The Folded Napkin
IFSEA Headquarters
8155 Briar Cliff Drive
Castle Pines North, CO 80108
ifsea.com
IFSEA 2008 Selling Programs and Sponsor Benefits
Contact Karl Insani for Selling Program Information
General Benefits-
IFSEA provides REAL marketing not just a contribution! Read on for details
Market message to 2,500 members
106th year of Association
Members loyal and supportive of their Association
Hospitality members represent locations with food purchases of $3 Billion
(IFSEA Marketing estimate for 2008 by the Resource Center)
Military members and affiliated staff food purchases estimated at $2 billion annually
(IFSEA Marketing estimate for 2008 by The Resource Center)
Purchases of equipment, cleaning supplies, administrative supplies, printing commensurate with food purchases
Create complete marketing program or add to existing strategy. Multi media opportunities to reach this buying power include
- Advertising- website, email, e-newsletters, HOTLINE magazine (printed)
- Face to face presentations: Scheduled just for YOU, at Annual Meeting, Annual Enlisted Aid Awards, Annual Military Culinary Competition
- IFSEA presentation for the sponsor during any event above (see Meeting in a Box)
- Advertising specialties distributed by IFSEA- mail with literature
The difference with IFSEA sponsorship is we help you sell AFTER the event—
All Year long
Ask for details. Our goal is your repeat business. This happens only when you see more product sales.
Prices listed are standard prices. IFSEA Sponsors eligible for additional discounts.
IFSEA 2008 Selling Programs and Sponsor Benefits continued
Contact Karl Insani for Selling Program Information 702-399-3514
IFSEA 2008 Selling Programs
IFSEA Website Ads*
Prices based on 30-day insertion$300
Infusion E Newsletter*
Monthly electronic newsletter. Each insertion with camera-ready copy in color
¼ page$200 (six for $900)
½ page$300 (six for $1200)
HOTLINE Magazine*
Ad SizeB&WColor
Full Page$1000$1400
Double Page$1600$2300
½ page$700$900
Business Card$300$400
*Discounts for media purchases (Web, Infusion and Hotline) Annual combined purchase of $6,000 receive discount of $1,000 applied to any IFSEA Selling Program except Advertising Specialties; combined purchase of $3,000 receive $400 discount; Combined purchase of $1,500 receive $150 discount
Contact Karl Insani for Selling Program Information
Mailing List Rental (subject to current availability)
One time use only
Pressure Sensitive labels$250
Emailed file$225
IFSEA Advertising Specialty Program
Today you use items to advertise and market. Examples include pens, clipboards, stress balls, magnets, clothing such as jackets, shirts, caps etc. The list is endless and all supplied by IFSEA in an arrangement with TRC. Any item you currently purchase for advertising and marketing you should buy through IFSEA.
We guarantee you will NOT pay any more than from your current supplier or we will not take the order!
In addition, each dollar you spend gives you credit towards any IFSEA Sponsorship! Minimums apply.
This Program cost you NOTHING and brings you two important benefits. First, your support of IFSEA recognized as if you were giving a cash donation. Second, you receive points that provide discounts on IFSEA Sponsorship.
To kick off your IFSEA Advertising Specialty Program new Sponsors receive a 30 day Website Banner Ad FREE when total purchases reach $3,000. That gives you a $300 bonus to start now!
Check your advertising specialty orders and you will see a $3,000 purchase is not large at all! After your initial Bonus website ad, we will discuss ways to use your points from this program. Call to discuss today. Finally, a way to spend a dollar twice!
Time of purchase program
If you sell equipment or service, timing is critical to new sales. Knowing when that piece of equipment will be replaced or additional new equipment purchased is critical information. Call and discuss how IFSEA can tell you when customer purchases are considered.
Contact Karl Insani for Selling Program Information
IFSEA Market Research
Market Research is expensive! However, the benefits are well worth the investment. Whether your company is large or small IFSEA will conduct market research customized to fit your need at costs WELL below Market Research firms.
Each research program customized to your need so prices quoted after we discuss your needs and submit a proposal. Using IFSEA will dramatically increase quantity and quality of your response.
IFSEA market research available for as little as $750! A market research firm will not even consider anything below $5,000.
Live Example- Just completed a research project. Sponsor received quotes of $90,000 to $103,000 from Market Research firms. Sponsor paid IFSEA $18,000 for the project!
Without good current market information you are selling blindfolded!
Large companies- this is the bargain for being associated with IFSEA. You will be surprised at the quality and low price
Small companies- now real market research is affordable for you
Good research provides valuable market information
What competitive features stop customers from buying your products (package, price, ingredients, policies)
Ask customers before investing in a new concept
Do your internal policies cost you sales
Pre launch product panel (ever introduce a dude? Costly)
Stop!
Before reading the Annual Meeting Sponsorships be reminded of the IFSEA Difference
The difference with IFSEA sponsorship is we help you sell AFTER the event—
All Year long
Ask for details. Our goal is your repeat business. This happens only when you see more product sales.
