The Art of Luxury Branding

The Art of Luxury Branding

Russia

Mark Ritson

Mark Ritson has a Ph.D. in Marketing and has been a faculty member at some of the world's leading business schools. He has taught MBA courses and executive education courses at LondonBusinessSchool, MIT Sloan, the University of Minnesota and the University of Melbourne in Australia - where he is an Associate Professor of Marketing. He is an acclaimed MBA instructor having won the teaching prize at all three of his last schools: LBS (2002), MBS (2008, 2009), MIT (2009).

Mark has worked extensively as a consultant for some of the largest brands in the world. His former clients included McKinsey, Adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Ericsson and WD40. For eight years he has also served as advisor and in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy. In a recent national survey in the UK he was voted one of the country's most admired marketers.

An avid writer, his column on branding has appeared every week for the past 8 years in London's leading trade magazine Marketing and in 2009 won him Columnist of the Year in the British press awards. His more scholarly publications include articles published in Sloan Management Review, Harvard Business Review and the Journal of Consumer Research. Ritson won the 2000 Ferber Award, one of the most prestigious prizes in Marketing, for his Ph.D dissertation on the social uses of advertising. His research on pricing was also cited in the acceptance speech of the winner of the Nobel Prize for Economics.

Mark began working with LVMH in 2002.

Ian Hardie

Ian Hardie is Group International Training Director for LVMH, Moet Hennessy Louis Vuitton.

In his previous role as Associate Dean of Executive Education at London Business school he was responsible for the School’s portfolio of open and custom programs and served on the School’s Management Committee. He was at the School between 1997 and 2007

Ian began his career in the manufacturing and defense sectors, first with the Dowty Group, then with major account sales at ICL. He took a business management degree at AstonUniversity in Birmingham. Ian moved on to ASE, a UK-based IT consulting firm, then was Commercial Director of the University of North London’s business school.