ATTENTION:
This document contains information about the company’s strategic business focus which is extremely confidential and highly proprietary. In no event shall this document be copied or distributed without the prior written consent of WaxDaddy™ and WaxDaddy Enterprises, Inc.
Overview of the Company
WAXDADDY™is headquartered in Boynton Beach, Florida.
Formula 113’scar care line of waxes, polishes and cleaners have made a significant impact on the automotive car care industry over the past 12 years. Formula 113 products werefirstintroduced in 1996 at collector car shows on the East Coast with an overwhelming response. Once demonstrated, they were sold. Eventually, word of mouth coupled with extensive marketing at collector car shows, cruises and auctions put Formula 113 products – on the map. Even the top car care companies such as Meguiars, Mothers and Zymol felt the impact of the Formula 113 product line as the newest and most superior products in recent history.
Mission Statement:
“WE DON’T WACK YOU - WE WAX YOU”
Wax Daddy Enterprises mission is to profitably supply a high-quality line of automotive-care products. The immediate goals are to secure licensing agreements with major automotive and retail outlets, gain funding for initial working capital, continue activities to apply the products to other industries, enter the global market, and guarantee the long term success of the Company. Our ultimate goal is to leverage our marketing, products and financial expertise to deliver superior products to the masses and to provide a superior investment opportunity, with positive cash flow in the first year.
Products:
Formula 113’s car care line of polishes, waxes and cleaners are the most innovative products on the market today.
Core Focus:
Our core focus is to expand consumer awareness by saturating the automotive market with extensive sales and marketing campaigns. Formula 113’s line of car care products have the flexibility and quick results that car enthusiasts long for, which sets us apart from even the top competitors.
Company Milestones
Formula 113 Product Line was Incorporated / 1995Products were test marketed at local flea market in NY / 1995
Introduced Formula 113 at Daytona Car Show / 1995
Created web-site and toll-free number for Formula 113 products / 1995
Established and built a customer database for mail order / 1996
Expanded home based office and hired key personnel / 1996
Successfully attended top Collector Car Shows on the E. Coast / 1996
Introduced Dealer program to customers / 1996
Acquired Aubuchon Hardware chain (142 stores) to retail Formula 113 products. / 1997
Expanded Formula 113 products to specialty automotive outlets and detail shops / 1997
Saturated the automotive market vending at car shows, cruises, auctions and print advertising / 1998
Filmed Addicted to Cars Show / 2004
Partners
M3X Media, Inc.
Headquartered in West Palm Beach, Florida, M3X MEDIA, INC. is a cutting edge digital entertainment & multimedia company with its core focus on portable multimedia solutions. Its world class team of hardware and software developers is at the forefront of the next generation in hardware, software, multimedia portals and media security solutions. Their media software allows for the secure download, storage and enhanced playback options for personal media (music, video, games and ringtones). M3XMedia takes portable media storage to the next level by focusing on integrating its own proprietary software based on Linux and Windows CE by offering various manufacturers the option of licensing their technology into portable media devices.
The company consists of M3X Media/M3X Mobile (the mobile distribution division), M3X Media (the technology arm that includes the GRÜV Brand) and Merchandising and Promotion division. Our core focus centers around the user experience on mobile devices and platforms andto this end we have developed an entirely new window or platform called (Interactive Mobile Broad Band) utilizing our hybrid cable/satellite system. M3XMedia embraces new technologies and emerging markets with a flexible business model that derives revenue from multiple internal sources and strategic alliances.
The company operates a web portal at
TVA Productions
TVA is one of the top independent studios in North America --- with extensive production & broadcast capabilities, distribution & tracking resources, and a worldwide team. Since 1987, TVA provides performance-based production, media booking services, national and local programming, and broadcast/print-ready News Features for over 20,000 TV, radio and print media outlets.
TVA’s "Pay Only for Results" services have been successfully used by Fortune 500 companies, emerging companies, ad agencies, PR firms (we're their best kept secret), national associations, non-profits, and government agencies worldwide. TVA's team has won over 40 Golden Mike, Addy, Emmy, Clio, Telly and Aegis awards.
TVA is one of the few media production & placement companies in the U.S. that produces, packages, distributes and guarantees massive placement of News Features, TV programming, radio and TV spots, corporate motion pictures, marketing videos, infomercials, documercials, CDs, DVD, video walls and direct mail video brochures. Because of the successes TVA has had as a pioneer in the field of media production / placement, we've been the subject of numerous major media interviews, both on television (KNBC, PBS, Discovery Channel, TNN, Nippon TV) and in the press (Newsweek, LA Times, Ad Age, Adweek, Direct, Target Marketing , Hollywood Reporter, Film & Video, Response TV, Electronic Media, etc.
Our clients range from global, multi-billion dollar corporations such as Cable & Wireless, Canon, Epson, FEMA, Kellogg’s, Lexus, Marriott, Nickelodeon, Pepsi, Princess Cruises, Qualcomm, Salvation Army, Sony, Universal Studios, Warner Bros. and Westinghouse. By bringing show business to business we've helped these organizations communicate more effectively, both internally and to the outside world.
