University of Wisconsin-Whitewater

Curriculum Proposal Form #3

New Course

Effective Term:

Subject Area - Course Number:ITSCM 772Cross-listing:

(See Note #1 below)

Course Title:(Limited to 65 characters)Information Technology Service Management

25-Character Abbreviation: IT Service Management

Sponsor(s): Paul Ambrose

Department(s):IT/BE

College(s):

Consultation took place:NA Yes (list departments and attach consultation sheet)

Departments:

Programs Affected:MBA

Is paperwork complete for those programs? (Use "Form 2" for Catalog & Academic Report updates)

NA Yeswill be at future meeting

Prerequisites:Graduate student status or consent of instructor

Grade Basis:Conventional LetterS/NC or Pass/Fail

Course will be offered:Part of Load Above Load

On CampusOff Campus - Location OnlineMadison

College:Dept/Area(s):IT/BE

Instructor:Christina Outlay

Note: If the course is dual-listed, instructor must be a member of Grad Faculty.

Check if the Course is to Meet Any of the Following:

Technological Literacy Requirement Writing Requirement

Diversity General Education Option:

Note: For the Gen Ed option, the proposal should address how this course relates to specific core courses, meets the goals of General Education in providing breadth, and incorporates scholarship in the appropriate field relating to women and gender.

Credit/Contact Hours: (per semester)

Total lab hours:Total lecture hours: 48

Number of credits:3 Total contact hours:48

Can course be taken more than once for credit? (Repeatability)

No Yes If "Yes", answer the following questions:

No of times in major:No of credits in major:

No of times in degree:No of credits in degree:

Revised 10/021 of 6

Proposal Information:(Procedures for form #3)

Course justification:IT service management is an integral part of IT operations in organizations and requires graduate level skills and knowledge covering the domain of IT service management. This course provides that foundation for MBA IT Management emphasis students

Relationship to program assessment objectives: This course will be part of the IT management emphasis in the MBA program and will address the information technology managementemphasis objectives

Budgetary impact:None

Course description:(50 word limit)

The course is designed to introduce information technology service management in a variety of enterprise and service industry settings.Concepts of IT service management based on contemporary best practices such as ITIL are covered. The course will cover the management of service systems, IT service system design, operations, and management.

Prereq: Graduate student status or consent of instructor.

If dual listed, list graduate level requirements for the following: N/A

1. Content (e.g., What are additional presentation/project requirements?)

2. Intensity (e.g., How are the processes and standards of evaluation different for graduates and undergraduates? )

3. Self-Directed (e.g., How are research expectations differ for graduates and undergraduates?)

Course Objectives and tentative course syllabus with mandatory information(paste syllabus below):

University of Wisconsin – Whitewater

College of Business and Economics

Course Syllabus

Fall 2013

Course Information

  • Course Title: Information Technology Service Management
  • Course No.: ITSCM772, Section 1, 3 credits
  • Prerequisites:Enrolled in a College of Business and Economics graduate degree

program, or consent of instructor

  • Meeting days/time:Mondays – 6:30 pm to 9:00 pm
  • Class room:Hyland 3200

Instructor Information

  • Name: Dr. Christina Outlay
  • Office room number:Hyland Hall 3408
  • Office hours:Tuesdays, Thursdays 10:50 a.m. – 12:20 p.m.
    Thursdays 2 – 4 p.m.

Mondays from 9:00 am – noon (Electronic)

and by appointment

  • Office phone:(262) 472-7034 (Office)
    (262) 472-1322 (Department Office)
  • Mailbox:ITSCM Department Office, Hyland 3301
  • E-mail:

Materials

  • Required textbook:
  • Foundations of IT Service Management (2011)
    Brady Orand, Julie Villareal
    ISBN-10: 1-46-363534-6,
  • Additional scholarly and practitioner articles will be provided as needed

Course Website

Electronic course support is offered through the Desire2Learn[1] (D2L) course management system. D2L can be accessed online at Please check D2L for class announcements, assignments/cases, syllabus, course material, and scores.

Catalog Course Description

ITBE 772: INFORMATION TECHNOLOGY SERVICE MANAGEMENT

The course is designed to introduce information technology service management in a variety of enterprise and service industry settings.Concepts of IT service management based on contemporary best practices such as ITIL are covered. The course will cover the management of service systems, IT service system design, operations, and management.

Prereq: Graduate student status or consent of instructor.

