HOLLINGS FACULTY
BSc (Hons) International Consumer Marketing
DEFINITIVE DOCUMENT
N.B. This Programme Specification reflects the units available during the 2011/12 Academic Year. As the University commences the phased roll out of the EQAL Initiative (see: http://www.celt.mmu.ac.uk/eqal/index.php for more information),
the list of available units will change. All Level 5 units will change as of the 2012/13 Academic Year. All Level 6 units will change as of the 2013/14 Academic Year.
MANCHESTER METROPOLITAN UNIVERSITY PS
PROGRAMME SPECIFICATION
0
/Brief descriptive summary
These programmes explore the relationship between producers and consumers, the development of products and the theory of marketing and its application in the international and commercial environment. They will develop the skills necessary to devise effective solutions to the challenges facing the global marketing of products and services to consumers.Vocational expertise within the Hollings Faculty in the areas of Food, Tourism, Hospitality, Events and Fashion provides a unique opportunity for students to gain an insight into current developments in these sectors from a marketing perspective. This may be manifested in the form of lectures and supporting resources delivered by specialists in these fields and provides links to external organisations, research associations and industry bodies.
Programmes are offered at degree and HND levels to provide choice and availability for a wide range of student abilities and thereby embracing the University’s policy of widening participation.
Basic Programme and Course Details
1
/Overarching Programme Network/Title and programme specification code(s)
/ International Consumer Marketing Programmes2 / Final award(s)/title(s) / BSc (Hons) International Consumer Marketing 321C
BSc (Hons) International Consumer Marketing (Sandwich) 321G
BSc (Hons) International Consumer Marketing (Top-up)
HND International Consumer Marketing 321D
3 / Combined Honours Subject(s)offered through programme specification together with associated final award(s) / Subject(s): Marketing
Final Awards:
BSc/BA (Hons) Marketing with xxxx
BSc/BA (Hons) Marketing and xxxx
BSc/BA (Hons) xxx with Marketing
4 / Interim exit award(s)/title(s) / Exit awards for honours student only:
Cert HE International Consumer Marketing
Dip HE International Consumer Marketing
Combined Honours stage awards:
Cert HE Marketing with xxxx
Cert HE Marketing and xxxx
Cert HE xxx with Marketing
Dip HE Marketing with xxxx
Dip HE Marketing and xxxx
Dip HE xxx with Marketing
5 / Mode(s) and duration / HND: FT 2 years
BSc (Hons): FT3 years
BSc (Hons): Sandwich route 4 years
6 / FHEQ position of final award(s) / Intermediate (Level 5): HND *delete as appropriate
Honours (Level 6): BSc
7 / Awarding institution / Manchester Metropolitan University
8 / Teaching institution(s) / Manchester Metropolitan University
AEC, Singapore
9 / Relationship with Foundation Year / Linked degree
Administrative Details
10 / Home Department/ School/ Institute / Department of Food and Tourism Management11 / Home Faculty / Hollings
12 / UCAS code(s) / BSc (Hons) International Consumer Marketing: N510
HND International Consumer Marketing: 015N
Combined Honours: See Combined Honours PS1
Collaborative Arrangements (where relevant)
13 / Approved Collaborative partner(s) / AEC Singapore14 / Description of type of collaborative provision or academic partnership / BSc (Hons) International Consumer Marketing
(Top-up)
Franchise
Approval Status
15 / Date and outcome of most recent MMU review/ approval / 9 May 200516 / Next Scheduled Review Date: / 2010/11
17 / PS/1 effective date: / September 2011
External References/Relationships
18 / QAA Benchmark Statement(s) / General Business and ManagementThe relationship to subject benchmark statements is shown in Table 1 of Appendix 1.
19 / PSRB(s) associated with final award of course
20 / Date and outcome of last PSRB approval(s) / Not applicable
______
Programme Specification 4 of 23 Date of PS: March 2011
Author:Jean Bramfit
MMU Programme Specification: BSc (Hons) International Consumer Marketing ______
Course Information
21 / University and Course Educational AimsUniversity Educational Aims:
· To develop flexible approaches to programme delivery and student support which reflect the needs and expectations of our students.