Add Partner Here
Add Partner Here
Company Management Team
MANAGEMENT TEAM
Michael A. Prisco– President/CEO
Formula 113 Inc is owned and operated by Michael Prisco, President and Chief Executive Officer and Catherine Rigoroso – Senior Vice President
Michael began manufacturing car care products from his two car garage in New York in 1996. All of Michael’s efforts since the age of 10 were coming to fruition. From detailing cars: operating a local detail shop, selling his product on the streets of New York, demonstrating and selling at classic car shows throughout the Eastern seaboard, testing every car wax product on the market against his own - he was more and more convinced that Formula 113's spectacular outlasting and outshining performance was superior to any other car wax product on the market. Michael realized he had to test market in a non-seasonal state, where he could promote, and sell Formula 113. In 1995, he bought a vendor spot at the Southeast’s biggest classic car show - The Daytona Turkey Run. Although Formula 113 was an unknown with a mediocre label, the product took off. He had an unusual selling style. He walked through the thousands of pristine classic cars, demonstrated and successfully sold the product - with fantastic results. The prospects were astounded when Michael demonstrated Formula 113 (continue)
Catherine Rigoroso
Vice President
Catherine’s experience was as Director of Sales and Marketing for the Ramada Plaza Hotel Chain in New York. Prior to her success in the hotel industry, she started her sales career working for Hanover Companies in Manhattan. Her executive position as assistant to one of the biggest real estate moguls’ responsible for heading the Cooperative and Condominium Conversions was the stepping stone in her Sales and Marketing career. Her expertise is evidenced in the sale and marketing awards, customer testimonials and bonuses accumulated during her career in Sales.
Catherine ...... for Formula 113...... blah......
Catherine - bio
Company Products
The automotive car care industry has long felt the need for a better line of auto appearance waxes, polishes and cleaners.
Formula 113 One Step Wax Sealant is our signature product. It’s formulated in a rich, thick paste that can be applied in direct sunlight and leaves absolutely no dust or powdery residue. It wipes on and off easily and dries clear in cracks and crevices. It removes oxidation, swirl marks, scratches, old wax build-up blemishes, bird droppings, bugs and more. It restores original luster and beauty to paint, shines chrome, cleans windows, and restores most black plastic trim and rubber moldings. It contains no harsh abrasives and is safe for all finishes and clear coats. Even those hard-to-maintain shiny black cars are no challenge for Formula 113!
Formula 113 Bead-X Detail Spray gives your car a glass-like water repellant finish, and just 2 ounces will shine a full-sized care. It’s like no other detail spray on the market and is the quickest way to shine your car by hand. It can be used on a wet or dry car to quickly remove surface dust, fingerprints and smudges from painted surfaces, windows, chrome, etc. It contains no alcohol, therefore will not streak, and gives your car a just-waxed-look. It contains no harsh cleaners or abrasives and leaves no residue behind. It is safe for all finishes and clear coats.
Formula 113 Wet Coat Car Wax is a quick and clean alternative to traditional waxing, without compromising the great results! It leaves a wet look with brilliant shine, while removing oxidation, swirl marks, scratches, old wax build-up, dead paint, blemishes, bird droppings, bugs and more. It also shines chrome, cleans windows, and restores most black plastic trim and rubber moldings. It can applied in direct sunlight, has no dust or powdery residue and dries clear in the cracks and crevices.
Formula 113 Wash & Wax is a quick and clean automotive wash, which saves you time in having to re-wax every time you wash your vehicle. Simply wash your car with just a few ounces of Formula 113 Wash & Wax, rinse off and towel dry. Your car is a left with a clean, waxed finish.
The Products (2)
Formula 113 Secret Weapon 2-in-1 Protectant shines and protects vinyl, smooth plastic, rubber and leather. This unique product leaves a fresh cherry scent while giving a lustrous, high-glossy shine to your car’s interior (dashboards, vinyl and leather seats, armrests, glove compartments, vinyl roofs and door panels). You can also us it on your tires to give them a gleaming shine.
Formula 113 Metal Polish brightens and protects all metals including chrome, aluminum, stainless steel, brass, copper, nickel, gold, silver, pewter and magnesium. It’s a fast cutting, high gloss, non- scratch formula that removes oxidation, tarnish, corrosion brake dust and tar. It’s also safe for use on coated rims.
Formula 113 Leather-X Cleaner and Conditioner gently cleans and conditions your leather interior to prevent premature aging and cracking. It smells like new leather and leaves a protective satin shine.
Formula 113 Mean Orange is a concentrated all-purpose cleaner unlike the other citrus cleaners on the shelves. You can dilute Mean Orange for all interior cleaning including carpets, vinyl seats, For the exterior, use on vinyl tops and as a quick de-greaser for your rims and tires.