Course Objectives

Managing IT in today’s business environment entails more than managing the technology within IT. With business demands for IT services increasing, ITSM involves organzing IT as a set of services that are aligned to business needs. With the change in focus of the IT function to a service provider from a technology provider, it is imperative to focus strategic and important business outcomes, and not just technology outcomes. This course focuses on concepts, techniques, and technologies that help IT function as a service provider closely aligned with business needs.

At the end of the course students should be able to

  • Develop IT service management thinking including IT service systems and the service system worldview in order to develop a service mindset
  • Describe opportunities that information technology can have for enhancing service firms' competitiveness
  • Articulateorganizational significance of managing the IT service encounter to achieve internal and external customer satisfaction
  • Explain new service development from both a product and process perspective
  • Explain complexities associated with implementing change during IT services
  • Illustratethe operations of successful IT service firms that can be benchmarks for future management practice

The above learning outcomes will enable students in this class to acquire critical thinking, analytical, and decision-making skills. The learning environment will foster team-player skills.

Course Structure

Classes will be devoted to covering material from the prescribed text, and additional material as deemed necessary to enhance the quality of learning. The instructor will emphasize the main concepts, structures and processes during class and will reinforce the concepts through case discussions. The classes will be structured to instill critical thinking, analytical, and decision-making skills. Learning will be assessed through cases, quizzes, exams, project, computer assignments, and class discussions as detailed below.

Group Case Analyses

There will be several cases assigned during the course of the semester. Students will prepare for, and present/discuss the assigned case in class, working in groups. Each group is expected to submit a case analysis write-up, the class following the case discussion. Case evaluation includes an assessment of the presentation/discussion and the write-up submitted the following week. Cases are provided to cultivate critical thinking, and reinforce concepts present in class. All cases carry equal points and contribute 25% towards the overall grade

Quizzes

A short quiz will be administered after each lesson in a unit. The goal of these quizzes is to ensure that students have read the material in order to foster long-term learning and to facilitate discussion and participation in class exercises. All quizzes carry equal points and contribute 15% towards the overall grade

Group Research Paper

This group work involves researching two real world examples of organizations, one a success, and other a failure, that (un)successfully employed strategic innovation to complete in a rapidly changing technological landscape and presenting the findings as a 10 – 15 page (3000 – 5000 words) research paper. The aim of this group work is to research, study, and learn from real world examples as why a strong technology strategy is integral to business success. Each group will also make a 20-minute presentation of their paper on the last day of class. Unlike cases, this work provides an opportunity for the students to find examples of successful deployment of IT to foster organizational competitiveness, for themselves. The paper and the presentation contribute 20% towards the overall grade.

Final Exam

The final exam is cumulative, and offers another opportunity to review and reinforce concepts learned through the semester. The exam will primarily consist of short answer essay questions and/or mini cases. The exam is aimed at assessing the level of knowledge and mastery of essential concepts of information system. The final exam contributes 35% towards the overall grade.

Class Discussion/Participation

Class discussion and participation provide an excellent platform to share ideas, counter points, and enrich the learning process. Students are encouraged to actively participate in class. This component contributes 5% towards the overall grade.

The contribution of cases, exams, project, and class participation/discussion towards the overall grade is shown below:

Cases: 25%

Quizzes15%

Research paper and Presentation:20%
Final Exam:35%

Class participation and discussion: 5%

Grading Policy

Course grading scale is shown below. The instructor reserves the right to adjust the scale depending on overall class performance. All exams, cases and project should be completed and submitted as required to be eligible for a final passing grade. Incompletes will be dealt as per university policies. A grade of ‘F’ will be given when the university policy on incompletes is not satisfied.

Course Grade / %
A / ≥93%
A‐ / ≥90% to <93%
B+ / ≥87% to <90%
B / ≥83% to <87%
B‐ / ≥80% to <83%
C+ / ≥77% to <80%
C / ≥73% to <77%
C‐ / ≥70% to <73%
D+ / ≥67% to <70%
D / ≥63% to <67%
D‐ / ≥60% to <63%
F / <60%

Course Policy

Quizzes and Exams:

Quizzes and exams are to be taken as scheduled. There will be no make-up exams except for extreme emergency or medical reasons supported by medical or other appropriate documentation. In case of emergency, please call or email the instructor as soon as possible. Quizzes and exams should reflect individual work.

