“Choose our best!”
[Video Footage]
Footage of a group of Shell employees doing a hands-in cheer.
[Background music plays] Jingle plays
[Text displays] On white background: Center: Shell logo Center bottom: #chooseourbest