News brewed on 07/ 06 / 17
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BrewDog pioneers chilled supply chain across UK distribution
The Scottish brewer has upped the ante on keeping its beer cool
Scottish independent brewery, BrewDog, has launched a new chilled supply chain process that will ensure all BrewDog beer distributed in the UK remains at 8 degrees Celsius at all times. The move is part of a wider commitment from the craft brewery to ensure its beer is always stored at cool temperatures in order to maintain freshness.
Co-founder James Watt commented;
“Beer kept cold keeps its flavour and quality for longer, and that is a fundamental requirement for us. We live and die by the quality of our beer, and our commitment to this chilled process will ensure we never let our beer drop below 8 degrees.”
BrewDog has worked with warehousing specialists in Glasgow to install refrigerated storage,and all of its beer sold within the UK will be stored below 8 degrees until it is shipped out for UK trade customers. The brewery will also store all its guest beers for 30 UK BrewDog bars in the same cool climes.
BrewDog’s flagship beer, Punk IPA is the number 1 best selling craft beer in UK supermarkets, outselling its nearest rival 4:1. Dead Pony Club – BrewDog’s West coast-inspired session pale ale – is the third most popular craft beer, and its grapefruit infused IPA, Elvis Juice also appears in the top 10. These beers, alongside BrewDog’s other Headliners, Amplified and seasonal beers will all benefit from the company’s refrigerated focus.
Watt continued;
“The craft beer scene in the UK is at an insanely exciting and pivotal point just now. Facilitating freshness will help ensure that beer drinkers get their hands on only the best quality BrewDog beer. Craft beer is best when it is chilled. Just like humans.”
BrewDog stores all its own beer - as well as all guest beer for its UK bar division - at XPO, ensuring chilled storage for all beer served in BrewDog bars. The new process went live on 2nd May 2017. In addition, the vast majority of BrewDog’s international distributors utilise chilled reefers for shipments of beer outside the UK.
The brewery, launched in 2007, now operates 50 bars around the world, and will open its sister brewery in Columbus, Ohio this year. Its UK sales grew by 97% in 2016, with 65million bottles of craft beer shipped worldwide, and turnover up 61% to £72million last year. The brewery is the only company to appear on the Sunday Times Fast Track 100 in 5 consecutive years. Beer quality is a key focus for the craft brewer, evidenced bythe fact that BrewDog operates the most technologically-advanced beer quality laboratory in the whole of Europe from its brewery in Ellon, Aberdeenshire.
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About BrewDog plc
Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as we are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog creates beer that blows people’s minds and has kick-started a revolution.
Cofounders James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise £26m over four rounds, taking more money through crowdfunding than any other on record. The funds, and the army of punk shareholders (56,000) enabled the Scottish craft brewery to scale up without selling out.
With over 44 global bar launches, export into 55 countries, and a brand new brewery in Ohio opening in 2016, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.
For more information, please contact:
For BrewDog:Manifest London
Contact: Aaron Maughan & Elly Barham Marsh
t.0203 1379 270
m. 07718 5781 76
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