Cases and Research Paper:

Cases and research paper requirements have to be presented/submitted on the date and time specified. There will be no make-up for missed cases or research paper milestones.

Electronic Devices

The use of electronic devices including PDAs, cell phones, laptops is not permitted during class and exam hours, unless the instructor grants explicit permission.

Expectations

  • Regular attendance is essential to do well in the course.
  • Students are expected to read assigned readings before class.
  • Students are encouraged to ask questions pertaining to the course in class.
  • The instructor is available to clarify doubts after class during the designated office hours, or by appointment.
  • All assignments, exams, homework and quizzes should reflect individual, original effort.
  • All matters pertaining to academic dishonesty will be dealt as per guidelines set by the university. A copy of university policies on such matters is attached.

University Policy

The University of Wisconsin-Whitewater is dedicated to a safe, supportive and non-discriminatory learning environment. It is the responsibility of all undergraduate and graduate students to familiarize themselves with University policies regarding Special Accommodations, Misconduct, Religious Beliefs Accommodation, Discrimination and Absence for University Sponsored Events. (For details please refer to the Undergraduate Bulletin; the Academic Requirements and Policies and the Facilities and Services sections of the Graduate Bulletin; and the "Student Academic Disciplinary Procedures" [UWS Chapter 14]; and the "Student Nonacademic Disciplinary Procedures" [UWS Chapter 17]).

Academic Misconduct

The University believes that academic honesty and integrity are fundamental to the mission of higher education and of the University of Wisconsin System. The University has a responsibility to promote academic honesty and integrity and to develop procedures to deal effectively with instances of academic dishonesty. Students are responsible for the honest completion and representation of their work, for the appropriate citation of sources, and for respect of others' academic endeavors. Students who violate these standards are subject to disciplinary action. UWS Chapter 14 identifies procedures to be followed when a student is accused of academic misconduct. For additional information, please refer to the section in the Student Handbook titled, Student Academic Disciplinary Procedures.

UWW Student Honor Code:

As members of the University of Wisconsin – Whitewater College of Business & Economics community, we commit ourselves to act honestly, responsibly, and above all, with honor and integrity in all areas of campus life. We are accountable for all that we say and write. We are responsible for the academic integrity of our work. We pledge that we will not misrepresent our work nor give or receive unauthorized aid. We commit ourselves to behave in a manner that demonstrates concern for the personal dignity, rights and freedoms of all members of the community. We are respectful of college property and the property of others. We will not tolerate a lack of respect for these values.

Special needs statement

The University of Wisconsin-Whitewater is dedicated to a safe, supportive and non-discriminatory learning environment. It is the responsibility of all undergraduate and graduate students to familiarize themselves with University policies regarding Special Accommodations, Misconduct, Religious Beliefs Accommodation, Discrimination and Absence for University Sponsored Events. (For details please refer to the Undergraduate and Graduate Timetables; the "Rights and Responsibilities" section of the Undergraduate Bulletin; the Academic Requirements and Policies and the Facilities and Services sections of the Graduate Bulletin; and the "Student Academic Disciplinary Procedures" [UWS Chapter 14]; and the "Student Nonacademic Disciplinary Procedures" [UWS Chapter 17].

Students with documented disabilities through the Center for Students with Disabilities (CSD) are encouraged to discuss their accommodation needs with there instructors during the first week of class. Students must submit their request for services sheet to their faculty. If necessary the forms can be emailed directly to the instructor from the CSD. Students have primary responsibility in coordinating testing accommodations. Students must have instructor approval prior to taking tests. Students who are interested in services should contact the CSD regarding documentation and services. The CSD phone number is 262 472-4711 email

Schedule of Classes[2] (Please note that the schedule may vary if needed)

Week / Date / Topic
1 – 2 / TBD / Introduction to ITSM and ITIL
3 – 4 / TBD / Service Strategy Overview and Process
5 – 6 / TBD / Service Design Overview and Process
7 – 8 / TBD / Service Transition Overview and Process
9 – 10 / TBD / Service Operation Overview and Process
11 – 12 / TBD / Service Operation Functions
13 – 14 / TBD / Continutal Service Improvement, Tools and Technolgy Considerations
Course Wrap-up
15 – 16 / TBD / Research Paper Presentation and Discussion, Final Exam

Revised 10/021 of 6

[1] Visit for D2L help

[2] Additional readings to supplement textbook readings maybe provided.