The Social Media Job Search Syllabus
Course Overview
Today, most companies use social media like LinkedIn, Twitter or Facebook to source and vet students for jobs and internships. This means a good resume may not be enough for you to land your dreamjob. You use social media everyday for fun. Now it's time to use it to discover your new career. It’s easy!
Designed by Joshua Waldman, author of “Job Searching with Social Media for Dummies,” this Social Media for Job Search program offers you the tools, knowledge and training needed to effectively use social media to get hired fast.
Required Texts
The Social Media Job Search Workbook (2013 edition), Joshua Waldman
Job Searching with Social Media For Dummies (2nd edition), Joshua Waldman
Learning Objectives
After this course, you will be able to:
Use LinkedIn, Facebook and Twitter like a true professional
Build a personal brand that magnetizes job opportunities throughout your career
Use social media to uncover the hidden job market, where other students don't think to look
Learn the best methods to reach out to your target organizations
Manage your online reputation (in case you’re worried about it)
How This Course Works
This program combines fun, online videos with in-person training sessions so you get the most out of your time.
Six online lessons provide the technical essentials about social media as well as more background on why it’s essential for today’s career minded student.
Two in-person workshops provide you with the most modern and effective job hunting techniques available today.
After the workshops you’ll have access to our LinkedIn subgroup for students who have completed this program. There you can expect coaching to assure your online presence is all you want it to be.
Course Schedule
Week (date) / Module Title / Suggested Length1 (date) / SM 1: Know Your Message, Get Hired / 2 hours
2 (date) / A Social Media Primer (online videos) / 2 hours
3 (date) / SM 2: 4 Secrets to Getting A Job Right After College / 2 hours
Total 6 hours
Homework Schedule
Week (date) / Subject1 (date) / Keyword research, find 10 keywords for next class
2 (date) / Complete the online technical training
3 (date) / Join our LinkedIn group
Homework Policy
The more you put into this class, the faster you will find work. Although we will cover quite a bit during the live class, the more time you spend outside of class completing assignments the more you will get out of this program.
Additional Information
Know Your Message, Get Hired (SM1)
Course Overview
You’ve heard people talking about personal branding.Now it’s time for you to discover your own and then communicate it online so employers want to talk to you.
Most LinkedIn classes show you where to click, but don’t help you figure out what to say about yourself. This class is designed to help you find the words to describe you and what you want to do. Don’t make the mistake of filling out online profiles without first thinking about your personal brand. Doing so will separate you from the other candidates.
Required Texts
The Social Media Job Search Workbook (2013 edition), Joshua Waldman
Job Searching with Social Media For Dummies (2nd edition), Joshua Waldman
Learning Objectives
After this course, you will be able to:
Describe what a brand is and why a personal brand is essential to finding work
Apply the “You/Them” model of personal branding
Identify your values, what drives you and what makes you unique
Research target organizations online so you understand their needs
Describe how keywords work and identify where you can find them
Optional Reading
In 1997, Tom Peters wrote the words “personal branding” for the first time in an article called “The Brand Called You” for Fast Company. You can read it here:
Pre-Work
Complete at least 80% of the online course
Complete at least one values assessment
Have a list of at least five companies you want to work for, no more than 10
4 Secrets to Getting Hired Right After School (SM2)
Course Overview
Recruiters review online profiles in a different way than resumes. Knowing what they see and what they’re looking for could save you time and make your job search successful.
Many people struggle with knowing what to say in their LinkedIn headlines or summaries. Even more students scratch their heads about what to say on Twitter or Facebook. This course will provide frameworks for crafting online messages that are congruent with who you are, and attract the attention of your target companies. It’ll also cover the FIRE method, a four step strategy for finding work online. You’ll want to take good notes because we’re planning to share a lot of information.
Required Texts
The Social Media Job Search Workbook (2013 edition), Joshua Waldman
Job Searching with Social Media For Dummies (2nd edition), Joshua Waldman
Learning Objectives
After this course, you will be able to:
Describe the essential elements of your LinkedIn profile and how to optimize them so that employers want to talk to you
Apply a proven framework for writing headlines and summaries
Use language to effectively talk on Facebook so your friends refer you to jobs
Apply communication strategies so your Twitter tweets make the best impression
Apply a powerful four step process for getting yourself to job interviews fast
Optional Online Resources
To review the FIRE method and other parts of this session, check out the online resources for a complete review. Also, check out The ABCs of Online Reputation Management for topics we weren’t able to cover in class.
Pre-Work
Complete SM1: Know Your Message, Get Hired
Identify and research ten keywords per last session's homework
Have at least basic profiles set up on LinkedIn, Facebook and Twitter
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