Data
18April 2018
Subject
Sustainability and distinction are drivers for Poland’s Cider Lubelski bottle design
Information
How can the natural cider production process be emphasisedusing sustainable and distinctive on-shelf packaging? This task was recently presented to Ardagh Group and the Spiritus Movens Design Studio in Poland. The result of their work is a new, lightweightedglass bottle with unique embossing designed for Cider Lubelski - the most popular Polish cider from brand owner AMBRA S.A.
CiderLubelskiClassic, Cider Lubelski Unfiltered, CiderLubelskiAntonówka Unfiltered and CiderLubelski Honey are variants of the premium cider for which a new, lighter glass packaging was created. The new bottle emphasises the light, refreshing and natural character of the drinks, which was one of the most important aspects of the design brief.
To reduce the weight of the new 400ml clear and green glass bottles, the NNPB production method was used, saving an estimated 10% weight in each bottle, while maintaining the cider’s high pressure requirements. Lightweightingalso means using fewer natural resources and translates into environmental benefits.
An unprecedented new embossingdesign has also been created using large, bold letters depicting ‘CydrLubelski’ around the bottle neck and shoulder.
Cider is most popular among residents of large cities, aged 30-50, with higher education and above average income. They are looking for the highest quality, regional, natural and ecological products. When choosing, they are guided not by the lowest price but by the highest quality, and hence by the naturalness and authentic origin of the product.
Images
See attached for three versions of the redesigned, lightweighted Cider Lubelski bottles
Media Contacts
Barbara Maciałczyk
Tel:+48 65 5728531
Rebecca Firth
Tel: +44 7789 403893
Notes to Editor
Ardagh Group
ArdaghGroup is a global leader in glass and metal packaging solutions, producing packaging for most of the world's leading food, beverage and consumer care brands. We operate 109 facilities in 22 countries, employ 23,500 people and have global sales of approximately Eur €7.6 billion.
AMBRA S.A.
AMBRA S.A. is the largest producer, importer and distributor of wines in Poland. Brands include: CinCin, Dorato, El Sol, Fresco, Pliska, Piccolo and the most popular,CydrLubelski in Poland. These brands are sales leaders in their market segments and enjoy strongconsumer loyalty built over many years.