· To provide a supportive and inclusive learning environment which will enable success for all learners
· To encourage the development of students’ intellectual and imaginative powers, creativity, independence, critical self-awareness, imagination and skills that will enhance global employment opportunities on graduation in all programmes.
· To establish a culture of constant improvement in learning, teaching and assessment that is anticipatory, enabling, supportive, rewarding and fully aligned with the University’s vision and strategic objectives.
· To provide a learning experience that is informed by research, scholarship, reflective practice and engagement with industry and the professions.
Programme Educational Aims:
BSc (Hons) International Consumer Marketing
The aim of the programme is to prepare students for successful marketing careers with the UK or international arena with a particular focus on the relationship between consumers and producers.
BSc (Hons) International Consumer Marketing (Sandwich)
The aim of the programme is to prepare students for successful marketing careers with the UK or international arena with a particular focus on the relationship between consumers and producers. It will also provide an opportunity for industrial experience to enhance employability.
BSc (Hons) International Consumer Marketing (Top-up)
The aim of the programme is to prepare students with a previous qualification with the strategic and management knowledge required for a successful marketing career in home and international arenas.
BA/BSc (Hons) Combined Honours (Marketing)
The aim of the programme is to prepare students for successful marketing careers with the UK or international arena.
HND International Consumer Marketing
The aim of the programme is to engender in students the ability to understand and evaluate the role of marketing to consumers in the home and international markets. It will also seek to provide students with a programme of study and an exit qualification that will enable them to progress in higher education should they wish to.
22 / Programme Learning Outcomes
MMU Educational Outcomes:
On successful completion of their programme of study MMU graduates will be able to:
· apply skills of critical analysis to real world situations within a defined range of contexts
· demonstrate a high degree of professionalism characterised by initiative, creativity, motivation and self management
· express ideas effectively and communicate information appropriately and accurately using a range of media including ICT
· develop working relationships using teamwork and leadership skills, recognising and respecting different perspectives
· manage their professional development reflecting on progress and taking appropriate action
· find, evaluate, synthesise and use information from a variety of sources
· articulate an awareness of the social and community contexts within their disciplinary field
1. Programme Learning Outcomes
On completion of the programme, students will be able to:
BSc (Hons) International Consumer Marketing
· develop new products and effective solutions to the challenges facing the international marketing of consumer branded products, by applying sound commercial and technical knowledge within an international legal framework
· evaluate and critically review the strategic marketing needs of organisations operating at the interface of the products and services with the consumer
· have knowledge and ability to initiate new international marketing strategies
· manage the marketing resources available to meet relevant consumer demands
· display the personal and problem solving skills necessary for successful management and ongoing professional development in the marketing of consumer products
· use appropriate research methods, and be able to collect, analyse, evaluate and communicate results effectively
BSc (Hons) International Consumer Marketing (Sandwich)
· develop new products and effective solutions to the challenges facing the international marketing of consumer branded products, by applying sound commercial and technical knowledge within an international legal framework
· evaluate and critically review the strategic marketing needs of organisations operating at the interface of the products and services with the consumer
· have knowledge and ability to initiate new international marketing strategies
· manage the marketing resources available to meet relevant consumer demands
· display the personal and problem solving skills necessary for successful management and ongoing professional development in the marketing of consumer products
· use appropriate research methods, and be able to collect, analyse, evaluate and communicate results effectively
· apply business awareness and competency in key operational issues of marketing within the industrial sector
BSc (Hons) International Consumer Marketing (Top-up)
· evaluate and critically review the strategic marketing needs of organisations operating at the interface of the products and services with the consumer
· have knowledge and ability to initiate new international marketing strategies
· display the personal and problem solving skills necessary for successful management and ongoing professional enhancement in the development and marketing of consumer products
· use appropriate research methods, and be able to collect, analyse, evaluate and communicate results effectively
HND International Consumer Marketing
· develop effective solutions to the challenges facing the marketing of products within the international marketplace, by applying sound commercial and technical knowledge within a legal framework
· contribute to the evolution of the strategic international marketing needs of organisations operating at the consumer product’s interface with the consumer
· have knowledge and ability to successfully support the initiation of new international marketing strategies
