Strategic Plan WA Pork Industry 2012 2020

Strategic plan – WA pork industry 2012– 2020

Vision

A profitable and sustainable future for all sectors of the WA pork industry.

Goals

Goal One: Increase consumption of fresh pork. / Goal Two: Increase productivity. / Goal Three: Reduce costs across the supply chain. / Goal Four: Develop and grow export markets for pork products.
Target: 2kg per capita increase (25%) by 2020. / Target: Minimum of 4% per annum increase in kg/sow/yr or decrease in kg feed/kg hot standard carcass weight (HSCW). / Target: Minimum of 5% reduction in each sector by 2020. / Target: Double exported product by 2017 (6 000t to 12 000t).

Strategies

S1 Increase uniformity of product and consistency of supply through the supply chain. / S1 Improve genetic performance. / S1 Reduce feed costs. / S1 Understand potential export markets in Asia.
S2 Eliminate boar taint while increasing carcass weight. / S2 Improve feed conversion. / S2 Reduce industry’s reliance on outdoor production. / S2 Develop industry commitment to export growth.
S3 Deliver innovative presentation and marketing of product for new markets. / S3 Increase skilled labour. / S3 Reduce structural costs. / S3 Stimulate in-country market development.
No data / S4 Develop production systems that meet consumer expectations. / S4 Improve business management skills. / No data

Actions

S1 Increase uniformity of product and consistency of supply through the supply chain:
A1 Develop specific markets for pigs that just miss optimum specifications.
A2 Improve on-farm management and systems.
A3 Promote industry wide adoption of genetic and feed management systems.
A4 Increase production to increase consistency. / S1 Improve genetic performance:
A1 Ensure protocols and risk assessments for the importation of semen are adequate.
A2 Promote the implementation of international genetics.
A3 Target high value breeding such as PIC, CEFN and Myora.
A4 Pool the resources of existing Breeding Companies. / S1 Reduce feed costs:
A1 Develop a feed grain supply chain for energy and protein.
A2 Identify ingredients that are high yielding and specific to the pork industry.
A3 Create incentives to locate and design new feed mills to decrease freight and increase flexibility of grain purchases.
A4 Develop algae as a feed ingredient in collaboration with program 4A of the Pork CRC for HIAP. / S1 Understand potential export markets in Asia:
A1 Conduct desktop market research on pork products for targeted markets.
A2 Construct a matrix of prices and volumes along the value chain for the targeted markets.
A3 Develop a draft export strategy including all forms of assistance available.
S2 Eliminate boar taint:
A1 Promote immunocastration of all male pigs to reduce cost of production.
A2 Educate all sections of the supply chain about boar taint.
A3 Include castration as part of the QA Program for the industry.
A4 Ensure brand integrity. / S2 Improve feed conversion:
A1 Reduce feed wastage (direct, environmental, health and survivability).
A2 Reduce near market mortality.
A3 Match diet requirements to genotypes.
A4 Overcome market resistance to feed additives.
A5 Explore opportunities for alternative feed sources. / S2 Reduce industry reliance on outdoor production:
A1 Develop incentives to increase indoor production including 10 year contracts on a cost plus basis.
A2 Identify areas for pork production (hubs) to reduce transport costs. / S2 Develop industry commitment to export growth:
A1 Identify barriers for the WA pork sector to increase exports in designated markets and product lines.
A2 Form a WA Pork Products Alliance to achieve success in export markets.
S3 Deliver innovative presentation and marketing of product for new markets:
A1 Introduce best practice cutting lines and packaging for specific markets.
A2 Adopt the outcomes from program 3 of the Pork CRC for High Integrity Australian Pork (HIAP).
A3 Develop partnerships with a range of processors to come up with a better product range.
A4 Analyse market potential based on population demographics that will lead to increased pork consumption.
A5 Identify market opportunities for heavier carcasses. / S3 Increase skilled labour:
A1 Improve employment conditions through non-cash initiatives to develop and raise status.
A2 Encourage businesses to use training opportunities.
A3 Promote labour agreements and the importation of labour. / S3 Reduce structural costs:
A1 Promote options for long term benefits in the supply chain.
A2 Reduce export inspection charges. / S3 Stimulate in-country market development:
A1 Identify market segments with the greatest potential for increased product.
A2 Identify potential partners for the WA Pork Products Alliance in those market segments.
A3 Develop innovative solutions to address the needs of the potential partners.
A4 Build new supply chain arrangements and government-to-government linkages to facilitate increased export.
No data / S4 Develop production systems that meet consumer expectations:
A1 Maintain productivity in loose housing systems for sows.
A2 Capitalise on the value of piggery effluent.
A3 Facilitate compliance with environmental codes of practice and welfare regulations. / S4 Improve business management skills:
A1 Promote benchmarking to improve production decisions.
A2 Improve financial skills of producers.
A3 Improve staff management skills and approaches.
A4 Develop innovative programs for young industry leaders. / No data

Critical initiative

Eliminate boar taint while increasing carcass weight and maintaining carcass quality. / Increase skilled labour through importation and training. / Reduce feed costs for ingredients specific to the pork industry. / Develop innovative solutions for export partners.

Important disclaimer

The Chief Executive Officer of the Department of Agriculture and Food and the State of Western Australia accept no liability whatsoever by reason of negligence or otherwise arising from the use or release of this information or any part of it.