Management Department

Subject: Commerce and tourism management

Academic Year: 2017-2018

SYLLABUS

Topic 1. The general organizational frame of commercial and tourism organizations

1.1. Place and role of commerce and tourism in the economy

1.2. Commercial and tourism organizations: definition, role and basic features

1.3. The breakeven point in commercial and tourism organizations

1.4. Specific strategies in commerce and tourism

Topic 2. The management of retail organizations

2.1. Forms of sales and organizational framework in retail sector

2.2. Types of organizations in retail sector

2.3. E-commerce: present and perspectives

2.4. Organization and efficiency of retail firms

Topic 3. The management of wholesale organizations

3.1. General characteristics and perspectives of wholesale sector

3.2. Wholesale organizations

3.3. Economic and social efficiency of wholesale firms

Topic 4. The management of catering organizations

4.1. Characteristics and types of organizations

4.2. Trends in industrialization of activities

4.3. Organization and efficiency of catering firms

Topic 5. The management of tourism organizations

5.1. Characteristics and types of tourism organizations

5.2. Characteristics and types of travel agencies

5.2. Main activities in Front Office and Back Office and their role

5.3. Economic and social efficiency of tourism firms

References:

  1. Chaffey, D, E-Business and E-Commerce Management: Strategy, Implementation and Practice, Prentice Hall
  1. Cooper, C., Hall, M. (2008), Contemporary Tourism: An International Approach, Butterworth-Heinemann, Oxford
  1. Holloway, C., J. (2006), The Business of Tourism, Seventh edition,Pearson Education Publisher, Canada
  1. Kotler, P., Bowen, J.,T., Makens, J.,C. (2006), Marketing for Hospitality and Tourism, Fourth edition, Pearson Education International, Upper Saddle River, New Jersey
  1. Vanhove, N. (2005), The Economics of Tourism Destinations, Elsevier Science Publisher, Oxford
  1. Walker, J. R. (2004), Introduction to hospitality management (3rd ed.), Pearson Education, Upper Saddle River
  1. Wearne, N., Baker, K. (2002), Hospitality Marketing in the e-Commerce Age, Hospitality Press, Australia

Head of DepartmentResponsible of Subject

Professor Răzvan Liviu Nistor, PhdAssistant Professor Petre Anamaria, Phd

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NOTE: This document represents an informal translation performed by the faculty.