SWOT Analysis Techniques for Morningstar Bakery

Techniques 1

SWOT Analysis Techniques for Morningstar Bakery

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SWOT Analysis Techniques of Morningstar Bakery

Making a decision takes time and critical thinking. A person must analyze the advantages and disadvantages in order to come to a decision. Morningstar Bakery’s objective is to establish a storefront, develop a customer base, and obtain a full menu by the end of the second quarter. These major decisions must be thought out carefully, and analyzed to determine what the best decision will be. This is a decision that the Bakery will have to make. For example, if I were an employee of the Bakery, I may consider a possible advancement in the organization. The problem I would possibly be facing would be facing with Morningstar Bakery is the company is a new business and although the demand for this type of baking product is on the rise, it may not be enough to fulfill my expectations of advancement. I will be using the SWOT analysis to help me in the decision making process. I believe the criteria matrix and the force field analysis would not challenge my decision making skills as I know the SWOT anlaysis will. The criteria matrix would just categorize my thoughts of what I think is good or bad about the company and would not go into detail The force field analysis would look more at the forces of what makes Morningstar Bakery meet a specific goal or what is preventing the company from meeting a goal. The SWOT analysis seems like a better aveneue to take to make my decision.

The SWOT analysis provides information based on strengths, weaknesses, opportunities, and threats (Diskienė, Galiniene, & Marčinskas, 2008) strengthsMorningstar Bakery includes a wide range of exciting products. Morningstar Bakery is a new organic bakery specializing in gluten, wheat and dairy free products.The people at Morningstar Bakery are highly motivated and believe in teamwork.

Some weaknesses of the company include the lack of a customer base. Because the company is new their name may only be known by a certain amount of customers. The company must find ways to establish a larger customer. This lack of customer base can have a huge impact on productivity which is a weakness for Morningstar.

The opportunities of Morningstar Bakery outweigh the weakness. The opportunity to have a successful professional career is achievable. The rising demand of organic products and the dedication of a strong management team helps to give Morningstar a fighting chance in a competitive business world.

The final analysis of the SWOT analysis is the threat. If a decrease in the demand of organic bakery products were to occur this could mean Morningstar Bakery may have to close it’s doors. As I analyze the strengths, weaknesses, opportunities, and threats of Morningstar Bakery, the opportunities and strengths of the company stand out. Those few weaknesses that I have identified can possibly be ironed out with a few suggestions to management making the company an even stronger competitor for other businesses.

With the SWOT analysis of Morningstar Bakery, I must examine all strengths, weaknesses, opportunities, and threats. I must think of the future and how this decision will affect me and my family. Deciding on whether to stay with Morningstar Bakery or pursue a better opportunity has been a difficult decision to make. In the decision making process the advantages and disadvantages must be examined. Most career decisions require individuals to think long and hard about the final decision. To help me with the SWOT analysis, I have evaluated my current position and my current job satisfaction. I have assessed my interest and values and reviewed my duties and activities. I have brainstormed on what strengths the company has and what that would mean for me if I decided to remain with the company. As I

look at other companies I have found some may not have the same innovative products that Morningstar Bakery has. One company in particular which offers an exceptional pay package and sign on bonus does not have an impressive and strong management team.

The following graph lists the strengths, weaknesses, opportunities, and threats of Morningstar Bakery. This SWOT analysis chart helped me in making the decision to stay with the company.

(S) STRENGTHS / (W) WEAKNESSES / (O) OPPORTUNITES / (T) THREATS
Wide range of exciting products. / Lack of customer base / Successful business / Decrease demand of organic bakery products
New business / Fear of products not satisfying customers / Room for advancement within the company / Results of slow demand will not allow room for advance and I will be forced to search for another job.
Highly motivated people who believe in teamwork / Questioning whether or not the business will grow / Global acknowledgement and large customer base / The thought of another position not coming up and I will be stuck in the same position for another year or even more.

In conclusion, I have decided to remain at Morningstar Bakery and wait for a position to come available. By remaining with the company, I can continue to gain experience that will help me reach my professional goals. Another factor that I have to consider would be job security. If I was to apply for a loan, and my job history was a factor, the length of time at Morningstar Bakery would be an advantage for me, versus starting over at a new company. I have decided that the pros outweigh the cons and staying at Morningstar Bakery would be in my best interest. The SWOT analysis has allowed me to test my critical thinking skills, and I believe this decision is the right one.

References

Milmo, S. (2008, March). It pays to serve. Chemical Engineer, Retrieved October 28, 2008, from Academic Search Complete database.

Diskienė, D., Galinienė, B., & Marčinskas, A. (2008, September). A STRATEGIC MANAGEMENT MODEL FOR ECONOMIC DEVELOPMENT. Technological & Economic Development of Economy, 14(3), 375-387. Retrieved October 28, 2008