WORK EXPERIENCE
Senior Copywriting Consultant Aug. 2013 – Present Atlanta, GA
YMCA of the USA (remote), Metro Atlanta–ymca.net.Work with CMO and creative teams to develop national YMCA branding campaigns for anti-hunger and youth development causes. Work with the Metro Atlanta team on campaigns for the Y’s local youth sports, afterschool, early learning and membership programs. Write and edit content for website, mailer, newsletter and radio campaigns, as well as technical white papers and instructional sheets.
Copywriter andMarketing Consultant Nov. 2007 – Aug. 2013 Atlanta, GA
Eric’s Fit Lab:Personal training studio - EricsFitLab.com. Wrote, managed and created direct mail, newsletter and local ad campaigns. Managed branding andmarketing including campaigns for Yoga, Zumba andBootcamp. Created partnerships with Sports Authorityand Roly Poly. Planned and implemented publicity events. Greatly increased clientele.
Malcolm Fontier: Urban handbag company. Developed company and product taglines. Wrote website copyand edgy travel guide articles.GuyInsider: Men’s style advice website. Developed website and wrote the copy. Wrote articles for blogsand datasheets. Managed branding, website, Google ads, newslettersand affiliates.FreshWag:Dog collar company. Created a taglines and humorous ads. Wrote all website and ad copy. (All companies out of business).
SearchRev: Paid ad optimization company - AKQA.com.Wrote and edited case studies and website copy. Redeveloped corporate websiteand integrated Salesforce. Worked with Search Rev’s ad agency, marketing director and sales team.
Blogger and Yahoo! Shine Contributor: Articles featured on the Shine homepage and regularly featured in the Healthy Living section. Won a Vertical Response award for excellence in email marketing (high click-through and open rates).
MarketingDirector Dec. 2006 – Nov. 2007 Palo Alto, CA
BlueVector- RFID automation company. Clients included McKesson and Rite Aid. (out of business)
Managed all aspects of marketing including:website, ads, SEO, lead generation, direct mail, print ads, collateralandbudgeting. Increased web-generated leads. Implemented SalesforceandGoogle Analytics.Managed designers anddevelopers.Wrote and edited white papers, datasheets, case studies, press releases and website copy.
Senior Marketing Manager July 2005 – Dec. 2006 Burlingame, GA
AtHoc- Mass-notification company. Clients include Army, Navy and Air Force. AtHoc.com
Worked directly with the CEO to manage all aspects of marketing including: website, online ads, lead generation, PR, print ads, collateral, tradeshows and budgeting.Implemented Salesforce and Google Analytics. Managed designers, developers and SEOand PR firms. Wrotewebsite copy and case studies. Reorganized budget,saving the company $10K annually.
Marketing Manager Jan. 2004 – Feb. 2005 Glendale, CA
3n (now Everbridge) - Mass-notification company. Clients include Earthlink and Sony. Everbridge.com
Promoted. Managed entire online presence (website, adsandSEO), print ads, PR, press releases, collateral andtradeshows.Hired, trained and managed a 5-person team. Significantly improved corporate website usability and branding consistency. Developed a campaign that led to 3n’s second largest sale.Wrote website copy, case studies, white papers and datasheets.
Marketing Manager Dec. 1999 – Mar. 2001 Santa Clara, CA
Zero G- Deployment software company. Acquired by Flexera Software. FlexeraSoftware.com
Promoted. Workedwith the VP of Marketingindirecting all aspects of marketing. Redeveloped the website, managed tradeshows, advertising, direct mail and collateral.Hired, trained and managed a 4-person marketing team. Wrote web copy and datasheets. Developed successful marketing strategies that helped startup become a multi-million dollar company.
Marketing Associate Sept. 1997 – Dec. 1999 Burlingame, CA
Coen Company- Leading worldwide combustion technology company. Coen.com
Promoted. Worked with the VP of Marketing to manage the website, advertising, sales events and tradeshows. Designed and developed the company’s first website and received the corporate "Employee Recognition Award".
EDUCATION
AUG. 2002 – DEC. 2003: MASTER IN FINANCIAL ANALYSIS, Universidad Carlos III de Madrid, Madrid, Spain
AUG. 2001 – DEC. 2003: MBA, W.P. Carey School of Business, Arizona State University, Tempe, AZ
1993 – 1997: BBA, Golden Gate University, San Francisco, CA, Summa Cum Laude
Skills and Organizations: Salesforce, Photoshop, Vertical Response,Google Analytics/AdWords/AdSense, Flash, InDesign, Illustrator, Dreamweaver, Microsoft Office, HTML, WordPress, Publisher, Award-winning member of the Atlanta Writer’s Club.