GRAHAM COWLING

Tel: 303-860-9634118 South Emerson Street Denver, Colorado 80209email:

PRODUCT & PORTFOLIO MARKET MANAGEMENT

Result-drivenprofessionalwith diversified experience in both global and start-up companies. Concept to market know-how with proven ability to conduct in-depth research, understand competitive environment, generate comprehensive plans with challenging goals to deliver effective marketing strategies to drive and achieve sales revenue targets.

SPECIALTIES

Upstream and Downstream Global Marketing - Product Management - Product Development - Project Management.

Market Research - Business Case Development - Market Strategies –Product Commercialization - Product Roadmap and Lifecycle Planning - Market Launch - Collateral Development - Website and Social Media Design and Content.

SELECTED CAREER HIGHLIGHTS

  • Improved product quality and consumer satisfaction through Post Market Surveillance proactive reporting.
  • Maximized sales revenue potential leveraging US Government demographic and clinical data into marketing plan.
  • Increased 20% sales meetingsduring a marketing campaign by analyzing results and adjusting tactical approach.
  • Enhanced product growth 36% by fostering a key business partnership and leveraging customer ambitions.

PROFESSIONAL EXPERIENCE

EVOLVE - MD MARKETING MANAGEMENT. Denver, ColoradoOct 2013-Present

Medical Device Marketing and Product Management Consultant.

Supporting the commercialization of medical devices inmarket research, market strategic planning and product launch readiness

ZYNEX, INC. Lone Tree, ColoradoMay 2012-Aug2013

Marketing Manager, Medical Device - Blood Volume Monitor, Sleep Diagnostic and Electrotherapy Equipment.

Commercialization and product launch of capital equipment withupstream and downstream marketing activities.

  • Compiled in-depth market research supportingcommercialization strategy, product roadmap and business case reports.
  • Formulated3 strategic business caseoptions with a 5-year foresight for entry into US and European markets.
  • Maximized sales revenue potential leveraging US Government demographic and clinical data into marketing plan.
  • Reduced product development time by compiling a competitor technology and product specification matrix and database.
  • Improved product reimbursement coveragevalue by researching and recommending additional monitoring capabilities.
  • Initiated surgeon development team and focus group confirming product design and product development opportunities.
  • Generated 25% qualified sales leads by developing and leading a cross functional team in preparation of a product launch.
  • Increased 20% sales meetings during a marketing campaign by analyzing results and adjusting tactical approach.
  • Managed the development, production, and distribution of technical and promotional materials by working with internal creative teams & external production vendors.
  • Expanded company image, and product visibility with improved website, online store offerings and social media messaging.

LANX, INC. Broomfield, ColoradoMar2008- Aug2010

Marketing Product Manager, Medical Device - Spine Implant Systems and Bone Augmentation Products.

Product launch andpromotions supporting customer adoption and sales revenue growth in the U.S. and European markets.

  • Improved communication withexecutive and launch team by introducing a unique product launch plan ‘health’ report system.
  • Enhanced product performance and acceptance by organizing KOL and surgeon feedback into engineering product design.
  • 30% increase in sales revenue attributed to training, motivating and supporting asales force (32) duringa product launch.
  • Improved product quality and consumer satisfaction through Post Market Surveillanceproactive reporting (ISO 13485:2003).
  • Acted as the primary product liaison to 5 Regional Sales Managers accountable for meeting sales revenue and growth goals.
  • Drove sales revenue by optimizing the use of surgical sets by developing sales tools to assist in product demonstrations.
  • Managed upstream and downstream marketing disciplines for 11spine implant systems and 6 biologic products.
  • Lead the development of corporate website via SEO, navigation and content value maximizing company/product visibility.
  • Reduced time-to-market (12 wks) and cost ($20K) by leading thedesign, development and introduction of product packaging.
  • Succeeded under pressure (6 months) translating marketing collateral and product labeling for entry into the European market.