Contact Karl Insani for Selling Program Information 702-399-3514
2009 Annual Meeting in Atlanta Sponsorship Opportunities (full and partial sponsorships available)
IFSEA Black Tie Awards Dinner
Estimated Attendance 300$10,000
IFSEA Black Tie Military Awards Dinner
Estimated Attendance 700$18,000
Chairman’s Welcome Reception
Estimated Attendance 400$7500 without decorations or band
Leadership Accolades Luncheon
Estimated Attendance 200$5000
Bistro Challenge $15,000
Big success in Denver. You present your products! You work with session leader for maximum selling exposure
Café IFSEA
Coffee Break Station opens before sessions, at breaks open for 3 days
Station $6000 only members can use the station
General Session
Estimated Attendance 400$1500 per session
Contact Karl Insani for Selling Program Information
Note concerning attendance: The 2009 IFSEA Annual Meeting is the most ADVERTISED and PROMOTED Meeting in our
105-year history. Estimated attendance shown does NOT factor in the increased promotion.
Breakout Sessions (Sessions with paid speakers require a set price. Ask for details)
You have a three-minute presentation
You choose the Session$8.00 per attendee
Product Demonstrations
Take up to 20 minutes. These will be listed on the program as attendance choices
Up to 30 attendees$750
Over 30 attendees add $20 per attendee. When scheduled as an agenda session price subject to change
Exhibit Booth Overtime
We will open Exhibits for extra hours but the number of Exhibitors will be limited to twenty.
Two hours Overtime$400
Café IFSEA for Booth Overtime
Two hours by your booth$500
Public Ice Carving
A hit with all Members Carved during IFSEA Dinner Reception
Ice, Carving and presentation$3,000
Huge marketing opportunity ask Karl for details
Contact Karl Insani for Selling Program Information
Tote Bags
Distributed at Registration$7000
Badge Holders$3000
Lanyards with your name$3000
Conference Pens$3000
Includes Meeting identification and your two line message, distributed at registration
8 ½ X 11 lined pad for meeting notes$3000
25 sheets per pad, IFSEA logo and meeting date, your name and two line message, distributed at registration
Literature spread$1500
You supply one page two-sided literature; we place on seats of before education sessions
You and IFSEA Branch Hospitality Suite
This is an annual competition. The ‘winning’ Branch, second and third place receive Awards. All the Branches and attendees have fun! Many Branches utilize students to create their theme and hold games during the Hospitality Suites.
Hospitality suite sponsor $2000 plus cost of refreshments you control refreshments
Only Hospitality Suite Sponsors permitted to have Hospitality suites
Contact Karl Insani for Selling Program Information 702-399-3514
Photo Booth
Can be set up at any function. Your personnel assist with moving people through the line and receiving their photo. This is a smash hit with lots of promotional opportunity with many Members.
Includes backdrop of Annual Meeting, camera, photographer and program manager. This is advertised to Members before the Meeting.
Photo Booth per hour$800
Each additional hour$400
Film and Photo holders are extra
Meeting Tool Kit
Great Door Opener. We video and audio record each session. You purchase the CD of the session that includes speaker handouts for distribution. Your sales people can take this to interested customers and hold a presentation with an IFSEA meeting Session! $2000 and up per session
______
All levels of Sponsors have priority on a limited selling program (I. E. to sponsor an educational session at annual meeting) over non-sponsors. If two sponsors request the same sponsorship, highest-level sponsor determines award of sponsorship.
Sponsor awards and selling programs are subject to individual approval by the President of IFSEA. IFSEA will make every attempt to deliver the selling program and sponsor benefits as described but cannot guarantee delivery
Contact Karl Insani for Selling Program Information
IFSEA Sponsor Levels
Levels determined by annual dollar committed contributions. All selling programs included except advertising specialties. Sponsors can qualify for only one level per year. Sponsor Levels and selling programs are subject to individual approval by the President of IFSEA. IFSEA will make every attempt to deliver the selling program and sponsor benefits as described but cannot guarantee delivery
Medal of Honor$25,000
Four Medal of Honor complimentary registrations at Annual Meeting; $2000 discount on selling programs except advertising specialties; if you exhibit at the annual meeting you have first choice of booth location with other Medal of Honor Sponsors. Medal of Honor sign for your Exhibit. Recognition on website, in Hotline and at Annual Meeting for one year
Medal of Distinguished Service$15,000
Two Distinguished Service Complimentary registrations at Annual Meeting; $1000 discount on selling programs except advertising specialties; if you exhibit at the annual meeting you have first choice of booth location after Medal of Honor level with other Distinguished Service Sponsors .Medal of Distinguished Service sign for your exhibit. Recognition at next Annual Meeting
Medal of Service$10,000
One Medal of Service half price registration at Annual Meeting. $500 discount on selling programs except advertising specialties; if you exhibit at the annual meeting, you have first choice of booth location after Medal of Honor and Distinguished Service Sponsors with other Medal of Service Sponsors. Medal of Service sign for your exhibit. Recognition at the Annual Meeting.
Patriot$5,000
Discount of $200 on selling programs except advertising specialties. If you exhibit at the annual meeting, you have choice of location with other Patriot level Sponsors before non-Sponsors. Patriot sign for your exhibit. Recognized at the annual meeting.
All Sponsor Levels name badges for Annual Meeting include a ribbon indicating Sponsor level. In addition, they receive preferential seating at any meal function they attend at the Meeting.
Contact Karl Insani for Selling Program Information
IFSEA Selling Programs and Sponsors KI Revised 100208 page 1 of 9