The Newspaper Industry E-Newsletter
Distributed exclusively to members and subscribers of INMA
Volume 6, Number 10
Distributed 9 March 2005
Current E-Newsletter Circulation: 3,516
Broadsheet-to-compact format change. Why make the change? How to deal with advertising?
What are the circulation ramifications? Click above for all the answers.
Selected by the staff of the International Newspaper Marketing Association (INMA), the following are headline links to news and features on the newspaper industry that have been posted to the web in the past seven days. These items may be found at The Newspaper Industry, a web portal to the business of newspapers produced throughout the day by INMA. A Spanish-language version of this web site, La Industria del Periódico, may be found by clicking here.
Headline News
Advertising
Publicitas is a partner of INMA and an international advertising and promotion group. Click here for more details.
· Study Estimates Mistakes in Printing Advertisements Cost British Newspaper Advertisers ё220 Million in 2004
· In Merrill Lynch Forecast, Newspapers Expected to Collect 18% of 2005's Overall Advertising Spending
· UK's Associated Newspapers Loses Retailer Marks and Spencer's Advertising Following Critical Reporting
· India's Dainik Jagran Launches Nation-Wide Promotional Campaign to Attract Readers
· Independent's Move From 6 Columns to 7 Draws Criticism From Advertisers
· Newspaper Web Site Advertising Revenue Grew 24% in Late 2004, While Print Advertising Grew a More Modest 4.2% In the 4th Quarter
Circulation
· South Korea's Fair Trade Commission Seeking to End Unfair Newspaper Distribution Practices
· Newsday Reports Circulation Down in 2004
· Standard Lite's Success Erodes Evening Standard's Circulation, Future
· Liverpool's Daily Post Circulation Rose 4.2% Last Year, UK's Best Performing Regional Newspaper
· UK's Latest Circulation Figures Reveal Strong Performances Among Smaller Newspapers
· Trinity Mirror Steering Away From Short-Term Price Cuts and Special Offers to Correct Circulation Slide
· International Herald Tribune Launching Moscow Edition
· Southern Times, Controlled Jointly by Namibian and Zimbabwean Governments, Reports Poor Circulation
· Free Standard Lite Drawing New Readers to Evening Standard Brand
· Australian Newspaper Readership Softened in 2004
· Following Successful Launch, Distribution of Evening Standard's Free Standard Lite to Be Raised
· National Edition of Los Angeles Times Now Smaller, Distributed in Limited Numbers in New York City and Washington, DC
Classifieds
· Recruitment Advertising Gains Reported by Gannett and Knight Ridder
· Chicago's Daily Herald Partnering With Crain's Chicago Business Magazine On Recruitment Advertising
Convergence
· Reuters to Offer News and Information on Cellular Phones
Internet
· Online Edition of India's Hindustan Times Revising Content and Image
Journalism
· Group Finds Fewer Newspaper Libel Cases Make It to Court
Management
· UK Regional Newspaper Publisher Archant Buys London Lifestyle Magazines
· El Pais Publisher Grupo Prisa to Pump ─25 Million into Le Monde, Increasing Stake to 15%
· Conrad Black Moves to Take Hollinger Private
· In Staffing Cuts, Telegraph Sheds 17% of Its Workforce
· North Carolina's News and Observer Launches Durham News, a Free Weekly Newspaper
· Indian Express Buys 10% Stake in Mumbia's Afternoon Newspaper Mid-Day
· U.S. Publisher McClatchy Renames Interactive Division to Reflect Body's Role Across Group's Newspapers
· Trinity Mirror's Regional Newspaper Division Reported Profits Up Almost 25% in 2004
· UK Publisher Forth Independent Newspapers Buys Free Newspaper East Kilbride Mail
· Reorganisation at Top of Pearson Publishing Group Raises Suggestions of Financial Times Sell-Off
· Journalists at Trinity Mirror's UK Regional Newspapers Protesting Over Salary Grievances
Media
· Commuter Newspaper London Line Receives Official Approval for Launch
· New Weekly Newspaper to Launch in UK's Shetland Islands
· Tabloid Format Under Consideration for Chicago Tribune's Main Edition
· India's Vijaya Karnataka Group Launches New Daily, Usha Kiryana
