Name: ______ID:______

Test 3: Chapters 10-14

  1. Sally is a production manager and has decided that grouping machinery and equipment according to their functions works best at her company. What layout would her company be using?
  2. Process
  3. Product
  4. Fixed
  5. Customer-oriented
  1. The production facility for a large space shuttle would probably be organized according to a ______layout.
  2. Customer-oriented
  3. Process
  4. Fixed
  5. Product
  1. Which of the following situations would present a challenge for a just-in-time (JIT) investment system?
  2. Vendor managed inventory
  3. Sudden increase in demand
  4. Increase in the number of suppliers
  5. Long-term relationships with suppliers
  1. Best Buy vendors ship merchandise directly to the store according to what they believes the store will need. Best Buy is utilizing:
  2. Inventory control
  3. Perpetual inventory
  4. Vendor-managed inventory
  5. Production Control
  1. Elijah is a warehouse production manager and has been assigned several different projects with different time lengths over the next few months. In order to have an at-a-glance chart of all production times, Elijah has created a(n) ______chart/ diagram.
  2. GANTT
  3. ISO
  4. PERT
  5. FMS
  1. The goal of ______is for companies to eliminate virtually all defects in output, processes and transactions by roughly 99.9%
  2. Effective production process
  3. Production management
  4. Six Sigma
  5. Error capture systems
  1. The utility that is created when a salesperson at a car dealership completes the sales contract is ______utility.
  2. Place
  3. Form
  4. Time
  5. Ownership
  1. A Wisconsin sporting goods store that sells fishing rods and licenses at the start of each sport fishing season is creating ______utility.
  2. Place
  3. Form
  4. Time
  5. Ownership
  1. Local officials in a mid-size town used ______marketing to convince major businesses to move to the area, including advertisements that emphasized low tax rates and accessible transportation.
  2. Organization
  3. Place
  4. Cause
  5. Event
  1. The marketing of a social concern or issue such as preventing child abuse is known as ______marketing.
  2. Place
  3. Cause
  4. Person
  5. Organization
  1. An organization’s ______is the group of potential customers toward whom it directs its marketing efforts.
  2. Marketing demographic
  3. Target market
  4. Market segment
  5. Product market
  1. Joe is developing the marketing mix for his company’s new line of power tools. A brand name, price, and distribution system have been decided. Now Joe is concentrating his efforts on developing the best advertising plan for the production line. The advertising plan is part of Joe’s ______strategy.
  2. Production
  3. Pricing
  4. Promotional
  5. Product
  1. Census data are ______and ______data for marketing researchers.
  2. External; primary
  3. Internal; primary
  4. Internal; secondary
  5. External; secondary
  1. All of the following are methods of segmenting the business market EXCEPT:
  2. Psychographics
  3. Demographics
  4. Geographic
  5. End-use
  1. Items that consumers purchase frequently, immediately and with little effort are called ______products.
  2. Convenience
  3. Shopping
  4. Specialty
  5. Capital
  1. Which classification of business goods is usually consumed over a long period of time and usually involves large sums of money?
  2. Convenience items
  3. Capital items
  4. Installation items
  5. Expense items
  1. When XYZ company purchases pens for everyday use, it is purchasing ______.
  2. Expense items
  3. Component parts
  4. Raw materials
  5. Supplies
  1. Sharper Image’s collection of high tech gadgets and electronic equipment encompasses the company’s ______.
  2. Product mix
  3. Product cluster
  4. Product line
  5. Distribution strategy
  1. A product line is a group of ______products marked by physical ______.
  2. Related; similarities
  3. Unrelated; similarities
  4. Related; differences
  5. Unrelated; differences
  1. In which stage of the production life cycle do sales reach a saturation level, making further sales expansion difficult?
  2. Maturity stage
  3. Growth stage
  4. Introductory stage
  5. Decline stage
  1. Nike is an effective brand name because it ______.
  2. Is easy to remember, pronounce, recognize
  3. Accurately describes the product
  4. Has been around for decades
  5. All of the above
  1. When Publix has its own line of detergent next to Tide, it is a ______brand.
  2. Individual
  3. Private
  4. Manufacturer
  5. Family
  1. Betty Croker company uses a(n) ______brand to market the company’s entire line of food products, including cake mixes, spatulas, and other items.
  2. Family
  3. Private
  4. Individual
  5. Distribution
  1. Luis wants a particular brand of golf ball, but his local pro shop is out of stock. Instead of buying a substitute, Luis goes home and orders his preferred brand online. Luis is at which stage of brand loyalty?
  2. Brand awareness
  3. Brand insistence
  4. Brand preference
  5. Brand recognition
  6. Which of the following approach is used by computer manufacturers such as Apple?
  7. Intensive distribution
  8. Selective distribution
  9. Exclusive distribution
  10. Scrambled distribution
  1. Lee purchased a new PC from Dell Computer’s website. He purchased this product via a (n) ______.
  2. Direct distribution channel
  3. Indirect distribution channel
  4. Wholesaler
  5. Retailer
  1. Integrated marketing communications would include all of the following EXCEPT ______.
  2. Direct mail
  3. Sales promotions
  4. Public relations
  5. Distribution
  1. Which of the following manufacturers would likely spend more on personal selling than on non-personal selling?
  2. Johnson & Johnson, Band-Aids
  3. General Mills, Cheerios
  4. Boeing, 737 jetliners
  5. Toshiba, Blue ray players
  1. In the movie, The Social Network, the character of Mark Zuckenberg is featured wearing products by GAP and the North Face. This is an example of ______.
  2. Trade promotion
  3. Institutional advertising
  4. Creative selling
  5. Product placement
  1. Companies that provide ______for NASCAR teams are eager to spend millions in exchange for a direct association with the biggest US spectator sport.
  2. Public relations
  3. Sponsorships
  4. Specialty advertising
  5. Product advertising
  1. A pushing promotional strategy is ______
  2. designed to promote one item at a time and place it near the location of the actual purchase decision
  3. designed to encourage consumers to ask for the product if the retailer does not carry it
  4. primarily used when goods or services are marketed to the ultimate consumer
  5. designed to market the product, product line, or service to wholesalers and retailers and then to the consumers
  1. When a pharmaceutical company uses the phrase “ask your doctor” in its ads, the company is using a ______strategy to appeal directly to the public instead of physicians alone.
  2. Public relations
  3. Pulling
  4. Pushing
  5. Sales promotion
  1. Wal-Mart’s pricing objective is based primarily on ______while a premium jewelry store’s pricing objective is focused on ______.
  2. Profitability; prestige
  3. Profitability; profitability
  4. Volume; prestige
  5. Volume; profitability
  1. Which of the following statements regarding price and quality is supported by research?
  2. The higher the price, the greater the sales volume
  3. Consumers’ perception of product quality is related closely to the item’s price
  4. Perception of quality has no relationship to price
  5. Quality and price always go hand in hand.

GEB1011 Test 3: Chapters 10-14Page 1