Strengthening Public Health Preparedness: Technology Enhanced Teaching
"Content and Channel Strategies for Cancer Information"
Ted Gansler, MD, MBADirector of Health Content for the American Cancer Society
April 22, 2004
Sponsored by
Centers for Disease Control and Prevention;
The RollinsSchool of Public Health of EmoryUniversity
The EmoryUniversitySchool of Medicine And
The NellHodgsonWoodruffSchool of Nursing of EmoryUniversity
What does it take for a national organization to keep information current, even on topics changing rapidly due to emerging issues, technology advances and new research? This is an important issue in an era of preparedness. Ted Gansler, the Director of Health Content for the American Cancer Society will present this lecture on what it takes for the ACS to keep current. Although ACS’ work does not primarily focus on emergency response or preparedness issues, they have much success providing up to date public and patient information via their website and call center. The presentation will be an overview of how the American Cancer Society uses its call center and website to provide information to patients and their families about topics such as treatment options, community-based services, and clinical trials.
Ted Gansler, M.D., M.B.A. is Director of Medical Content at the American Cancer Society (ACS). At ACS, Dr. Gansler provides medical and scientific oversight for assuring the accuracy of printed and electronic information products for patients, the general public, and health professionals, and is medical director of the ACS Continuing Medical Education program. He is editor of CA: A Cancer Journal for Clinicians, is among the editors (Kufe, Pollack, Weichselbaum, Bast, Gansler, Holland, and Frei) of Cancer Medicine 6th ed., and is managing editor of the ACS Clinical Atlas of Oncology series of books. Dr. Gansler is a graduate of DukeUniversity, University of Pittsburgh School of Medicine, and Georgia State University School of Business Administration, and completed a pathology residency and cytopathology fellowship at the University of Pennsylvania. Prior to joining the ACS staff, Dr. Gansler practiced cytopathology at EmoryUniversity, and is currently an adjunct associate professor of pathology at Emory.
Learning Objectives: By the end of this lecture, participants will be able to:
1. Identify the types of cancer information the American Cancer Society (ACS) has keep current, including cancer prevention, early detection, treatment options and survivorship;
2. Describe three strategies used by the ACS for development, acquisition, or electronic dissemination of information; and,
Explain the community-based services or clinical trial opportunities offered by the ACS.