Strategic Marketing Management
- What is the mission of the company? How to define the mission?
- How to evaluate the market attractiveness? Please, identify key determinants.
- How to evaluate the competitive position? Please identify key determinants.
- What is the strategic planning gap? How to identify the nature of the gap?
- How to reduce the strategic planning gap in sales? Please, describe one of possible strategies.
- Please, describe intensive growth strategies. Use a correct matrix.
- Please, distinguish clearly between market growth and market penetration strategy. Use examples.
- Please, distinguish clearly between market penetration and product development strategy. Use examples.
- How to penetrate the market? Use examples.
- How to develop the market? Use examples.
- How to develop the product? Use examples.
- Please, distinguish clearly between HMS and VMS. Use examples.
- What are advantages and disadvantages of HMS?
- What are advantages and disadvantages of VMS?
- Please, distinguish clearly between backward and forward vertical integration. Use examples.
- Please, characterize diversification as a growth strategy. What are cons ad pros of this strategic approach?
- What are advantages and disadvantages of concentric diversification? Use examples.
- What are advantages and disadvantages of horizontal diversification? Use examples.
- What are advantages and disadvantages of lateral diversification? Use examples.
- Please, compare licensing to franchising.
- How to reduce the strategic planning gap in profits?
- Please, describe limitation strategies which are opposite to particular intensive growth.
- Which allocation strategies are appropriate for “question marks”? Please, describe them.
- Which allocation strategies are appropriate for “cash cows”? Please, describe them.
- Which allocation strategies are appropriate for “stars”? Please, describe them.
- Which allocation strategies are appropriate for “dogs”? Please, describe them.
- Please, identify factors influencing marketing budget for the product.
- How to expand the total market, by expanding the number of customer? Use examples.
- How to expand the total market, by increasing the scale of usage? Use examples.
- How to grow selective demand? Use examples.
- What are cons and pros of differentiation strategy?
- Please, combine market position of the company (competitive position) with appropriate competitive strategies.
- Please, identify defensive strategies. Describe three of them.
- Please, identify offensive strategies. Describe three of them.
- FUD marketing. What is it? How to use it?
- Please, identify neutral strategies. Describe all of them.
- Please compare innovator to follower position (the first stage in PLC).
- Please, suggest appropriate strategies for the maturity phase in PLC.