“Director, Global Marketing”

(Troy, MI or Harrisburg, PA)

Company Overview

TE Connectivity (NYSE: TEL) is a $14 Billion world leader in connectivity. The company designs and manufactures products at the heart of electronic connections for the world’s leading industries including Automotive, Energy and Industrial, Broadband Communications, Consumer Devices, Healthcare, and Aerospace and Defense. TE Connectivity’s long-standing commitment to innovation and engineering excellence helps its customers solve the need for more energy efficiency, always-on communications and ever-increasing productivity. With nearly 90,000 employees in over 50 countries, TE Connectivity makes connections the world relies on to work flawlessly every day.

Transportation Solutions is a $6.8Billionsegment within TE Connectivity with 20,000 employees, and consisting of four main businesses: Automotive, Industrial and Commercial Transportation, Global Application Tooling and Sensor Solutions.With manufacturing organizations around the globe, the organization is dispersed across the Americas (primarily the U.S. and Mexico), EMEA (primarily Germany) and Asia Pacific (primarily Japan, Korea, and China).Their business is looking for strategic leaders who can envision and shape the future, are driven to execute a plan to get there, and can energize and develop the talent in the organization along the way.For more information, visit

(5-Year Stock Performance)

© 2014 Wiser Partners, LLC

TE Transportation Solutions ~ “Director, Global Marketing”Page 1 of 5

Functional Transformation

While TE Connectivity has become a global powerhouse in the power and data “connection” business, Marketing has not been a core, functional driver of that success.Until now.The company recently made the strategic decision to create and deploy a sophisticated, global Marketing machine to power better branding, better communications, and better business decisions, in an effort to keep TE Transportation Solutions out-front, as the market leader.

Position Overview

This new “Director, Global Marketing” will be a critical driver of this success, working closely with the CMO to lead the Transportation Solutions segment through a go-to-market transformation.As a key leader on the TE Transportation Solutions Global Marketing team, the “Director, Global Marketing” is responsible for developing and delivering compelling, customer-centric Marketing communications, programs and initiatives that drive business results and deliver against global Marketing goals.In addition, this role is also responsible for managing brand standards and brand development, and as a member of the global Marketing leadership team, the role will contribute to the overall global Marketing vision and strategy for Transportation Solutions.In TE’s high-touch customer environment, the successful Director, Global Marketing will also appreciate and ensure flawless execution of every detail required to succeed.The position will report directly to the Chief Marketing Officer for Transportation Solutions and will manage a small team of Marketing professionals.This new Marketing leader will thrive in a global team environment, collaborating with Marketing colleagues around the world and supporting the delivery of Marketing excellence.

Scope of Responsibilities

  • Brand Stewardship – Serve as a passionate steward, advocate and global gatekeeper for the brand.Purview includes developing templates and other materials and ensuring governance and compliance with Brand Standards, Visual Brand Identities, etc. Create, optimize and implement governance processes and associated SOP’s. Develop and execute necessary training for TE Transportation Solutions employees, and partners, in order to ensure support and compliance to the Brand Standards. Liaise with key Marketing counterparts around the world,to regionalize and support the global standards.
  • Communications Strategy – Lead development of an integrated Communications Strategy (the “what” that is to be communicated) based on the brand positioning, defined business and Marketing objectives, the competitive situation, and a deep understanding of key customer needs, and expectations across product lines, channels and vehicles. Ensure alignment across the business to ensure consistency in how the brand is positioned and communicated across all market segments, channels, vehicles (both offline and online).
  • Communications Content – Lead and collaborate with internal Transportation Solutions colleagues and external Agency resources to ensure all customer touch points and vehicles (e.g., advertising, public relations, internet display, web site, promotion, direct mail, Sales collateral, trade shows and events, etc.) embrace and reflect the essence of the brand, and its respective Communications strategy. Partner to ensure that all communications are integrated effectively, produced efficiently and drive business results.

Scope of Responsibilities continued

  • Strategic Planning – Partner with, and support the CMO with strategic planning, brand and Marketing planning, and the annual budgeting processes, that help deliver short-term and long-term business and financial objectives.
  • Functional Leadership & Development – Help build and shape a highly-effective, world-class Brand Marketing capability by hiring, training, and motivating staff, both internal and external (as needed). Nurture a collaborative and customer-oriented Marketing community, cross-functionally, within Transportation Solutions.Help to establish all Marketing processes, measurements, information systems, etc., that are needed to enable the overall Brand function to operate efficiently and effectively.

