The Georgia-Based Company Economic Project

The Georgia-based Company Economic Project

Objective: You are corporate recruiters for an important Georgia-based company. (Note: a “Georgia based company is one whose corporate headquarters is located in the state. For example, Home Depot is a Georgia-based company, while Lowe’s hardware is a company doing business in Georgia, but is based in North Carolina).

Imagine you will be addressing college students about to graduate and you are attempting to persuade them to apply for employment with your company. Your goal is to deliver a dynamic Power Pointpresentation to this audience in order to attract the “best and the brightest.” Your salary (grade) is dependent on appealing to top academic performers and the number of people you can attract. You will have 3-4 days in the lab to collect information and build your presentation. Become familiar with the Economic Terms Vocabulary handout before you begin this project!

Corporations/Companies:

AFLAC - insurance

Atlanta Life Financial Group- insurance

Chick-fil-A - restaurant

CNN – television station

Coca Cola - soft drink manufacturer

Cox Communications - media

Delta Airlines– global airline

Georgia Pacific – paper manufacturer

Genuine Parts Company -auto parts distributor

Home Depot - home improvement retailer

Southern Company - utilities

Turner Broadcasting Systems - media

United Parcel Service – shipping

Waffle House – restaurant

Any other Georgia-based company approved by your teacher

Organize your presentation as follows:

Title Slide: Company name and logo and your names (first and last)

Slide 2: History of the business, including the founders (entrepreneurs)

Slide 3: Major products/services – number of employees

Slide 4: Location of company headquarters

Slide 5: Location of company operations and international business, if applicable.

Slide 6: Yearly profit/sales from last year if available

Slide 7: Innovations that made the company more successful.

Slide 8: What kind of management skills is the company searching for in entry-level management positions

Slide 9: Why is this company the best company in which to go to work?

Slide 10: Information on this slide is your group’s choice. Add any additional information you feel

is interesting.

Extra touches: Create a jingle to help promote the idea of the company – the jingle should be included in your presentation and/or provide “giveaways” from your company; e.g., stickers, pencils, etc.

Project Tips:

An effective collaboration involves every member of the group to participate. It is essential that work is evenly divided. This project is divided into ten slides – 3 to 4 slides should be typed by each person in the group. If you group is smaller – divide the slide preparation in half.
Let your teacher know if you have a “planned” absence during the computer lab work days.
If a group member is absent, your group “must go on.” If they miss more than one day, they will be given an alternate assignment.
If your group is having any difficulties – REPORT this the day it is occurring. Waiting until the end of the project is not acceptable.
All project work will be completed IN CLASS!!
Paraphrase – don’t plagiarize.
Follow the pacing guide (time management) as close as practical.
Professional dress on your presentation day is a nice touch.
Practice your overall presentation!!

Pacing Guide: (this is a suggested pace…you may go ahead as needed)

Day 1:

_____ Set up your Power Point, give it a title and save the presentation to the shared drive under

your teacher’s name (be sure to save it to your class period). Each group will have two computers

in which to work – one for research and one to develop the presentation.

_____ Select one member of the group to be responsible for typing the first set of slides – every member of

the group helps with the research and information.

_____ Research your company and complete Slides 1-4.

**Power Points should consist of “bulleted” points. When presenting, use these bullets as your “talking points.” You may have a script or notecards to help when giving the presentation – you should NOT read from the Power Point!!

Day 2:

____ Rotate the daily responsibilities and complete Slides 5-8.

Day 3:

_____ Rotate the daily responsibilities and complete slides 9-10 to complete the presentation.

Day 4:

_____Rotate the daily responsibilities and complete any unfinished slides.

_____ Polish the presentation ~ add clip art, animations (remember too many actually take away from the

professionalism of your presentation), transitions, etc.

_____ PRACTICE your presentation.

_____ Everyone in the group needs to be responsible for the entire presentation.

Grading:

This project counts as a summative assessment. Each person will earn a group grade based on the overall quality of the Power Point and an individual grade based on presentation skills.

Sources:

You should use the company websites (below) or for much of the project requirements.

AFLAC

Atlanta Life Financial Group

Chick-fil-A

CNN

go to georgiaencyclopedia.org

Coca Cola Company

(scroll to bottom – “About the Coca-Cola Company”)

Cox Communications

Delta Airlines

Goggle “about Delta”

Georgia Pacific

Genuine Parts Company

Home Depot

Southern Company

Turner Broadcasting Systems

United Parcel Service

Waffle House

The Georgia-based Company Economic Project Grading Rubric

Group Members: Group Grade:

______, ______, ______

Power Point Presentation / Emerging / Developing / Proficient / Exemplary
Includes required information Correct number of slides / 2 / 3 / 4 / 5
Organized into “talking points” / 2 / 3 / 4 / 5
Clip art, transitions and animation / 2 / 3 / 4 / 5
Grammar and format / 2 / 3 / 4 / 5

Name______Individual Grade:

Presentation Skills / Emerging / Developing / Proficient / Exemplary
Voice volume and clarity / 2 / 3 / 4 / 5
Overall level of preparedness / 2 / 3 / 4 / 5
Eye contact w/audience / 2 / 3 / 4 / 5
Overall energy level / 2 / 3 / 4 / 5
Overall comfort level / 2 / 3 / 4 / 5

Name______Individual Grade:

Name: ______Period: ______

Presentation Evaluation Form

Group 1
Company Name
Group Members:
Quality Key / 1: Needs Improvement 2: Satisfactory 3: Very Good 4: Exceptional
Quality of Presentation
Presenters were prepared and knowledgeable.
Ability of the presenters to speak directly to the audience – not reading from the screen.
Energy level of the presentation (was it persuasive?)
Overall quality of the Power Point (visuals, grammar, content)
Rate this company of how likely it would be for you to apply for a position after graduation (circle your choice)
1: not likely at all 2: somewhat likely 3: highly likely
In this space, write a brief explanation to support your rating above. Explain why this company would or would notbe a good fit for you upon graduation. Provide specific evidence from the presentation to support your position.
______