EEMAGINE 2016: India Unimagined

Day 0:01 May, 2016

The Grand, VasantKunj, Delhi

03:15 pm: Registration| Tea & Coffee

04.15 pm: All guests need to be seated

04:20 pm: Welcome Address

MANDEEP SINGH, General Secretary, EEMA

04:30 pm:Keynote Address

KAPIL MISHRA, Minister of Tourism, Govt of Delhi

05:00 pm:Special Address: Media, Entertainment, Sports – The New Frontiers

ANURAG BATRA, Chairman & Managing Director, Business World Group

05:15 pm:The Business of Sports: It’s time to play HU TU TU

In a country of a billion plus cricket is the unanimous favorite sport and draws a disproportionately large investment with the other sports struggling to survive, until recently. Over the last five years, following on the heels of the IPL, premier leagues have emerged for hockey, tennis, football, badminton, kabaddi. Interestingly, large corporate organizations are helping spur this change along with media houses and visionary-entrepreneurs. Do we see these investments deepening? What are the challenges and the possible solutions to broad base these sporting events to give the desired return on investment? How can we get a balanced sports economy.

HARISH KRISHNAMACHAR, Sports Guru andFounder, Sportsoid

DHIRAJ MALHOTRA, Tournament Director- ICC World Cup, Mentor to HIL, ISL, Pro-kabaddiLeague and IPTL

GAUTAM BHIMANI, Sports Anchor

SABA KARIM, Former Cricketer and Indian Selector

Moderator:SYED SULTAN AHMED, Managing Director, Edumedia Pvt. Ltd.

06.15 pm:Tea & Coffee

06:45 pm: General Body Meeting of EEMA commences

(To be attended by Platinum/Primary members only)

07:30 pm:Entertainment: Mame Khan & Rekha Bhardwaj

Cocktails & Dinner

Day 1:02 May, 2016

The Grand, VasantKunj, Delhi

09:00 am:Registration | Tea & Coffee

10:00 am: National Anthem

MERLYN D’SOUZA - VIVIENNE POCHA - RHYS D’SOUZA

10.10 am:Welcome Address

SABBAS JOSEPH, President, EEMA

Special Address:The India of my dreams

ARNAB GOSWAMI, Editor-in-chief, TIMES NOW and ET NOW *

InauguralAddress: India Unimagined

SUNIL ARORA, Former Secretary I&B, Govt. of India

Special Address: Skilling India

The skilling initiative of the Government of India is perhaps its tallest agenda and definitely the most needed. With an objective to enable and mobilize a large number of Indian youth to take up outcome-based skill training making them employable and earn a livelihood, this could result in unparalleled growth for the Indian economy. This session highlights the vision of the initiative and the aggressive role that the experiential industry can play in achieving a Skilled India.

DR. A. DIDAR SINGH, Secretary General, FICCI

11:00 am:Innovation - The key to growth

Innovation ups the game for any business entity as it changes the business and also redefines the market place. Sometimes it provides better products and services, while at other times it could simply change the costs paradigm.

Welcome to lessons from an innovator, who changed the game in the automobile business, redefining the market place for SUVs and the small car. Here is a winner’s story on how innovation became the key to growth for Renault India

SUMIT SAWHNEY,Managing Directorand CEO, Renault India

Innovation – Change the game

Changing the game of play and making it a successful run requires grit, focus and limitless energy to get to the top of your game. Moving away from the traditional, venturing into the unknown in a country that refused to buy online, Makemytrip used technology to service its global customer base and offer personal advisory and holiday planning services using technology as the backbone of its delivery. In this session we learn how innovation and “perception changing paradigms” were used to change the game and grow business.

DEEP KALRA,Chairman and Group CEO, Makemytrip

Moderator: BRIAN TELLIS, Member, National Advisory Council and Former President, EEMA

12:00am:Tea & Coffee

12:15 pm:Global Creativity: India Inspires

The land of storytellers from mythical times to forever more, India today draws eyeballs for its indigenous culture, spirituality and creativity, while keeping pace with the ever-changing technology and global market conditions. Can India inspire and create that big idea that makes global waves, like never before?

SONAL DABRAL, Chairman & Chief Creative Officer, DDBMudra Group

Moderator: SUSHMA GAIKWAD, Vice President, EEMA

12:45 pm:FICCI FRAMES Media & Entertainment Report2016

Predictions for the way forward

GIRISH MENON, Director- Deal Advisory, KPMG

Moderator: JAIDEEP SINGH, Member, National Advisory Council, EEMA

01.00 pm:Growing Business: Scaling Heights

Making a business scale new heights despite environment and stiff competition from diverse market players is what makes winning a joy. Innovation in distribution, human resource management, and focus on the core values has defined Gionee mobile’s growth in India. The co-founder of Gionee mobile shares their India story.

ARVIND VOHRA, Managing Director, Gionee

Moderator: SAMEER TOBACCOWALA, Member, National Advisory Council, EEMA

01:30 pmLunch Break

02:30pm:Fun Quest

Siddhartha Basu,Director, Tree of Knowledge

03:15pm:Tea & Coffee

03:45pm:Emerging Trends in Social Events

The social events industry has left all other event-genres behind in the area of creativity, technology, execution as well as content and experience.