· Following Reader Research, UK's Tamworth Herald Unveils New, "Lighter" Design
· Guardian May Launch Berliner Format Ahead of Schedule
· Financial Times Experimenting With Tabloid Format
· India's Sambhaav Group to Launch Afternoon Newspaper, Sambhaav Metro, in Ahmedabad
· New Newspaper, Malaysian Times, Aims for Younger Readers
· Clever Marketing Will See Newspapers Successful Into the Future
· UK Weekly Chester Chronicle's Move to Compact Eased By Parent Trinity Mirror's New Printing Presses
Press Freedom
· Distribution of Opposition Party Newspaper Blocked by Egyptian Government
Research
· Survey Reveals High Levels of Stress and Job Satisfaction Among Newsroom Employees
Stories of Interest
· Florida Sheriff Allows One National Newspaper in County Jails ≈ USA Today
New From INMA: The Bottom Line of Broadsheet-to-Compact Format Change
Since September 2003, 16 daily newspapers in 12 countries have converted from broadsheet to compact format. While the smaller page size has captured the attention of markets on three continents, the secret of format change is not "format." It's fundamental "change." In a new report titled "The Bottom Line of Broadsheet-to-Compact Format Change," INMA looks at most of the format changers from the past 15 months, notably:
· Why Change Now: The compelling reasons why early format changers decided to switch from broadsheet to compact today.
· Advertising Impact: How format change newspapers are convincing clients that the impact of their advertising in compact format is equal to or better than broadsheet format.
· Effect On Circulation and Consumers: The effect on circulation and readership and the various methods used to communicate format change to consumers.
The INMA report identifies key metrics, research, and trends in format change, including:
· What a typical format change newspaper since 2003 is garnering from a compact page of advertising versus its previous broadsheet revenue.
· Research by a Swedish company on the true impact of full-page ads, half-page ads, quarter-page ads, and two-page spreads in broadsheet versus compact format.
· What newspaper executives believe will be the impact on newsprint consumption.
· The degree to which newspapers are spending promotional monies on communications to consumers and advertisers.
"The Bottom Line of Broadsheet-to-Compact Format Change" report is available to INMA members for US$75 and to non-members for US$195. The digital report may be ordered at the INMA.org Bookstore.
Click here to order your e-booklet today
Deadlines and Diary Dates
· INMA Classified Advertising Seminar, 10 March 2005, Amsterdam, The Netherlands
· Mobile Telephony and the Impact On Newspapers, 7-8 April 2005, Vienna, Austria
· INMA Market Intelligence Workshop, 11-12 April 2005, Hackensack, New Jersey, USA
· INMA Poland Seminar, 11 April 2005, Warsaw, Poland
· INMA Research Seminar, 18-19 April 2005, Brussels, Belgium
· INMA World Congress of Newspaper Marketing, 9-11 May 2005, Las Vegas, USA
· INMA French Seminar, 9-10 June 2005, Bisschofsheim near Strasbourg, France
· INMA Dutch-Flemish Conference, 16-18 June 2004, Bruges, Belgium
· INMA Europe Conference, 21-24 September 2005, Istanbul, Turkey
· INMA North America Smart Newspapers Marketing Conference, 5-7 October 2005, Denver, Colorado, USA
· INMA Workshop: ⌠How To Adapt Marketing, Promotions and Advertising Sales to the Mobile World■, 6-7 October 2005, Opatija, Croatia
· INMA-University of Antwerp Executive Training Programme: Newspaper Marketing For Success (Module 1 of 3), 19-21 October 2005, Antwerp, Belgium
· INMA Latin American Conference, 20-22 October 2005, Manaus, Brasil
· INMA Global Forum On Newspaper Publishing, 10-11 November 2005, Mumbai, India
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About INMA
The International Newspaper Marketing Association (INMA) is a non-profit membership organisation dedicated to promoting advanced marketing principles within the newspaper industry. INMA has 1,000 members in 69 countries. INMA's four web sites include INMA.org, The Newspaper Industry, La Industria del Periódico, and Revista Ideas-Online.