Formula 113 Tireiffic Applicator is a revolutionary way to apply the Formula 113 Secret Weapon 2-in-1Protectant in one simple step. Simply fill the Tireiffic Applicator and apply to your tires. It saves time and money because there is no waste - the product stays in the applicator.
Formula 113 Micro Fiber Cloth is 16 x 16 inches and can absorb up to 4 times its own weight. The fibers in the cloth are smaller than 0.3 meters per gram. The cloth is not treated with any chemicals and has a positive static charge. With dirt and grime having a negative charge, the Micro Fiber Cloth picks up dirt and grime like a magnet with no chemicals. You can clean for extended periods of time before washing the cloth, and it’s machine washable. Use with Formula 113 Bead-X Detail Spray on your entire vehicle.
Formula 113 Terry Cloth Wax Applicator (get description)
Sales & Marketing
SALES AND MARKETING
Create and develop more brand awareness through either a direct response television advertising campaign or TV commercials raising more brand awareness to create what they call “ A GROUND SWELL” This TV campaign can help to get major rep company’s to carry our product line to get the major retailers such as AutoZone, Pep boys, Advanced Auto Parts, Napa Auto Parts, O’Reilly auto parts Wal-mart, Kmart, Target and countless other smaller regional retailers to want to carry our products in their stores around the country.
Product placement into major catalogs Such as Jegs and Summit. To search out and contact regional distributors for our products to sell to the mom and pop autoparts stores and convenience stores around the country. We also have been selling to Aubuchon Hardware stores based in Mass. who have over 140 locations through out New England. We will go after more hardware chains like Home Depot, Loews and True Value. Also to generate rapid awareness and sales growth through QVC’s merchandising power.
In other words, our staff will go after every avenue possible to get the products on the shelves in as many retailers as possible.
Our founder and Chairman of the company has been a 2 TV shows. One was called “Addicted to Cars” that was aired on America’s One network back 2005. He did the “ Detailing Tip of The Week” The show was owned by Ecklers Corvette parts. One of the Largest Corvette aftermarket parts company in the world. Michael also known as “Wax Daddy” has also appeared on the Discovery Channel back in 2006 on a show called “The Kustomizer” The show is heading for a re-release on TLC this spring 2007. Also Michael was called to film 13 new episodes for 2008 season. We also purchased the license from Big Daddy’s Toys (The Kustomizer) to use all his creations from the show for our advertising ,web site etc.
We are also getting ready to film a pilot for Wax Daddy to have his own reality TV show to further brand awareness to strengthen our efforts in brick and mortar stores.
Sales & Marketing
Deals are on the table With George Barris, Boyd Coddington and Chip Foose for endorsements for our products. These 3 guys are the biggest names in the Custom car world. George Barris who is a living legend has built every TV and Movie car. Boyd Coddington is world renowned for his custom built street rods and has a TV show called “ American Hotrod ” on TLC. They are already using the products and swear by them. Chip Foose is the star of “Overhaulin” another show on TLC and is master of building custom cars and is known around the world.
We have built this company one customer at a time by attending major car shows for over 12 years, Our founder Wax Daddy and his Wife Catherine ( Wax Mommy) have built a small army of Authorized dealers, distributors, mom and pop stores that carry our products now. We will continue to work with these people and stores to continue on with our current success. There hundreds of car shows around the country and we are constantly asked for door prizes and items for what they call the goody bags. Small 2-4 ounce samples will be provided for thousands of car enthusiast around the country. This one of our best advertising ideas. We will place the products directly into the end consumer’s hands and from past experience, once you try our products, WE GOT YOU!
We will strengthen our brand awareness even more now by supplying our currents customers with even more products and promotional material.
Wax Daddy will be going on a national road show and will attend the biggest car shows to build even more brand awareness. A deal is on the table now with George Barris to be with Wax Daddy at these shows signing autographs along with some of George’s creations including the original Bat Mobile. This car is the most famous one of George’s creations and known around the world. We will do a licensing deal with George Barris so we can use his creations for all of our advertising as well as using these vehicles on our packaging.
Another deal is on the table to have Boyd Coddington build a custom Street rod for Wax Daddy. Wax Daddy will appear on one of the episodes with Boyd. This will strengthen our TV presence and more power to get the retailers to carry our products. The custom car will also be brought to the major car shows again strengthening our brand awareness.
And last but not least is to have all new packaging for our line of products that “Leaves the competition in the dust” All new floor displays, possibly featuring George Barris, Chip Foose, Boyd Coddington or Wax Daddy on the displays would very powerful. Custom bottles for all of our products will also set us apart from the competition. Kick Ass packaging is Key to our success.
A new Dealer Programincluding from database. Advertise Dealer program in all of the automotive magazines (i.e. Hot Rod Magazine, Truckin’, Popular Mechanics, Hemmings Motor News, Car Craft, Cruise News, Jegs, Summit, etc.)