Supplement to David Kelley S Lecture of 1/17

Assignment: California Partners Project

Introduction

The problems you will tackle in this class from here on out are messy, enormous, and have never been fully solved. There are no right answers.

However, your innovations could make a dramatic difference to the stakeholders involved. For the next 2.5 weeks, you will embark on such a project with a local partner organization here in California.

This will be the most intense team effort period of the Winter quarter for us as a class. The workload will be somewhat less intensive in later weeks, so we invite you to experience this project as a “deep dive” during which you will have vital learning experiences that will help you succeed throughout the rest of the class.

The Design Challenge

Your team will apply the design thinking process at the site to which you are assigned. You are to address a single problem and offer a solution, which could be a physical object, a process, or a system. Keep in mind that the theme of this class is “extreme affordability,” and also what David Kelley said about how constraints can be helpful—not because they force you to make tradeoffs between, for example, cost and quality, but because they can inspire you to become even more creative in pursuit of a solution that achieves both.

This is not a theoretical project. You are expected to deliver real insight, real prototypes, and a real final presentation. Stakeholders from each of the California partners will participate in the evaluation process. A successful project will have a crystal clear point of view (problem statement), strong evidence that supports deep insights, and prototypes that express and test the viability of the idea. You will be evaluated not only on the quality of your proposed solution, but also on the quality of your process.

Several interim deliverables will be due before the final presentation:

Observation Output

Starting on January 24 you will have access to your project site. Between the 24th and the 31st your team should amass a great quantity of information. One of the challenges of working on a design team is how you will share and collaborate using this material. By 10am on January 29th your team space should be saturated with visual artifacts: post-its capturing major insights or quotes from interviews, sketches, photos, etc. Be familiar with the contents of your team space as preparation for class on the 29th.

Point of View

During class on Wednesday, January 31st your team will have 5 minutes to present your point of view and receive feedback from the teaching team and your classmates. More specifics about the structure of this presentation will be given to you on Monday, January 29th.

Brainstorming Output

On Monday, February 5th the results of your team’s brainstorming sessions must be posted in your team space by 10am. More details will be given to you on January 31st.

Final Presentation and Prototypes

During class on February 12th your team will make a final presentation to a panel comprised of experts on design process and stakeholders from the partner organizations. More details on the final presentation will be given to you on February 7th. The evaluation form that will be used by the panel is attached to this assignment for your reference.

Advice for Success

Kick off your project with team resolutions. Define how you will work together and ground rules that will make you effective. Consider assigning a leader for each phase of the process. Expect that certain parts of the design process tend to spark more tension than others, particularly the narrowing phases. Don’t avoid conflict – embrace it as the inevitable result of many smart minds with varying backgrounds working together – but agree as a team how to debate ideas while maintaining a respectful environment.

Immerse yourself through background research, site visits, and interviews with any and all stakeholders you think are relevant. Find some extreme users. Make sure you engage providers as well as service recipients. Display this research creatively through a visually rich team space.

Develop a clear POV early in the project, but expect that you may iterate on your POV as you gain clarity about the problem you are trying to solve.

Develop and test multiple (many!) prototypes – all feedback is useful; user feedback on a prototype is the most valuable of all.

Develop a crisp final presentation that will clearly communicate your idea’s value to the organization. Consider factors that will be important to the stakeholders, including cost.

Project Team Assignments

Maple Street Shelter

Orientation Session: At least 2 members of each team must meet Rasheedah Blake at Maple Street Shelter at 11:30am on January 24. This meeting will be 20 – 30 minutes in length. You will have full access to the shelter at any time of day. The one restricted area is the cubicles occupied by residents. If a resident offers to show you their cubicle, you must make a staff member aware that you will be visiting (due to the shelter’s desire to maintain the privacy of other residents).

1580A Maple Street, Redwood City, CA 94063 (about 20 – 25 min from campus)

Contact: Rasheedah Blake, Maple Street Shelter Program Director

| 650.364.1150

Additional Resource: Brian Greenberg, Shelter Network Director of Programs & Services

Team 1Team 2Team 3Team 4

Dana UngRahul PanickerBarry WohlAlex Butterwick

Irit EpelbaumDanielle SheehanLeslie OestereicherJohn Hutchinson

Bret ForsterRich CrandallNeeraj SonalkarPeet Lau

Mark BasnageMatt RotheArnav Sharma

Pacific Free Clinic

Orientation Session: At Sweet from 11am – 11:30am on January 24 (during class time).

The major logistical challenge with this site is that the clinic operates only on Saturdays. You will need to be creative about how to do observations at other times during the week. For instance, you might investigate other types of free services, or other health care venues, or other places where language barriers exist. You might connect with the social workers who do follow-up phone calls with patients, or arrange through Yannis to set up patient interviews at other times.

The clinic is located in East San Jose at 1835 Cunningham Ave, San Jose, CA 95122. To get there:

1. Take 280 S towards San Jose
2. Take the King Rd exit off 280 (right after the 101 intersection)
3. Turn right onto South King Rd.
4. Make a left on Cunningham Avenue

After 2 stop signs, you will see Overfelt High School on your left.

PFC is located in the School Health Clinic behind Overfelt.

Contact: Yannis Paulus, Manager of Administration

| 650.391.7364

You must complete the HIPAA training program online before conducting observations. Instructions will be emailed to you.

Team 5Team 6Team 7

Peter RubinLaura BloomfieldNaganand Murty

Anu RaoJames RussellEric Bennett

Sam FosterHaydee MorenoTristen Langley

Nicholas WebbYuan Chun LingInna Pak

Trauma Center, Stanford Hospital

Orientation Meeting: 11am – 11:30am at Sweet Hall (during class) on January 24

Before conducting observations you must complete the HIPAA training program by following this link: and going to the Training (Stanford Only) section. (You must use Windows, not Mac OS.) In addition, Dr. Purtill will give you instructions about how to get an ID badge through hospital security and detail the restrictions are on video and photo while in the trauma center. MAKE SURE YOU FULLY UNDERSTAND THESE RESTRICTIONS.

Contact: Dr. Mary-Anne Purtill, Surgeon and Professor at the Stanford School of Medicine

| 650-248-0766

Team 8Team 9Team 10

Patrick SummersLinus LiangRazmig Hovaghmian

Goh Kuan TanLia RamirezOscar Miranda Dominguez

Santiago OcejoYuval GrillNishant Parulekar

Yungmoon ChangEric GreenJane Chen

Calendar-At-A-Glance

Mon 22Observation Lecture (in class). CA Partners Assignment Distributed.

Teams may begin background research.

Wed 24 Video Skills Lecture (in class)

Launch project. Teams may begin site visits.

Mon 29 POV Lecture (in class). POV presentation requirements distributed.

Wed 31Brainstorming Lecture (in class). Brainstorming assignment distributed.

Fri 2Office Hours in Sweet TBD. Drop by or schedule time for coaching.

Mon 5Prototyping Lecture I (in class)

Tue 6Office Hours in Sweet TBD. Drop by or schedule time for coaching.

Wed 7Prototyping Lecture II (in class)

Sun 117pm – 9pm: Dress Rehearsal (optional) in Sweet Hall.

Faculty available to give feedback.

Mon 12 Final Presentation (in class)

Jury Evaluation

Empathy: Did the team develop empathy for their user group?