FOR IMMEDIATE RELEASE

February 18, 2008

Media Contact:

Jessica Leshnoff, MPT

410-581-4293


Primal Grill With Steven Raichlen

Barbecue Master Raichlen Fires Up Fifth Season On Public Television with

Primal Grill

Owings Mills, MD–Maryland Public Television kicks off the 2008 summer grilling season with the May national premiere of barbecue master Steven Raichlen’s highly anticipated new series, Primal Grill withSteven Raichlen.

Building on the popularity of his hit series Barbecue University, Raichlen’s fifth season on national public televisionfeatures an intercontinental view of the world’s oldest and most primal cooking method – grilling over a live flame.

Based on Raichlen’s best-selling TheBarbecue Bible 10th Anniversary Edition, an updated version of his 1998 global grilling odyssey,Primal Grill’s menu of episodes pairs internationally inspired entrees with colorful side dishes that sizzle. Each week, viewers’ taste buds will travel to different parts of the world to explore the primal fascination of cooking over crackling flames and burning embers.

For a taste of South America, there is Argentinean Skirt Steak smothered in Chimichurri Sauce with Eggplant and Peppers on the side. Ataste of Chinafeatures the yin and yang of grilling, fiery Five-Spice Beef Short Ribs with Shanghai Barbeque Sauce tamed by a mild Asian Cucumber Salsa. Steven’s fifth season also offers a full-range of grilling techniques for smoked foods, vegetarian dishes, shellfish, tailgate favorites and rotisserie grilling.

Credited with reinventing American Barbecue, Raichlen’s signature easy-to-follow teaching style both entertains and educates viewers. From basic charcoal grills to today’s extravagant outdoor kitchens, plus all the sauces, rubs and accessories you can imagine, Raichlen covers all the bases necessary to build viewer loyalty, confidence and talent at the grill.

Shot entirely on location at the renowned Tubac Golf Resort and Spa near Tucson,Primal Grill co-stars the stunning Arizona mountains, giving viewers a more authentic grilling experience. The series also has a fresh new look with updated graphics and music, as well as new camera techniques like the “floating camera” whichgivesviewers an intimate look from overhead at the grilling action.

With BarbecueUniversity still in distribution and topping out at a full 92% carriage of all public television stations, Raichlen is ready to light the world on fire with his new series. Primal Grill is projected to be in more than 85 million US TV HHs, delivering strong ratings, particularly in the highly sought after 29 – 49 year old demographic (49% of viewers for BBQU).

The Barbecue Bible 10th Anniversary Editionfeatures 150 new photos and is the companion cookbook for Primal Grill. A DVD will also be offered with the cookbook as a package for viewers, as well as to stations for pledge drives. Steven Raichlen is available to make 8 – 10 personal appearances for pledge. If you are interested in booking him, please contact Tina Waganer at 410-552-9323 or call MPT directly at 410-581-4361, Marta Simms.

In addition to hosting BarbecueUniversity and Primal Grill, Raichlen is a journalist, cooking teacher and the author of 25 books, as well as the recipient of 4 James Beard Awards and 3 IACP Awards.

Primal Grill with Steven Raichlen is produced by Maryland Public Television in association with Barbacoa, Inc. and Resolution Pictures.

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