Performance & Success Measures

The performance dashboard for Marketing is being constructed right now, and this new hire will have input on his/her own performance metrics.At this point, general deliverables are:

  • Revenue growth and EBITDA targets
  • Brand Health metrics (Awareness, Preference, Key Attributes)
  • Marketing Efficiency & Effectiveness across multiple communications channels/vehicles
  • Customer Satisfaction Scores (NPS)
  • 360-degree feedback from internal teammates; external customer feedback

Reporting Relationship(s)

The new “Director, Global Marketing” will report to the Chief Marketing Officer for Transportation Solutions, Ms. Maria Davlantes.Maria is a senior executive with twenty years of Marketing, General Management and Strategy experience across both start-up and established companies. She has successfully implemented growth strategies and launched new businesses, and has worked in Retail, Business and Consumer Marketing, as well as in the US, UK and across Europe. Previously, Maria served as SVP and Chief Marketing Officer of Interface, Inc., overseeing the company’s global Marketing and Communications agenda.Prior to Interface, she wasSVP of BP, P.L.C., where she helped define and deliver the company’s Marketing agenda, and led Marketing and Offer Development for BP’s Global Retail business. Her previous experience also includes serving as a VP and member of the leadership team of a successful U.K. e-commerce start-up, consulting on Marketing and Strategy issues with McKinsey & Company, and Marketing Management roles at a leading upscale Direct Marketer and Retailer of Women’s Fashion and Home Furnishings.Maria earned her MBA in Marketing and International Business from the Kellogg School of Management at Northwestern University. She also holds a B.S. in Communications from Northwestern, and studied Politics, Philosophy and Economics at Oxford University.

Key Internal Operating Relationships

This position will have at least three (3) direct reports (Creative Services team), initially, but additional resources may be added as the business and the TE Transportation Solutions Brand Marketing team scales its operations. As mentioned previously, there is also some flexibility around how this role will be defined, which could impactstaffing under this new Marketing leader, at the outset. There will also be external resources (agencies, consultants, business partners, suppliers) supporting this position.

Compensation & Benefits

  • Competitive base salary
  • Annual 35% performance bonus target
  • Equity package (RSU’s)
  • 401K with match
  • PTO/Vacation, Sick and Personal time
  • Comprehensive health care benefits
  • Relocation assistance (as needed)

Candidate Profile

Experience Base

  • OTC/PharmaBrand Management – Traditional Marketing foundation (at least Brand Manager level), from a blue-chip OTC Healthcare company such as J&J, Pfizer, P&G, Novartis, etc, or equivalent experience from a big Pharma/Rx company, or other industry delivering complex or highly engineered products. Demonstrated experience with insight-driven Positioning, Brand Governance, Product and Portfolio Management, Communication Strategy/Activation (Advertising and Media Planning), and Sales support and enablement.
  • Institutional or Enterprise (B2B) Marketing – In addition to (or instead of) theOTC/Rx experience above, proven success and experience Marketing to enterprise clients and prospects, or to an analogous highly technical and specialist professional buyer/intermediary and end corporate client. Experience must include Sales enablement and deep knowledge of supporting a long, relationship-driven sales cycle, with an emphasis on large enterprise purchases. Key industries include Technology (e.g., Dell, IBM), Manufacturing (e.g., 3M), Industrial (e.g., BASF).Candidates with a degree (undergraduate or graduate) in Engineering will be given extra consideration.
  • Digital Marketing – Relevant and practical experience with Digital Marketing, and specifically, direct experience with Web Content, Display Advertising, SEO/SEM, E-Mail Marketing, Retargeting, Social and Mobile Media – all within the framework of a broader, Integrated Marketing program and agenda.
  • Sales Enablement – While Sales is primarily accountable for generating new business, this Director, Global Marketing and his/her team must be perfectly aligned—and work closely—with the relevant Selling and Product Management organizations given that developing incremental design-wins - and renewing or expanding current customer commitments - are the lifeblood of this business unit. This individual needs to embrace and support the Sales and product management leadership—and teams—as a key partner in his/her efforts and success.

•Global Experience – Ideally, the new Director, Global Brand Marketing will bring on-the-ground international experience, preferably from time spent in Europe (Germany a bulls-eye).If candidates have not lived and worked outside the U.S., we will at least look for experience in a global role, where their Marketing responsibilities included European or Asian markets.

  • Organizational Development – Candidate must have proven experience recruiting, hiring, managing, developing, motivating and promoting direct reports, and installing a Marketing/Brand-centric culture. This ability extends to external relationships, too, with key Agency partners and suppliers.

Skill Set

  • World class Brand-building/management capabilities (technical proficiency)
  • Innovative and creative thinking (need fresh thinking across advertising mix)
  • Listening skills (listen first, then respond)
  • Intellectual horsepower (highly analytical & strategic)
  • Collaboration (engages and works with others to achieve best practice results)
  • Strong relationship management and interpersonal skills (high EQ)
  • Influencing (proven ability to persuade others towards an idea or goal)
  • Complex problem-solving (create options, then converge)
  • Highly resourceful (stretches people and money; compresses time)
  • Organized and attention-to-detail approach (strong tactical execution)
  • People Management (talent acquisition, performance management andtraining)

Personality Profile

  • Commercial mentality
  • Team player
  • Self-directed/motivated
  • Flexible and adaptable
  • Results orientation
  • Sense of urgency
  • Enthusiastic, energetic
  • Strong work ethic
  • Low ego/status needs
  • High integrity and trustworthy

Search Contact

David Wiser

Principal Partner – Cincinnati, OH Office

513.919.4000 (M)

File: Position Specification/TE Connectivity/TE Trans Dir Global Mktg Spec (11 03 14-F-DW)

© 2014 Wiser Partners, LLC