The trends in Social events could be the trends that define the events and activation market place…watch this space. This session takes us through some great experiences, the challenges and the victories while dealing with a client who initially doesn’t know what he wants… but in the end simply wants “More”.  ‘Aurbataoaurbatao’ the ironic lyrics were never more relevant than today in the social events industry of India.

Priceless Memories:Case studies

GEETA SAMUEL, Founder Director, Q Events Pvt. Ltd.

VIJAY ARORA, Managing Director, Touchwood Events Pvt. Ltd.

SAMIT GARG, Founder Director, e-Factor Entertainment Pvt. Ltd.

NEELABH KAPOOR, Founder Director, Studio Neelabh

Moderator: RAJEEV JAIN, Vice President and Treasurer, EEMA

04:45 pm:Emerging Rights Paradigm: Copyright & Licensing

Who owns the music? Who owns the lyrics or who owns the composition? Who is the publisher? Who does this voice belong to? Who is the producer? Everyone believes it belongs to them. Is it legal – is it not, should we take a license – should we not; the guessing game that has driven all stakeholders of the industry round the bend and back. Here is a session that offers a never-before dialogue that puts several pieces of the puzzle on the table.

This is a dialogue to pave the way for a solution.

The Copyright Law & Rights Licensing - The lay of the land:

ABHISHEK MALHOTRA, Founder, TMT Law

Panel Discussion:

ABHISHEK MALHOTRA, Founder, TMT Law

ATUL CHURAMANI, Managing Director, Turnkey Music & Publishing Pvt. Ltd.

MUKESH BHATT,Renowned Film Producer, President Film & Television Producers Guild

SANJAY TANDON, President, ISRA

PRADEEP JAISWAL, Director - Legal, Novex

ANKUR KALRA, Managing Director, Vibgyor Brand Services Pvt. Ltd.

Moderator:SABBAS JOSEPH, President, EEMA

5.45 pm: Fireside Session:EEMA & the Copyright Law: The Way Forward

ANKUR KALRA, Secretary, EEMA

ABHISHEK MALHOTRA, Founder, TMT Law

07:30 pm:Entertainment:EEMA’s Got Talent| SAJID-WAJID

Cocktails & Dinner

Day 2:03 May, 2016

The Grand, VasantKunj, Delhi

09:30 am:Registration | Tea & Coffee

10:00 am:National Anthem by school choir

Art is all about creativity. And age is not a limit. From tiny hands of kids to old, shaky hands, each can create a world of their dreams. They only need to know what, how and where. Whether music, theatre, painting, pottery or sculpture, every form of art can be fun if one has the interest. KALASTHALI, a Fine Art School in New Delhi, makes one such effort in helping people of all age groups identify their hidden talents and develop them into hobbies that shall not just make a better individual out of them but also be their source of joy.

10:10 am: EDC - International festival

The Indian youth has tasted blood with our homegrown festivals having hosted some of the best names from across the world in different genres of music and the experience gets better with each year. And yet there is a thirst to emulate the international festivals. The Electric Daisy Carnival or EDC as it is popularly known is the pioneer and the holy grail of festivals. What does it take to create a festival that draws global locomotion towards it? And steps up the pace with every edition.

JOHN BOYLE, Chief Growth Officer and Interim CFO, Insomniac

Moderator: VIJAY NAIR, National Executive Committee Member, EEMA

10:50 am:India Unimagined in a Connected World: A view into tomorrow

A world of Apps, communication messaging that awaits you as you travel; solutions that present themselves automatically when you face challenges… the impossible seems completely possible. On another front, the wireless framework of our country is re-imagineering itself. 4G, Jio and unlimited bandwidth that connect the metros, rural and hinterland are the emerging new order. Google is connecting us everywhere and to every piece of information or experience that exists. Where do events find themselves in this new “always connected” world? How can one make life in the connected world eventful? How can one use the connected world for brand engagement? What can the new India be? Google’s VP and Managing Director- South East Asia and India, shares with us his insights on India Unimagined… Welcome to the future!

RAJAN ANANDAN,Vice President & Managing Director of Google, South East Asia & India

Q&A with Sachin Talwar, Rattika Bhatnagar, Kanishk Singhaand Sid Ganeriwalla

11:20 am:Tea & Coffee(Served in-house)

11:20 am: IP Valuation Paradigm

ASHISH PHERWANI, Partner Advisory Services – Media & Entertainment, Ernst & Young LLP

11:30 am:Priceless Experiences: Case studies

Priceless experiences always make great stories to hear starting from the birth of an idea, its challenges and its final victory lap. Here are a few of India’s Intellectual Property success stories. Time to set an evaluation paradigm for future investors.

