For Immediate Release
A Dream in Black and White:
The Digital Photo Print on Ilford Baryta Paper
Now Available at WhiteWall for the First Time: Digitally-Exposed Baryta Prints
Berlin, Germany — July 1, 2014 — Good news for fans of black-and-white photography: WhiteWall is expanding its product portfolio with photo prints on high-end Ilford Baryta Paper. For the first time, with the help of a unique machine tailored to the specific needs of this premium paper, the professionals’ photo lab has succeeded in bringing precise laser exposure and traditional, photo-chemical black and white development together in an automated process. Thanks to this sophisticated process, prints on baryta are now available, even in large formats that meet customers’ specifications to the inch. On the website WhiteWall.com, it is merely a snap to transform color photos into black and white pictures.
The difference between conventional photo papers and Ilford’s baryta paper is the layer of barium sulfate, also known as baryta. As the most enduring of photo materials, it is usually reserved for especially high-end works due to the sheer amount of manual work it requires. First, using a LightJet laser exposure system, the image is exposed onto the baryta paper. Next comes the silver-halide developing, which is followed by the fixing process. Furthermore, the additional washing and special air-drying are done by hand, requiring an experienced lab technician to manage the process every step of the way.
The paper combines rich white-and-black tones to make contours particularly detailed. Due to its great tonal range, professionals value this high-quality material. Thanks to the natural brilliance of the baryta layer, neither brightening nor lamination is necessary — the slightly textured surface will not lose its luster, even after many years. The 315g/m² paper is available for formats from 3½”x3½” up to 39⅜”x39⅜”.
About WhiteWall
WhiteWall is a brand owned by Berlin-based Avenso GmbH, which has operated the photo lab as well as the WhiteWall.com online service since 2007. Photography hobbyists and professionals around the world rely on WhiteWall’s exceptional quality. With its LUMAS brand and its over 30 galleries around the world
(1 in the US), Avenso GmbH has been democratizing the art market for ten years through its hand-signed art editions by renowned international artists. All of Avenso GmbH’s photographic works and products are exclusively produced in, and shipped from, the WhiteWall photo lab in Frechen, Germany, just outside of Cologne.
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PRESS CONTACT
For more information and print-ready images, please contact:
Marieke Goethe Lou Desiderio
Director Public Relations Synergy Communications
Avenso GmbH — WhiteWall
Ernst-Reuter-Platz 2 917-627-0912
10587 Berlin, Germany
+11 49 30 46722 256
www.whitewall.com
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