The Market Investigation Is Indispensable to Sales Promotion. They Are Closely Related

Passage 1：

The market investigation is indispensable to sales promotion. They are closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.

In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting (报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such Information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.

Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.

1. In making market investigation, one should______.

A. get enough information concerned

B. advertise his products

C. produce high quality goods

D. none of the above

2. The word “indispensable” in the first line means______.

A. impossible B. essential C. advisable D. available

3. Which of the following statements is not true?

A. The relationship between market investigation and sales promotion is just as that of the lips and teeth.

B. It is impossible to succeed in selling a product without market investigation.

C. There are various ways of making market investigation.

D. Production goes before market investigation.

4. Making market investigation is very important because______.

A. in market, goods on sale are numerous

B. every producer is facing keen competition

C. it can greatly promote sales

D. all of the above

5. All the following are channels to get market information except ______.

A. to have commercial counselor’s office of our embassies stationed abroad
B. to promote the quality of our own products

C. to send trade groups abroad every now and then

D. to have face-to-face talks with foreign businessmen

Passage 2:

English for Business Studies is a course for upper-intermediate and advanced level students who need to be able to understand and talk about key business and economic concepts. The course will be especially suitable for teaching Business English to students at business school, those on vocational training schemes, and students undertaking an English component of a business and commercial diploma or degree-level course. The Student’s Book contains 28 units and covers the full range of business and economic issues, from Work and Motivation to Exchange Rates and International Trade. The focus of the individual units is on developing listening, speaking, reading, writing skills. Each unit is designed to provide two or three hours’ work. The Audio Cassette or Audio CD set contains actual interviews with experts talking about their field of business or economics.

The Teacher’s Book provides: a full answer key; tape scripts of the recordings; ideas for warm-upand follow-up activities; briefings on the more complex business and economic theories and issues, plus photocopiable progress tests.

Key features of the book include:

core reading texts to explain the basic content

actual reading texts and audio recordings

systematic vocabulary building

language reference section

multi-lingual glossary(词汇表) of key terms

6. This book is designed for those who want to ______

A. know and talk about main business and economic concepts

B. know 28 business and economic issues

C. take part in progress tests

D. develop their translation skills

7. For whom is this book not suitable?

A. Those who are having a degree-level course.

B. Those who are on vocational training schemes

C. Those who are on office professional training

D. Those who are undertaking an English component.

8. What do these 28 units contain?

A. Actual interviews with experts

B. Whole range of business and economic issues.

C. Key to all the exercises.

D. Warm-up and follow-up activities.

9. The focus of this book is to develop ______.

A. writing skill

B. reading skill

C. speaking and listening skills

D. listening,speaking, reading and writing skills

10. This passage is probably taken from ______

A. an advertisement

B. a letter

C. an abstract

D. an acknowledgement

Answers:

1-5 ABDDB 6-10 ACBDC