· implement resource allocation to meet relevant consumer demands
· display the personal and problem solving skills necessary for successful marketing of consumer products
2. Combined Honours Learning Outcomes
On completion of the programme, students will be able to:
BA/BSc (Hons) Marketing as a Principal Subject within Combined Honours
· successfully initiate and manage new and existing marketing strategies
· manage the marketing resources available to meet relevant industry and consumer demands
· display the personal and problem solving skills necessary for successful management and ongoing professional development in marketing use appropriate research methods, and be able to collect, analyse, evaluate and communicate results effectively
BA/BSc (Hons) Marketing as an Equal Subject within Combined Honours
· successfully initiate and manage new and existing marketing strategies
· manage the marketing resources available to meet relevant industry and consumer demands
· display the personal and problem solving skills necessary for successful management and ongoing professional development in marketing
BA/BSc (Hons) Marketing as a Minor Subject within Combined Honours
· successfully initiate and manage new and existing marketing strategies
· manage the marketing resources available to meet relevant industry and consumer demands
3. Pass Degree Learning Outcomes
Students qualifying for the award of a pass degree will be able to:
· demonstrate an understanding of the development of new products and the application of marketing solutions within a commercial and legal framework
· evaluate the strategic marketing needs of an organisation operating at the consumer product’s interface with the consumer
· contribute to the successful initiation of new marketing strategies
· assist in the management of marketing resource available to meet relevant consumer demands
· demonstrate research and problem solving abilities necessary for the successful marketing of consumer products
· demonstrate the transferable skills and responsibility for their own learning and continuing professional development
Students who are awarded a Pass degree are those students who, in the judgement of the Board of Examiners, have failed to demonstrate the outcomes achieved by an Honours graduate. These students however have, by virtue of the University’s Assessment Regulations for Undergraduate Programmes of Study, already demonstrated that they have completed the whole range of Level 5 studies. In addition, they shall have completed the whole range of Level 6 studies associated with their award and have achieved the MMU General Educational Outcomes outlined above, and have demonstrated achievement of a sub-set of the graduate learning outcomes in point 1 above (degree). Such students, with a mean minimum mark of >or =35%, will have demonstrated achievement of most of the learning outcomes listed above, at a threshold level, and will qualify for the award of Bachelors degree at Pass level (a Pass Degree) in the relevant subject.
23 / Interim Award Learning Outcomes
Students who have successfully completed Certificate of Higher Education will have demonstrated:
· knowledge of the underlying concepts and principles associated with their area(s) of study, and an ability to interpret these within the context of that area of study
· an ability to present and interpret qualitative data, to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject(s) of study
· an ability to communicate the results of their study/work accurately and reliably, and with structured and coherent arguments
· the qualities and transferable skills necessary for employment requiring the exercise of personal responsibility
Students who have successfully completed Diploma of Higher Education will have demonstrated:
· an ability to evaluate the established principles of their area(s) of study, and the way in which those principles have developed
· the ability to apply underlying concepts and principles outside the context in which they were first studied, including, where appropriate, the application of those principles in an employment context
· knowledge of the main methods of enquiry in their subject(s), and an ability to evaluate the appropriateness of the limits of their knowledge, and how this influences interpretations based on that knowledge
· an ability to communicate effectively information, arguments and explanations, in a variety of forms, to specialist and non-specialist audiences, and deploy key techniques of the discipline effectively
24 / Teaching/Learning and Assessment Strategy
Curriculum Design
The programmes focus on the management of marketing in the international environment, the inter-relationship between marketing and business, and the approach to and application of marketing research techniques, together with knowledge of the development of products and services. All of these are combined with a consumer focus, enabling students to gain invaluable knowledge on the complexities of understanding and developing relationships with consumers. It is these areas of marketing which remain both the critical unique selling point for the programme and present the biggest single challenge which all businesses face in an increasingly competitive marketplace. As a result, all new programme development retains these features as a central theme. In addition the vocational expertise within the Faculty in the areas of Food, Tourism, Hospitality, Events and Fashion provides a unique opportunity for students to gain insights into current developments in these sectors from a marketing perspective. This would include guest speakers from academic experts in each of these areas, cross programme collaboration in projects and events, and access to placement opportunities, both at home and overseas. Thus enabling the Department to offer significantly differentiated marketing programmes compared to others within the University and at other institutions.