C5 MEDICAL WERKS, Denver, ColoradoOct 2007-Nov 2007

Consultant - Market Research, Medical Device – Dental Ceramics

Gathered information to assess market size, competitor market share, and growth forecasts for US and European regions. Analyzed information to formulate market entry strategies and presented market research summary to company president.

DENTSPLY FRIADENT CERAMED, Lakewood, ColoradoMar2003- Sep 2007

Marketing Product Manager, Medical Device –Ankylos Dental Implant System (2004-2007)

North American product launch driving market share, managing product promotions and logistics with European manufacture.

  • Generated 7% of company total annual sales (2004) in just four months after implementing an effective market launch plan.
  • Increasing product growth 36% ($6 million) by nurturing a key business partnership and leveraging customer ambitions.
  • Drove a 40% increase in website visits with improved esthetics, navigation, search engine optimization and value of contents.
  • Conducted product sales training with specific focus on strategic selling; uncovering clinician and patient values and needs.
  • Resolved a customer complaint and discovered both a communication need and business opportunity to improve patient acceptance to doctor’s treatment plans.
  • Improved product handling skills and system acceptanceby developing and implementing a “laboratory Initiative” program.
  • Increased international profile of company and product through international journal advertisementcampaign.
  • Improved customer service by delivering custom product presentations to address individual needs.

Associate Marketing Product Manager, Dental Implants and Bone Augmentation (2003-2004)

Managed marketing projects and events supportingthe Marketing Director and two Product Managers.

  • Managed changes to marketing collateral ensuring sign-off, releasing and timely delivery of printed materials.
  • Saved over $5,000 by negotiating improved advertisement rates.
  • Enhanced corporate image by organizing and managing regionaland national trade shows and education events.

HYPERCAR INC., Basalt, ColoradoApr 2001 – May 2001

Consultant - Product Development and Cost Structuring - Light-Weight Composite Vehicle Technology

Collated and presented an insight to the automotive product development process to a start-up company providing invaluable information to adjust strategies and allocation of limited resources.

FORD MOTOR COMPANY, Denver, Colorado and Dearborn, Michigan Mar 1993-Apr 2001

Product Development Engineer, New Product Integration/Vehicle Engineering, Denver, Colorado(1999-2001)

Compiled risk analysis for product changes. Managed test and development plans supporting new product introductions.

Product Development Engineer, Test and Development Planning, Dearborn, Michigan (1995-1999)

Developed and managed four-year, 60 vehicle test and development plan supporting a complex commercial vehicle program.

Product Development Engineer, New Vehicle Integration, Dearborn, Michigan (1994-1995)

Compiled risk analysis and developed product development cycle plan with reduceddevelopment time and cost.

Engineering Liaison & Production Planning Engineer, Light-Weight Vehicle Program, Dearborn, Michigan (1993-1994)

Primary liaison between Engineering and suppliers producing a prototype vehicle design and production lay-out plans.

INTERNATIONAL AUTOMOTIVE DESIGN, Worthing, United Kingdom1985-1993

Sales Estimator / Project Coordinator supporting the manufacture and development ofPrototype Vehicles.

TKR INTERNATIONAL, Welwyn Garden City, United Kingdom1984-1985

Aircraft Panel Development and Production

ASTON MARTIN LAGONDA, Newport Pagnel, United Kingdom1983-1984

Aluminum Body Panel Development for Production of Luxury Sports Cars

GENERAL MOTORS – VAUXHALL MOTORS, Luton, United Kingdom1978-1983

Engineering Apprentice – Engineering Experimental and Development Department

EDUCATION AND PROFESSIONAL DEVELOPMENT

4-year Engineering Apprenticeship, General Motors - Vauxhall Motors Ltd. United Kingdom

Engineering Technology - Luton Technical College of Higher Education, United Kingdom

Project Management Certificate Program - Colorado State University

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