Length: 2000 words

This assignment is an Essay which should include introduction, body and conclusion. Include 15 APA journal article references; avoid graphs and diagrams and bullet points. PLEASE NO PLAGIARSIM AT ALL.

Task

Assume you have been asked by Microsoft CEO, SatyaNadella, to email Stephen Elop with some suggestions on how to word emails to staff in future that convey both the importance of an event, such as an acquisition, with the news that it will also entail staff cuts.

Write about 2,000 words of advice relating to the above email which should include the following (The email should be separate and link it to the below given points):

  1. Some general comments on the advantages and hazards of email as a communication medium;
  1. And some specific guidelines on:
  1. What 'flaming' means in email correspondence; and how to avoid causing hostility through depersonalization by inclusion of softening words or phrases (‘netiquette’);
  1. Choosing when to send emails that are likely to cause concern;
  1. Promoting the importance of bringing Nokia and Microsoft together as one team, without being long-winded or using jargonistic phrases.

REPORT

Adapted partly from:

-an article by Nils Pratley, 18 July 2014, The Guardian; photo by MaarkkuUlander/AFP/Getty Images;

-"Microsoft officially welcomes the Nokia Devices and Services business", April 25, 2014, News Centre,

HOW NOT TO CUT 12,500 JOBS

1

Case Study

In April 25, 2014 Microsoft Corporation announced its acquisition of the Nokia Devices and Services business, claiming that this would mark the first step in bringing these two organizations together as one team.

Stephen Elop, formerly boss of Nokia but now Microsoft's executive vice-president of devices and services, sent all staff a long-winded memo of over a thousand words, beginning with: "hello there" and including jargon phrases such as "appropriate financial envelope".

About two-thirds of the way down the email contained two sentences to warn staff that 12,500 posts at Nokia would go after the Microsoft takeover, with severance benefits. Then the message continued with information about "iconic" tablets and "new interaction models".

Presumably Elop failed to ask anybody to read his email before he pressed "send"; because a more perceptive colleague might have told him to communicate bad news in a more sensitive fashion, omitting at least one of his two uses of the single phrase "the finest of Microsoft's digital work and digital life experiences" in the first three paragraphs.

At Nokia, Elop became famous for writing a memo that compared the company's position to that of a man on a burning oil platform. His bosses didn't like it; and this latest example of his email style also reads like jargon-heavy management bluster.