Redesigning The Corporate Web Site
Effectiveness Report for
Current Web Strategy
<Insert Your Company Name>
<Insert Your Name >
Effectiveness Report for Current Web StrategyExecutive Summary
Complete this section last!
This is a brief overview of your main recommendations for improving the site. Make your points as concisely as possible. You can get into more detail in the rest of the document, but make this Executive Summary self-contained. In other words, assume that reviewers will not read any further than this.
This section should be completed after the findings and recommendation sections are completed. Keep this section to one page, and three paragraphs or less.
Strategic Analysis
Outline major gaps identified during your evaluation along with recommended actions and a summary of tactical issues surrounding the implementation of these recommendations. Look at what gaps are being addressed in your Prioritized List of Development Opportunities and work backwards to fill in the sections below. In completing the area below, copy and paste additional outlines as needed.
Use the workbook sections for Strategic Gaps and Recommendations to Resolve Strategic Gaps, Usability Gaps, and Online Marketing Gaps to draw more information regarding the gaps that you are outlining here.
Relate recommendations back to the company’s revised Web strategy statement and outline any budgetary or recruiting constraints. In the tactical issues section, address how implementing a recommended action will affect various aspects of the company’s operations.
Discuss the company’s current marketing strategy, infrastructure and security environment, and their current staffing situation in terms of the Web site. Include areas of strength and weakness and make recommendations for future strategies.
Current Offerings
Outline the current gaps in the company’s Current Offerings as well as any possible solutions. Refer to the Stage 3 Step 10 Workbook for this information.
- Summary of Gap:
Recommended Action:
- Summary of Gap:
Recommended Action:
Corporate and Web Capabilities
Outline the current gaps in regards to Corporate and Web Capabilities as well as any possible solutions. Refer to the Stage 3 Step 10 Workbook for this information.
- Summary of Gap:
Recommended Action:
- Summary of Gap:
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Staffing Requirements
Outline the current gaps in Staffing as well as any possible solutions. Refer to the Stage 3 Step 10 Workbook for this information.
- Summary of Gap:
Recommended Action:
- Summary of Gap:
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Target Audience
Outline the current gaps in regards to the Target Audience as well as any possible solutions. Refer to the Stage 3 Step 10 Workbook for this information.
- Summary of Gap:
Recommended Action:
- Summary of Gap:
Recommended Action:
Industry Analysis
Outline the current gaps in regards to the Industry Analysis as well as any possible solutions. Refer to the Stage 3 Step 10 Workbook for this information.
- Summary of Gap:
Recommended Action:
- Summary of Gap:
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Competition
Outline the current gaps in Competitive standing, as well as any possible solutions. Refer to the Stage 3 Step 10 Workbook for this information.
- Summary of Gap:
Recommended Action:
- Summary of Gap:
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Alignment
Outline the current gaps in Alignment as well as any possible solutions. Refer to the Stage 3 Step 10 Workbook for this information.
- Summary of Gap:
Recommended Action:
- Summary of Gap:
Recommended Action:
Third Party Evaluation
Outline the current gaps in the Third Party Evaluation as well as any possible solutions. Refer to the Stage 3 Step 10 Workbook for this information.
- Summary of Gap:
Recommended Action:
- Summary of Gap:
Recommended Action:
Out-of-Scope Gaps
List any gaps that you had identified, but that were not explicitly resolved. Explain your reasoning for not addressing these issues.
- Summary of Gap:
Explanation for Exclusion:
- Summary of Gap:
Explanation for Exclusion:
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