Strategic Marketing Management

Strategic Marketing Management

1. What is the mission of the company? How to define the mission?
2. How to evaluate the market attractiveness? Please, identify key determinants.
3. How to evaluate the competitive position? Please identify key determinants.
4. What is the strategic planning gap? How to identify the nature of the gap?
5. How to reduce the strategic planning gap in sales? Please, describe one of possible strategies.
6. Please, describe intensive growth strategies. Use a correct matrix.
7. Please, distinguish clearly between market growth and market penetration strategy. Use examples.
8. Please, distinguish clearly between market penetration and product development strategy. Use examples.
9. How to penetrate the market? Use examples.
10. How to develop the market? Use examples.
11. How to develop the product? Use examples.
12. Please, distinguish clearly between HMS and VMS. Use examples.
13. What are advantages and disadvantages of HMS?
14. What are advantages and disadvantages of VMS?
15. Please, distinguish clearly between backward and forward vertical integration. Use examples.
16. Please, characterize diversification as a growth strategy. What are cons ad pros of this strategic approach?
17. What are advantages and disadvantages of concentric diversification? Use examples.
18. What are advantages and disadvantages of horizontal diversification? Use examples.
19. What are advantages and disadvantages of lateral diversification? Use examples.
20. Please, compare licensing to franchising.
21. How to reduce the strategic planning gap in profits?
22. Please, describe limitation strategies which are opposite to particular intensive growth.
23. Which allocation strategies are appropriate for “question marks”? Please, describe them.
24. Which allocation strategies are appropriate for “cash cows”? Please, describe them.
25. Which allocation strategies are appropriate for “stars”? Please, describe them.
26. Which allocation strategies are appropriate for “dogs”? Please, describe them.
27. Please, identify factors influencing marketing budget for the product.
28. How to expand the total market, by expanding the number of customer? Use examples.
29. How to expand the total market, by increasing the scale of usage? Use examples.
30. How to grow selective demand? Use examples.
31. What are cons and pros of differentiation strategy?
32. Please, combine market position of the company (competitive position) with appropriate competitive strategies.
33. Please, identify defensive strategies. Describe three of them.
34. Please, identify offensive strategies. Describe three of them.
35. FUD marketing. What is it? How to use it?
36. Please, identify neutral strategies. Describe all of them.
37. Please compare innovator to follower position (the first stage in PLC).
38. Please, suggest appropriate strategies for the maturity phase in PLC.