13 MARCH 2018
PRESS RELEASE
SUNSET+VINE SMASHES FOUR YEAR DEAL WITH BADMINTON ENGLAND
(BIRMINHAM, UK) Global TV sports producer and distributor Sunset+Vine has today been confirmed as the exclusive television production partner for Badminton England for the next four years.
Sunset+Vine will host broadcast the YONEX All England Open Badminton Championships, until 2021. The new deal follows 17 years of a successful partnership with Badminton England which first saw Sunset+Vine host broadcasting the YONEX All England back in 2000.
In a separate agreement, Sunset+Vine has brokered a deal with the BBC which will see the YONEX All England Open Badminton Championships broadcast live across the BBC’s digital platforms until 2021.
Jeff Foulser, Chairman of Sunset+Vine, said:
“We are delighted to have extended our relationship with Badminton England through to 2021. These exciting long term deals not only guarantee the quality of future broadcasts for the YONEX All England Open Badminton Championships but also assure heightened visibility for the sport of badminton over the next four years.”
Adrian Christy, Chief Executive of Badminton England, said:
“The YONEX All England Open Badminton Championships is the oldest and most prestigious badminton event in the world and the presentation of the Championships to a global audience reach of 250m people, deserves the highest quality production.
“As we look forward to the YONEX All England starting next week, I am delighted to have partnered with Sunset+Vine who, for the next four years, will ensure the incredible atmosphere and world class action will be brought to the millions of fans watching in the UK and across the world.”
The YONEX All England Open Badminton Championships has been selected by the Badminton World Federation (BWF) as one of only three top tier, Super 1000 tournaments in the new HSBC BWF World Tour.
This year’schampionships will be held between 14-18 March 2018 at Arena Birmingham.
For more information on theYONEX All England Open Badminton Championshipsvisit:
ENDS
For further information on Sunset+Vine contact:
Greg Moore, Head of PR M: +971 (0)55 885 4734 E:
About SUNSET+VINE
Sunset+Vine is a global force in sports broadcast production, distribution and commercial services with offices in the UK, USA, Singapore and Dubai. It has a large host broadcast division delivering coverage from events including the 2017 IAAF Athletics World Championships, the 2014/18 Commonwealth Games and the ICC T20 and Champions Trophy cricket; as well as producing Premier League and Europa League football and international rugby for UK broadcasters.
Sunset+Vine’s programming division owns and produces two major international series – Gillette World Sport and Mobil1 The Grid – alongside three series for CNN - Mainsail, Winning Post and EQ. High end branded content films and titles sequences in motorsport, cycling and sailing are delivered through the creative arm Sunset+Vine Motion.Sunset+Vine’s Media Partnerships division provided the news distribution service for the 2017 America’s Cup, the programme, news and digital distribution for the 2017/18 Volvo Ocean Race and the World Sailing World Cups.
Sunset+Vine’s growing digital production division produces and optimises content on social platforms for federations, teams and events.The client portfolio includes the FIE, ECB, Lord’s Cricket Ground, Aston Villa Football Club, Youth Olympics and Henley Royal Regatta. Sunset+Vine has spearheaded innovation in sports coverage for over 20 years - from its award-winning Cricket coverage for Channel 4, to transforming the way Disability Sport had been produced and presented during the 2012 Paralympics.