-Femina Miss India:ROHIT GOPAKUMAR

-Music IPs : JAIDEEP SINGH

-Jaipur Literature Festival:PREETA SINGH

-Mumbai Marathon:VIVEK SINGH

Moderator: Vijay Nair, Secretary, EEMA

12:20am: Marketing Revisited

Some define youth as a bunch of misfits and rebels, while some other describe them as happy-go-lucky with euphoric optimism. But, how do they see themselves? What catches their attention? What gets them to show some love? This year, MTV Insights Studio,had conversations with 11,000 youth across 50+ cities in India to understand how they behave, their attitude, apprehensions and aspirations. What they found intrigued them, and left them inspired. We welcome you to the experience the universe of the young.

Keynote: Insights into Youth Marketing

SUMELI CHATTERJEE, India Head- Marketing, Media & Insights, MTV India

Panel Discussion:

SUMELI CHATTERJEE, India Head - Marketing, Media & Insights, MTV India

MANU SETH, Senior Director, Marketing, HTC

Moderator:ATUL NATH, Executive Vice President, EEMA

01:20pm:Lunch

02:20 pm:ROY ZALTSMAN - Mind Reader

A world-renowned mentalist and a keynote speaker, whose amazing abilities keep audiences riveted from curtain to curtain.His electrifying mind-reading feats delivered with his humor, charisma and flair have captivated audiences Worldwide.Keep thinking only good thoughts, because today he will read YOUR mind.

02:50 pm:Blockbuster ideas…making them real

Simple ideas are made real…on reel.How do you conceive them, give them body and then breathe life into them? Mammoth-like research, a clear story, impeccable performances, tight editing, emotional and joyous music. And then the applause greets the story on reel, ‘Housefull’ boards go up at theatres and the box office jingles!What is the science and methodology? How does one create a blockbuster while others fail? How can one ensure that one always succeeds, or at least have the best chance to succeed?

KABIR KHAN, Award Winning Director - BajrangiBhaijaan and Kabul Express, EkTha Tiger, New York, Phantometc.

Moderator: MANDEEP SINGH, General Secretary, EEMA

03:45 pm:Smart Cities – Art Cities

Enhanced quality of life defines truly international cities be it London, New York, Singapore or Hong Kong. A key ingredient is access to arts and entertainment which defines the live-ability of a city…the happiness quotient of a city. As India moves forward with an ambitious plan to create a series of Smart Cities – Infrastructure & opportunities for Arts and Entertainment has to form an integral part in city planning.

Four of the finest minds come together in a conversation with EEMA

Keynote Address:

AMITABH KANT,CEO NITI Aayog and formerSecretary, Department of Industrial Policy and Promotion (DIPP) – Government of India

Panel Discussion:

AMITABH KANT, CEO NITI Aayog and formerSecretary, DIPP,Govtof India

ARUN MAIRA,Former Member of Planning Commission of India

MALVIKA SINGH, Advisor toCM of Rajasthan for Arts and Culture

VALSA NAIR SINGH, Secretary, Tourism and Culture, Govt of Maharashtra

Moderator: MICHAEL MENEZES, Member, National Advisory Council and Former President, EEMA

04:45 pmTea & Coffee(served in-house)

04.45 pmHealth / Safety / Risk Mitigation

The best of ideas and sleepless nights go down in vain if an event manager has not paid heed to the essentials of health, safety, risk mitigation, evacuation procedures.

We work in a challenging world, where technicians have very often only learnt on the job; due to non-availability of technology are working with outdated equipment; “earthing” of electrical connections is often done only after someone experiences a shock...the list is endless.

Can we get better? How can we improve our situation? Can we commit to the basic dos and don’ts that are needed for health and safety of our technicians, staff, guests, clients and the property that we occupy?

Keynote: Event Safety in India: What stops us?

VIRAF SARKARI,Director, Wizcraft International Entertainment Pvt. Ltd.

Panel discussion:

VIRAF SARKARI, Director, Wizcraft International Entertainment Pvt. Ltd.

MOHOMED MORANI, Director, Cineyug and Morani Fireworks

AVISHKAR TENDLE, Director,Natura Rigging

WARREN D’SOUZA, Managing Director, Sound.com

SHIBU CHELLAPPAN, Director, Pavilions & Interiors

RAJIV SUD, Director, New Variety Decorators

Moderator: SANJEEV PASRICHA, Former General Secretary, EEMA

05:45 pmVote of thanks to partners and guests

05:55pmInspirational Icons: Finding inspiration

Sanjay Dutt on Sanjay Dutt

Sanju for most and Baba for many – here is a chat with the man who is loved by all! Blockbusters, action roles, hero, anti-hero, and humanitarian work; all come easy to Sanju, as he lives his life from the heart.

Real stories and Reel stories have presented to the world two different persons…today, they come together.

SANJAY DUTT, Award-winning Actor, Indian Cinema

Moderator: ROSHAN ABBAS, Member, National Advisory Council, EEMA

06:45pmTeam Photograph

06:55 pmConference concludes

GUESTS LEAVE FOR SPOTLIGHT HONOURS AT VEDA

07:30 pmSpotlight Awards & Entertainment at Veda

Presentation of EEMA President’s Honour

Presentation of EEMA Spotlight Honours

Entertainment

Cocktails & Dinner

* invited to be confirmed

The session moderators may be changed nearer the event.