Submitted by: Cindy Barnes

Email:

Date: 1/7 – 2/3 we want to have available for the trade fair in February

Subject: Advance Business II

Total Points: 100

Grade Level(s): 11 & 12

Description
All Virtual Enterprises are required to develop company catalogs that should be distributed to other Virtual Enterprises and mailed to central office.
Objectives (Design): / Arizona Content Standards
Teamwork and organization
Leadership
Work with multimedia technology.
Time management / 15.0 Participate in work based learning experiences. 15.1
20.0 Evaluate leadership styles appropriate for the workplace. 20.1 – 20.4
21.0 Participate in Leadership Activities such as those supported by Career and Technical Student Organizations.
21.1 – 21.9
Materials and Resources (Development)
Computer with Internet access and Publisher or word processing installed. Digital camera and color printer. Telephone to make binding arrangements.
Procedures (Development & Implementation):
Techniques and software to set up your catalog in the computer

Create catalog using Front Page -
Publisher has catalog templates in the design view.
Audio training -
Catalog software -
Design and publish a company catalog. This project can be ongoing while specific product line is being developed (new company). Although the CEO is ultimately responsible to oversee this project and provide needed assistance where needed to meet deadlines, a catalog coordinator can be assigned.
Several departments will take several of the following steps can be working simultaneously. Identify appropriate personnel to complete specific tasks so this project can be completed in a timely manner. Create a specific timeline for individual tasks with check points. Get administrative or manager’s approval or design/layout before proceeding to the next phase of development.
Advertising/Marketing Department
Step 1: / Meet with department staff to inform them about the catalog project including task assignments and timeline.
Step 2: / Prepare design and rough layout of entire catalog. This will involve estimating the number of pages that might be required, size and type of paper to be used, general form (design, style), type of binding, and overall look. Regardless of the number of pages needed, some specific components will not change.
Catalog Components might include but are not limited to the following:
  • Cover
  • Title Page including company name, logo, address, email, phone, fax, etc.
  • Table of Contents
  • Company Overview and Contact Information
  • General Product Overview
  • Section Pages (i.e.: tabs or different color paper) may be used for the following:
  • Company Information
  • Retail Products by category or classification as determined by your company. (I.e.: food products, clothing items, appliances)
  • Sales Staff / Company contacts
  • Order Form
  • Products or Services:
  • May include subsections that help customers and company personnel access desired information with ease.
  • Product information refers to an item number, written description, price, and photo or graphic image.
  • Group similar products together.
  • Order Form
  • Return Polices and Warranties
  • Shipping and Delivery Policies

Step 3: / Assign responsibility for design and development of catalog cover.
Step 4: / Assign responsibility for design and creation of actual catalog. All pages should be created and ready for data to be added. As product offerings, descriptions, other information, special design features, etc. become available from various other departments, they should be placed on appropriate page(s) in order for the catalog to be completed on time.
Step 5: / Assign responsibility for creating specific catalog features that might include: special backgrounds, special design objects, photos and/or special graphics, any photos or other images associated with the product line.
Step 6: / Assign responsibility for creating the order form including all components specified by the Sales Department. (This document must be included in the catalog and will also be a "stand alone" document used for sales transactions.) The basic design request and components will be determined and submitted by the Sales Department. Coordination will need to continue until the form is complete and ready for final approval by Administration.
Step 7: / Coordinate and assimilate the text information from Sales Department and Administration and place in catalog. Continue until all pages are complete. Finalize page numbers and complete Table of Contents.
Step 8: / On the computer, proofread and check all text, photos, and layout features of completed catalog. (It is a good idea to have someone who has not been working on the catalog, look it over thoroughly.)
Step 9: / Print first draft and submit to Admin for proofreading and any other corrections.
Step 10: / Make necessary corrections and print second draft for final approval.
Step 11: / VP/Manager meet with CEO to determine printing, collating, and binding responsibilities, staff assignments, etc. to complete the project.
Step 12: / Print, collate, and bind catalog.
Sales Department
Step 1: / Meet with department staff to inform them about the catalog project including task assignments and timeline.
Step 2: / Determine products to be included in company offerings. Assign responsibility to individuals or teams of two to research products. (Be specific and identify categories so teams do not spend time researching the same items.) Ask students to document all information about the products they submit.
Step 3: / Assign responsibility for identifying the items to be included on the order form. This includes all components such as: Order #, Customer Name, Customer Address, Customer VE Company Name, Product Item Number, Product Price, etc. The Sales VP/Manager must coordinate this activity. Several department staff meetings to benefit from knowledge and experience of the sales staff personnel in order to insure a complete and useful order form.
Step 4: / Determine the rough layout (pencil and paper) for the order form design and submit to the designated advertising staff person for creation.
Step 5: / Finalize product list and submit to Administration for final approval.
Step 6: / Once products have been approved -- Assign responsibility for researching wholesale prices and potential suppliers. Assign responsibility for researching and writing the text descriptions of each product to be included in the catalog. (This can be done by new teams or can be assigned to the original teams from Step 2.)
Step 7: / Sales VP/Manager finalizes any remaining tasks and reports status of research tasks to Administration.
CEO/Administration
CEO oversees this project and routinely checks with department VPs to assure tasks are on schedule. Call routine meetings for timeline update as needed.
Step 1: / CEO, Sales VP/Manager, and Marketing/Advertising VP/Manager develop a timeline for completion of company catalog. (CEO may assign a catalog coordinator but maintains ultimate responsibility for the complete project.)
Step 2: / CEO and Admin Team meet to review and approve product list, pricing strategies, order form, timeline adjustments, and other pertinent items related to the catalog.
Step 3 could be written by the CEO and do not necessarily have to be assigned to another department or person. All items in Step 3 should be submitted and approved by the CEO/Admin Team before being placed in the catalog.
Step 3: / CEO assigns responsibility for determining and writing:
  • Return polices
  • Warrantees and guarantees
  • Shipping and delivery policies

Step 4: / CEO assigns Human Resources the responsibility to put together personnel, sales contacts, and/or any other sections of the catalog identified to be included.
Step 5: / CEO and Admin Team meet as needed to approve product offerings, company policies and procedures, and any other items that will be included in the catalog.
Step 6: / CEO meets with Sales VP/Manager to determine printing, collating, and binding responsibilities, staff assignments, etc. to complete the project.
Evaluation
  • Approval of overall design / rough draft
  • Approval of cover design
  • Complete product identification
  • Product pricing information
  • Written product descriptions
  • Order form
  • Any other sections in catalog
  • Printing of first copy
  • Proofreading of first draft
  • Corrections and second draft
  • Final print
  • Collating and binding
  • Company training