SENIOR MARKETING DIRECTOR
POSITION TITLE:Senior Marketing Director(exempt)
DEPARTMENT:Marketing
REPORTS TO:Vice President of Marketing
SUMMARY: This position is responsible for creating, developing and implementing the overall strategic marketing direction in order to meet corporate business and marketing objectives.
ESSENTIAL DUTIES & RESPONSIBILITIES(nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time):
Strategic Planning
- Develop and execute an annual marketing plan which strategically impacts core objectives
- Research sales and traffic trends routinely and address major changes in market
- Follow corporate policies and procedures for all programs/promotions
- Implement all programs and events professionally and timely including fulfillment and execution
- Measure overall impact of local programs on traffic and sales
- Implementadvertising campaign, upholding and maintaining the brand strategy
- Negotiate promotional agreements and media added value
- Maximize promotional dollars through trade-outs
Financial Accountability
- Create an annual marketing plan and accurately budget income and expenses
- Allocate marketing funds appropriately to support key goals and objectives
- Maximize marketing dollars by analyzing ROI on major expenditures
- Monitor monthly income and expense variances
Retailer Intensification
- Promote center specific opportunities to retailers
- Secure retailer offers to enhance sales generating programs
- Analyze tenant sales reports to identify trends
- Implement appropriate retailer intensification strategies
Event Marketing
- Create and implement exciting, unique, traffic building event strategy
- Manage all aspects of events and entertainment, including advertising and marketing materials, promotional messaging and philanthropic requests
Public and Community Relations
- Develop and implement programs to establish and maintain favorable community and public relations to enhance the image and position within the community
- Secure partnerships with key community organizations
- Keep an up-to-date media contact list and build network of media contacts
- Get all press materials out to the media in a timely fashion
- Monitor all local press coverage
Social Media
- Ability to utilize social and digital media tools for tenant and center promotions
- Keep informed and adapt tonewly emerging technologies
Tourism
- Maintain awareness of tourism market
- Maintain and enhance local travel industry relationships
- Fulfillment of provided Inquiries/Leads
QUALIFICATIONS(Education and/or Experience): The requirements listed below are representative of the knowledge, skill and/or ability required:
- A bachelor’s degree and a minimum offive years of strong marketing, management, event or advertising experience in a related field
- Working knowledge of the media industry
- Well developed oral and written skills
- Excellent interpersonal, communication, selling and negotiation skills with the ability to use tact and diplomacy when interacting with others
- Sound fiscal management and budgeting skills
- Word, excel and powerpoint skills
- Social media skills
- Flexibility to work varied schedules including weekends and evenings
- Strong team building
- Ability to work independently and handle multiple projects simultaneously