Press Release

The wait is over: du launches iPhone 5

Sign up before 31 January 2013 and avail 100GB data early advantage offer

Dubai, UAE, 12 December 2012: du today announced the launch of iPhone 5. It will be available from 13 December across all 45 du Shops, premium partner outlets as well as online at shop.du.ae. iPhone 5 will retail atAED 2,749 for the 16GB model, AED 3,199 for the 32GB model and AED 3,599 for the 64GB model.

Select du Shopswill be open tonight on 12 December for both pre-booked and walk-in customers to get their iPhone 5,including; Al Salam, International City and Jumeirah Beach Residence stores in Dubai, Hamdan store in Abu Dhabi and Umm Al Qwain store in addition to Airport stores in Abu Dhabi, Dubai and Sharjah . Customers who purchase iPhone 5 starting tonight and on December 13 will also get the chance to win another iPhone 5 as 72 iPhone 5 smartphonesare being given away as a special launch offer.

“We are delighted to offer iPhone 5 to our customers, bundled with special introductory data offers and a range of plans to suit preferences of both individual and business customers. Now there is an iPhone 5 for everyone!" said Farid Faraidooni, Chief Commercial Officer, du.

Customers subscribing before January 31, 2013 with Elite or Emirati Plans willenjoy an early advantage offer of 100GB data valid over four bill cycles, which means 25GB per bill cycle. Upon subscribing to Pay as you Go®, customers will get an early advantage of 25GB data over 90 days.

Pricing and details for iPhone 5:

du has introduced attractive offers for customers to select from depending on their needs. Customers can decide between Monthly Plans or Pay as you Go® and can select from one of the available plans:

a)With upfront amount:

iPhone 5plans / Smartphone price / Monthly data benefits
16GB / 32GB / 64GB
Introductory offer / AED 2,749 / AED
3,199 / AED
3,599 / 100 MB for 6 months
Smartphone offer / 1 GB for 12 months
with minimum spend of AED250/month

b)With zero upfrontamount:

iPhone 5 Plans / Smartphone price / Monthly data benefits
16GB / 32GB / 64GB
Easy Payment Plan – 12 months / AED 270 / AED 305 / AED 335 / 1 GB for 12 months
included as part of your installment
Easy Payment Plan – 24 months / AED 155 / AED 175 / AED 200 / 1 GB for 24 months
included as part of your installment

With the Easy Payment plan, customers can choose to take the iPhone 5 at no upfront and pay as low as AED155/month. This plan includes 1GB data/month over the period of the plan.

Customers with credit cards from Abu Dhabi Commercial Bank, EmiratesNBD, Mashreq Bank and National Bank of Abu Dhabi can currently enjoy this privilege and can choose instalment payments over 12 or 24 months available at all our du shops.

For Business Super Plan and Premier Plan customers:

ALL PLANS / 1GB National Data / 4GB National Data / 10GB National Data
Contract Tenure* / 12m / 24m / 12m / 24m / 12m / 24m
Monthly Recurring Data Charges / AED100/month / AED75/month / AED175/month / AED150/month / AED200/month / AED175/month
iPhone 5 – 16GB / Handset upfront charges / AED 1,399 / AED 799 / AED 799 / AED 499 / AED 699 / AED 0
iPhone 5 – 32GB / AED 1,799 / AED 1,199 / AED 1,199 / AED 999 / AED 1,099 / AED 399
iPhone 5 – 64GB / AED 2,199 / AED 1,599 / AED 1,599 / AED 1,399 / AED 1,499 / AED 799

*Early termination charges apply.

New subscribers to The Executive Plan will receive the iPhone 5 - 16GB for free, without any additional monthly commitment.

Business customers can also subscribe to the easy payment plan by walking in any of the du Shops.

For more information visit or any of our shops or premium partner outlets.

-Ends-

About du

We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

As a rapidly-growing enterprise, we have over 2,000 people working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.

By the end of Q3 2012, more than 5.96 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA’s Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011.

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name ‘du’.

For further information, please contact:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: / Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: